PETER SHANKMAN

Hey publicists… NEVER GIVE UP!

I pitched a story on anti-counterfeiting to the Boston Herald SIX MONTHS AGO. They liked it, all the interviews were conducted, all the background done… Then it sat.

And sat. And sat.

I’d check in occasionally with the reporter, asking what was up, if anything was new. Just enough to make sure she remembered, not enough to become a bother.

Then this past Tuesday, I got the call I wanted: "Peter, that anti-counterfeiting story is running on Friday."

YEAH!

Happy Friday, indeed!

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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