Comments on: Email Marketing Fail: Pita Grill, New York City

By: Geoff Cohen

Geoff Cohen — Tue, 27 Apr 2010 01:33:59 +0000

You are on the mark, Peter, but you didn’t know Hell’s Kitchen Park? All .58 of an acre for the entire park? It bears the sign explaining the origin of the name Hell’s Kitchen (or at least the legend of the creation of the name) with plenty of benches to choose from with your nobly carried take out lunch.

By: kathy loewenstern

kathy loewenstern — Thu, 22 Apr 2010 21:28:28 +0000

I agree that Pita Grill needs a stronger call to action but I wish you had not used the example of a coupon as a call to action. Most marketers are too reliant on offering a discount/price reduction to entice purchase. It is easy to offer a price reductions/coupons and it certainly works in the short term but it ultimately hurts the brand/business in the long term.

There is a gourmet hot dog place across the street from my office. They tweet price promotions everyday. However, I won’t buy my lunch there unless i have a coupon or a discount. This is a gourmet lunch spot they shouldn’t be building their brand on price but on their unique menu items. Just like Pita Grill should have tempted you with their “healthy” hummus or their awesome steak bowl right around the time your stomach was grumbling for lunch.

By: Storytelling Social Media Marketing PR Technology & Business Curated Stories Apr. 22, 2010

Thu, 22 Apr 2010 21:21:28 +0000

[...] Email Marketing Fail: Pita Grill, New York City Published: April 22, 2010 Source: The Home of Peter Shankman – Shankman.com So I eat at Pita Grill a lot. I love their Steak and Rice Bowl. Their Hummus is quite good, and because it’s Hummus, I’m apt to forget how fattening it is, because it sounds like it’s good for me. However… [...]

By: @Merchant911

@Merchant911 — Thu, 22 Apr 2010 19:10:17 +0000

David,

Care to elaborate? The Pita Grill? One of the commenters?

By: David Siteman Garland

David Siteman Garland — Thu, 22 Apr 2010 18:39:01 +0000

Sigh….lazy marketing.