PETER SHANKMAN

Flashmobbing as an advertising tool

tNot an ad, per se, but a bunch of students from the University of Florida set up a flash mob and copied a PSP ad. Well done, in my opinion.

See it below:

FYI, this is the ad they copied:

April 21st, 2006 04:43 PM
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What would really be interesting is to find out how they organized it. Bet you a dollar they did it through Facebook.

Facebook, Myspace – parents are afraid of them, nobody over 35 knows they exist, but they’re the new new media.

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