I was drinking Dasani as I watched and turned the bottle around and around to see where it came from. Guess what? No spring mention on the bottle. Pretty funny.

But I am water drinker- it is all I drink and ironically I dont like Poland Spring. I prefer Brita water usually but at a recent trade show I tasted some amazing waters that were – “straight” from a spring “never touched by air” which is hysterical if you really think about that statement.

Hopefully some smart pr people representing a spring water company will leverage this quickly and really hammer home the actual source and why it matters (if it does) and change the way people see bottled water.