But after chatting with a friend about it (a friend who owns 2 Fords) I wonder how many who worship at the shrine on transparency and authenticity have considered how this campaign co-opts those who participate in it. While Ford places no stipulations on what the users may say about the car, will those who accept this sizable freebie be willing to bite the hand that feeds?

It’s fairly common wisdom in public relations circles that the the best way to build blogger relations is to offer them free stuff. But in fairness, I hear great things about the Fiesta, and wish Ford nothing but the best. Good news from Detroit is too rare these days!