PETER SHANKMAN

How One Bit of Stupidity Could Have Brought Down a Multi-Million Dollar Media Company

First off: I will not, under any circumstances, reveal the company I mention below until after they’ve made their own announcement, if they ever do, so don’t ask me. I might never mention it. Who knows. Also, some of the information I’m posting here has been redacted.

Everyone is always concerned about digital espionage. “My account was hacked!” “I clicked on a bad link!” “Fifty million credit card numbers were stolen!” The fact is, however, that digital espionage is the least worrisome thing for the majority of companies. The chances of your company getting “hacked” and information being stolen is minimal, compared to getting in trouble due to the stupidity of your employees.

I was flying home this past weekend from Florida. I got into my seat and got settled. My seatmate sat down, an older gentleman in a suit and tie. We exchanged pleasantries, and he put his Bose noise-cancelers on as soon as we took off. (Bose headphones are the universal traveler sign for “leave me alone.”)

I started catching up on Dexter on my Mac. About 20 minutes in, I happened to look over to my left, and this man was reading a huge binder. Had to be at least 100 pages, if not more. He was on the first few pages. I looked over, and in giant letters, it said “KEY INVESTMENT HIGHLIGHTS.” That caught my interest, as it would anyone. Within five words, I realized that he was reading an overview of a very large media company – In another thirty seconds, I’d put it together – This guy worked for a company that was hired to help this very large media company sell themselves. In other words, a company that produces both online and offline properties, that you probably read every week, was up for sale.

My seatmate couldn’t have been more clueless. He had his headphones on, enjoying his silence, while flipping pages in this binder, taking notes, not looking up, not aware of his surroundings in the slightest. I could have been having sex with my glass of Diet Coke two inches away from him, and he never would have noticed.

He spent an hour of the flight on several pages that were titled “Liabilities” – It was all proprietary information about problems the company was having, and how they planned to fix them. Unreal.

My first thought was that I was totally out of the loop – That it was public knowledge that this company was being shopped around, and I’d just missed the news on it. But then I thought long and hard about it and realized that no, I’d have heard about this. In other words, the man sitting next to me was reading proprietary information, information that could be very, very damaging to this company if in the wrong hands, and he couldn’t have cared less about it. When I landed, I confirmed it. This was extremely private information.

I’ve often said that privacy doesn’t exist, that we all need to be smarter, that instead of working on new ways to gain more fans, perhaps we should take a day and work on situational awareness!

I decided to see how out of it he really was, and also prove a point. Check this out.

Heavily Redacted by Me

This is one of a handful of photos I took with both my iPad and my Droid. Just to see if I could, which obviously, I could.

The man next to me caught a break that day. I’m not a dick. I’m not going to name the company, nor the company he works for (which was on the bottom of every page of the report.) But I have a feeling I’m in the minority here.

Guys, we have to be smarter than this. We simply have to. We can’t afford not to. Here are four tips on how to be:

1) Assume you’re always being watched. When I went to high school, there was a giant fountain across the street. Not a week went by when some idiot kid didn’t dump a box of Tide into the fountain. Why? Because in the 80s, surveillance cameras were hella expensive, and very few businesses could afford them. Now? They’re about $20, a good one for $50, and they’re EVERYWHERE. For kicks, I walked around the block this morning from where I live. Only counting the ones I could see in plain sight, I counted over 100 in a one block radius, including stores, banks, red-light cameras, etc. And those were only the ones we could see. 100! In a one block radius! Assume everything you do can be watched, and probably is. You have to assume this for everything, from your work life to your personal life. It means you’ll be seen doing anything stupid that could get you in trouble, from doing drugs with people you assume are friends, to meeting someone for insider information in a parking lot. It’s too easy to get caught nowadays.

2) Assume most people are much less nice than me. I knew immediately what I was looking at, and also that I’d never go public with the information. Why would I? What could I gain from it? How would it help me? But think about all the people it could hurt – Innocent people who just happen to be involved with the company, for starters. It’s really easy to assume people are nice until proven otherwise. Sadly, I’ve learned that assuming all people are nice can get you into trouble. I’m not saying don’t be nice to people you meet – But don’t start sharing information with people until you truly trust them. In other words, enter every interaction with a healthy dose of cynicism. That’s not a bad thing. It’s a smart thing.

3) It’s always little things that will nail you. You have any idea how many times I’ve been in an airport or hotel lounge, when I’ve heard someone spouting off their credit card to the person they’re talking to? Or explaining, step by step, their entire itinerary, while their home address sits on their luggage? Or when they get up to go to the bathroom and leave their laptop, unlocked, along with their passport and jacket at their chair? It’s mind-blowing. I’ve followed people to their gate because they’re talking about something personal – Not because I want to know more, but because I’m curious as to if they’ll ever catch on that I’m listening to every word. I’ve even WRITTEN THINGS DOWN THAT THEY’VE SAID, in plain sight of them, again, just to see if they notice. They don’t. Situational awareness, people. We need to pull our heads out of our collective smart-phone asses and start realizing what the hell is going on around us!

4) As always, alcohol comes into play. Some of the most fun I’ve ever had in my life has come at events where I’ve stayed sober, and then spent hours listening to people drone on about anything and everything, some of it incredibly personal, to anyone who will listen. Why would you do that to yourself? I still say the best way to get drunk is with a trusted friend, in your own home. Anything else just asks for trouble.

I’d suggest that we make 2012 the year we become smarter – But I’ve been suggesting that for years. And it never seems to happen.

We need to be smarter.

Ever been in a situation where you’ve witnessed someone implode from sheer stupidity? Let me hear it.

Postscript: I’m not immune, either. I’ve done it once or twice. Also, don’t bother posting how you think I’m a dick for taking the photo above. Sorry, but I don’t buy that. I’m doing this as a public service. What if I really was a dick, and did it to bring down the company?

  • http://www.robyndavissekula.com Robyn Davis Sekula (@itsRobynwithay)

    This really is mind-blowing. Thanks for the reminder that we all need to be more careful. ALL of us.

  • http://websiteurl bea

    Yikes! You aren’t a dick for taking that photo. Who ever printed that report is a dick for putting the company name all over it and letting people read it on airplanes.

  • http://www.ahouseforchristmas.com Vickie Smith The Quiet Doll Queen

    Thanks for the warnings. We moved to a small town from a larger area and it amazes me how clueless many folks are about what can and very well might happen if they don’t keep alert and be wise in their actions. We might exist in “Mayberry” but the rest of the world doesn’t and they drive through often…..

  • http://websiteurl Aron

    Would it be right to notify the company so they are aware of this? Curious on the ethics discussion here…

  • http://websiteurl Dania R.

    I was thinking about this JUST yesterday while on the phone with my mom. She was riding public transportation at the time… telling me about a date she went on. In a matter of ten minutes – I knew where the guy lived, what was in his house, how much it was worth, how much it was insured for, who he worked for, past accomplishments and hobbies… And his name! I would like to hope that there was no one else around her, but we both know different. I was completely in shock.

  • http://websiteurl jeff

    hmmm…is it possible that the man was not employed by either company, and had perhaps come into possession of the binder by some other means (found it in a hotel lobby, etc) and didn’t give a damn as to its contents? Still, good lesson to be learned, as always. good stuff!

  • http://@robwolfeusa Rob Wolfe

    So true. It’s amazing what “private” information people voluntarily make available for public eyes or ears.

  • http://www.CharlestonPR.com Cheryl Smithem

    Peter, I think you are doing a favor for them. Human failure is what causes more security breeches and issues than hacking. This is not the first article I’ve read this week pointing out how people conduct sensitive business on the subway, the train, and here you are pointing out how clueless this dude was.

    I certainly believe you are doing this company a favor.

  • http://www.matthaff.com Matt Haff

    Any phone conversation can make people totally unaware. Mythbusters did a show on the effects of drinking & driving and comparing it to talking on the phone while driving. Guess what, they were the same! Somebody talking on their phone while driving is the equivalent to drunk driving.

    It just goes to show that when people are so busy on their phones they don’t pay attention to anything around them.

  • http://bonniecranmer.com Bonnie Cranmer

    Peter, you are correct that people are unaware about who is watching, always… almost from birth, for those born in the last 10-15 years, there is an almost un-eraseable trail of data that will follow them forever or until the end of the world as we know it later this year.
    People, especially those in business and leadership positions, must step out of their zombie like states and be aware and vigilant in regards to security, confidentiality and behavior that can come back and BITE hard.

  • http://websiteurl Michelle

    I’ve done work for a number of well-paid, presumably smart people from CEO’s to wall street lawyers. While they may be brilliant in their field, they are often some of the most clueless in terms of common sense. I have been asked to assist with some of the most menial task (not in my job description) which is nice because I get paid for my time – but shocking because these folks have no IDEA how to complete them. This gentleman is probably used to working in a very insulated environment where ‘someone else’ is in charge of security and does not know how to provide it for himself. Perhaps that could be your next business venture peter, a consulting company that teaches professionals how to look out for themselves.

  • http://websiteurl Kathy

    People are so self centered that the idea other people exist is nonexistent. Just think of all the really important things they miss out on by living in their personal bubbles.

  • Kevin Strawbridge

    Great advice. Smart insight. I use my “seat time” to recharge and encourage those with whom I work to do the same when traveling. The work will still be there when we are actually at work.

    As for you, I am guessing that you did not get to watch Dexter ;)

    KS – OT’r

  • http://websiteurl Alma Smith

    If you work in a cubicle or open office be aware that everyone within 20 feet can hear what you are saying. I could have stolen my neighbors credit card number on a regular basis because she gives it out over the phone all the time while sitting at her desk.

    Find a conference room or something if you need to order stuff over the phone, not somewhere public.

  • http://coachmunro.com/ Malcolm Munro

    When I was in the Navy, we were drilled about OPSEC. This is the kinds of things we were always cautioned to watch out for.

  • http://upyourmarket.com Robin Gerhart

    This is critical information! Thank you for posting this Peter! We never know WHO is paying attention.

  • http://thepublicistsassistant.com AnissaW

    Well said Peter! I think we have all had a time or two when we were careless, but I would hope that we would have learned from it. I purposely don’t bring out proprietary info when traveling, I do read info about clients or about their competition, however, I am always worried that I will be stupid, so why chance it!

  • http://www.bartab.com Katie Perrine

    I’m lucky to work in an environment where everyone not only understands, but practices good SA. But i’m also reminded that as a very chatty friendly person I often give out seemingly harmless information that could in fact be damaging… i was told a story last week by a friend. She was on an airplane, being a nervous flier she got to chatting with the Flight attendant and spoke briefly about why she was on a trip – she went to spend time with a friend who had been cheated on by a boyfriend- turns out one small mention of a shared common interest and the seemingly random flight attendant knew exactly who her friend was, and the ex-bf. The world is a SMALLL SMALLL place, especially for those who travel. Everyone could be just one degree away!

  • http://websiteurl Kip

    Good heads up as I am reading this on an airplane flying from Florida reading e-mails and my favorite blogs. Need to get a privacy screen for my laptop and iPad

  • http://www.kupchamkt.com Liz

    I had a boss at my first job out of college who reminded everybody not to talk business on the elevator because you don’t know who is listening and who that person work for, his/her agenda, etc. and whatever information was discussed could turn around and bite you in the ass. Mind you, this was 1992, pre email (for the general public), social media, etc. and news didn’t travel as quickly but it still got around…eventually.

    Most of us are working on the road and I try to make an effort to not work on something that may have proprietary information that’s conspicuous.

  • http://websiteurl Sheri Bell

    I’m not surprised by this in the least, as I see it almost every time that I travel. I’ve never understood why companies would put these type of binders together, basically allowing proprietary info to so easily get in the wrong hands — or simply lost, for that matter.

  • http://websiteurl Keri

    It doesn’t relate to business, but I’m often surprised about the personal reading material people look at on planes for everyone to see. Last week I had a guy on one side of me reading a book about intimacy in unstable relationships and another reading a large brochure on hair replacement therapy. Aren’t these private issues?

  • http://websiteurl Robert Durand

    At my mandatory annual Navy information and operational security (INFOSEC/OPSEC) brief – which is usually a snoozer – the instructor recounted a recent case of how a female spy lured a man with classified access to her apartment, which was wired to create incriminating evidence so the married guy could be later exploited for secrets, with nice, HD incriminating evidence.

    The moral of his story? IF SHE’S HOT and YOU’RE NOT, THINK OPSEC!!

  • http://www.get-your-best-mortgage-rate.com Super Kate

    Peter, I walk at the gym almost every day. The circular track is slightly padded, not enough to give bounce but helps decrease impact. But I digress. This year I quit taking my ipod to the gym. Music can’t compare to watching (and especially listening to) my fellow gym-rats. As Dr. Seuss said in 1937, “And that is a story that no one can beat, When I say that I saw it on Mulberry Street.” heheh

  • http://websiteurl Gary Lee

    Peter – I expect the networks to be calling you any day now to host your own primetime show to expose the world around us!!! Always enjoy your blog. Today was no exception, and it’s a great reminder. One I would also add — everyone needs to wake up to WiFi access and how free access sometimes means “someone is watching”. I am not paranoid, but have been in high-tech 25+ years, and if anyone does not understand how relatively easy it is to sniff passwords / data being send over an open unencrypted WiFi connection at the local coffee shop, or “hey look, free WiFi” at an airport, hotel, etc needs to wake up. It’s the wild-wild west, and as you pointed out, it’s not just electronic! Thanks for having the integrity to not expose him here. He’s lucky it was you sitting beside him.

  • http://websiteurl Pekka Paavonpera

    Privacy hardly exists in today’s world and majority of people voluntarily ensure this through social media interactions and postings.

  • http://www.mra-services.com Christine Hawks

    Thank you, Peter, for not only sharing, but documenting your experience to serve as a cautionary tale. On the one hand, one could make the assumption that people do still trust other people to do the right thing. On the other hand, being in the conference and event planning industry, I’m amazed at how much people trust each other to their detriment – enough to leave laptops, tablets, phones, wallets/purses, etc. in an unattended room. There is no such thing as a “locked” room these days, much less privacy in public spaces. You are correct that it is up to each of us to safegard the privacy of our own information and that of others. You never know who might be listening or watching and where that information may end up.

  • http://websiteurl jqp

    This is dickish behavior repackaged to be sold as helpful advice for the masses.

    The man was careless. There’s no doubt about it. Happens all the time and this article isn’t going to change the behavior of others on any measurable scale. What’s more important is your own behavior. You obviously spent a great deal of time being nosey, no? Certainly enough time to grasp details about what your neighbor was reading and take photos to “prove your point”. And the comments of some of the folks above leads me to believe far too many people love sticking their noses into the business of others.

    Look, it’s simple. Yes we should all be careful about private information. That’s obvious. Many people aren’t careful enough. That’s also obvious. But then, perhaps they’re simply hoping their neighbors have even the slightest amount of respect for personal space. This article advertises that you most certainly do not.

  • http://www.savvytravel.net Ryan Lile

    Wow. Just WOW. I think taking a day to work on situation awareness is one of the best ideas I’ve heard so far this year.

  • http://pffirewall.com Jesse

    I used to work at a bank, well, in fact I was a contractor for the bank. I did service for local branches but worked from the corporate office. A typical day for me would include strolling into a branch I had never been to, talking to people I had never met, and jumping on their computers for a few hours to make some necessary software switch. Never once did anyone ask to see my identification (other than the badge I wore on a lanyard that said my name and the banks name…very easily forged) nor did they call anyone to double-check I was there to do what I said I was. For all they know, I was jumping into the database of clients and emailing their credit card information to myself, or wiring tiny sums of money to some offshore account.

    Kevin Mitnick ( http://en.wikipedia.org/wiki/Kevin_Mitnick ) who was one of the greatest hackers in history used Social Engineering as his method of attack. He didn’t brute force into computer systems, he simply called and talked to anyone that would answer, gathered any information he could from them and worked his way up the chain till he got to someone that, based on the information he would regurgitate to them, would let him into their systems.

  • http://www.thefrugaltoad@ail.com Paul

    You mean United Airlines? Looks like he is not the only one that needs to be careful.

  • http://websiteurl Heather

    I had a very similar situation earlier this week on a flight from Vegas-NY. As soon as I sat down, I found a large confidential deck in my seatback pocket regarding a partnership between airline I was flying and a hotel chain. I debated whether to tweet airline’s CMO who is on twitter. In the end, I handed it to a flight attendant who was very thankful and told me it was left by a pilot believe it or not. I used the opportunity to teach the young 23 year old who works for me the same valuable lesson you just taught everyone in this post. I will email this to her as follow-up.

  • http://websiteurl Heather K

    I had the same thought as Aron. What if you sent to the company named at the bottom of the document to say “just a heads up you might want to limit who you give documents to” or something. And not a threat because you make it very clear (and rightly so) that it would be a dick move to call this company out in public.

    As an HR professional it makes me think about the privacy policy you have your employees agree to. The liability that creates for the company. The cost of the risk associated with that information getting into the wrong hands because of a careless employee or even a contractor for that matter.

    But you know what parallel comes to mind (weird I know) – Think of it as a woman walking around with her dress caught up in her stockings – would you tell her? I would. I wouldn’t make a big deal about it and run and wave my arms and yell “HEY LADY YOUR A** IS HANGING OUT!” so everyone looks. Subtle – woman to woman. If it were me, I’d be mortified to find a dress-in-skirt picture on the internet and saying man I wish someone had told me.

    But I digress. It is the business world and it’s not just a dress-in-skirt. Probably hundreds of lives and millions of dollars are at stake and it would certainly ruffle some feathers.

    It’s interesting to read other folks thoughts on the ethical discussion..

  • http://castleview3d.com Kathleen Moore

    Wow. Did you think about pointing out to him that you could easily read what looked like highly confidential information? Or would that have seemed too intrusive?

  • http://websiteurl Joe

    Yikes! Clearly, the firm needs to use project names not relating to the actual project. e.i.; Green Fern; not “Multi Billion Dollar Media Company”

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  • http://www.NerdToEnglish.com Glenn S. Phillips

    Want to see lack of situational awareness without alcohol or phones? Just try to walk down aisles at a Wal-Mart on a busy day. Way too many people have no idea there is anyone else in the store. And I bet many of them vote with the same awareness! G

  • http://OrganizeLongIsland.com Alice Price

    It’s the modern equivalent of “loose lips sink ships”!

  • http://websiteurl Brent Tinter

    Oh my god that was you sitting next to me on the plane – (just kidding). Without doubt, we all need to mindful of private information, especially since identity theft and corporate espionage has been continually on the rise. If he had been using a laptop, I might have suggested he use a privacy screen filter, but for a binder, the company name/logo should have been removed from the bottom of every page.

  • http://practicaltravelgear.com Tim L.

    Which brings us to Foursquare. Plus “here’s where I am and what I’m doing” tweets. Why oh why would any reasonably intelligent person broadcast their location in real time? Pleaserobme indeed

  • http://Www.brynovation.com Bryn Morgan

    Good article… Hope you get lots of hits and comments… unfortunatly your points are mute to almost anyone who is potentially on the giving side of this kind of info as if they were web savvy, they would likely be far more privacy savvy…

  • http://baxa.com Marian R

    Great blog and a reminder that our “always on” society has made people unaware of the impact of their actions. It’s not just working on planes — it’s overly loud phone conversations overheard, conversations in public places, etc. Security professionals have a huge issues on their hands with the easy access to data and the availability of recording devices of all kinds. Thanks for the (necessary) reminder that we are always being watched.

  • http://websiteurl Tom ILO

    I see and hear (thanks clueless cellphone users) stuff like this all the time. The good news is I use it as examples when I consult about security. One woman was so “sharing” via her cell and laptop in an airport lounge, that the gentleman next to me said “If she worked for me I’d fire her on this spot”. Get a clue, folks.

  • http://www.pixorial.com Melissa Hourigan

    WOW, I am also curious if you will be giving them the heads up, even if anonymous. I guess it is a touchy subject.

  • http://websiteurl Amy

    There are learnings here, yes. Let’s all be paranoid and suspicious of each other, our neighbors, even ourselves. Trust no one. What a world we live in these days. Yes, this gentleman was careless, yes, we need to be careful and watchful in public spaces and places but honestly, Peter, stop patting yourself on the back so hard. You’ll hurt yourself. You perform valuable services and we appreciate you, but there is indeed an element of disguised “dickishness” to your self-congratulatory behavior, IMHO. I agree with jqb.

  • http://shankman.com Peter Shankman

    So Amy: You’re flying home after a Ketchum business meeting .What would you have done differently? Other than call me a dick… Actually, I’ll take it a step further. If you don’t believe we need to be paranoid, I encourage you to sit next to me on your next flight. It’ll be fun. Honest! :)

  • http://websiteurl Ruth

    message
    This won’t take down a company but it could prove to be very embarrassing. Make sure you carefully review long emails trails before hitting “Forward.” The email you’re forwarding to the head cheese may have a message from your colleague way down the page that says what a jerk he or she is!

  • http://websiteurl Cathy

    Peter, the gray type on gray background on your site is kind of hard to read. Maybe black type? Just a suggestion.

  • Misternik

    Thanks. Ent. as always Peter. One small FYI: Bose NC HP is shutting the white noise out, neither the speech nor screaming babies :-)

  • http://www.sysolinc.com Joann

    Peter you are always on target!!

  • http://www.redcaperevolution.com Darcy Eikenberg

    Twenty years ago when I was a baby consultant for a large HR consulting form, we had a class called “Charm School.” (By the end of my corporate consulting career, its name had been politically corrected to “Little Things Count,” but everyone still called it “Charm School.”) One of the most powerful lessons we learned and that became part of the cultural discussion was preserving the privacy of clients, especially when traveling (and this was before iPads or even cell phones). Many of us were on the same flights from Chicago to DC, or JFK to LAX, as were our competitors, and every one of our client-facing associates learned how to arm bend, paper-fold, or otherwise hide client docs from prying eyes. Or, we kept them in our briefcases on the plane and made sure we’d done our prep at home! On the phone, we often used client numbers instead of names in discussion, too. I guess sometimes the old ways still have their power, especially in a new world. Thanks for sharing the reminder.

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  • http://www.swiggies.com Julie Austin

    Good advice, Peter! Maybe he thought someone just as clueless as he was would be sitting next to him and he didn’t think he’d have any reason to worry.

  • Sue Densmore

    Wow, Peter!

    Thanks for this reminder. I am a band director, and I take my kids on trips sometimes. I am thinking I should make them all read this article…

    Sue

  • http://www.brianshub.com/ Brian

    I dont even own a company but I am much more careful with my information than these people, great article.

  • http://thenextcorner.net/ DennisG

    Thank you for sharing.
    I worked on a blog post once, while traveling on how to use social engineering to get information from travelers you meet. As it was just fiction and all my own ideas on how I would do it, while I was sitting in a lounge on the airport of Sao Paulo, I decided not to publish my thoughts.

    After reading your post here, I might as well…

    Thank you!

    DG

  • http://websiteurl Ruth Fidino

    As a kid playing cards with my family my Dad always reminded us to “breast your cards”…good advice for us all here. Thank you Peter.

  • http://www.produxs.com Kadee Gray

    I hate to admit it but I’ve definitely been at fault of being too naive. The thought to do this to people – steal their information for bad – doesn’t enter my mind so it’s hard for me to think of the ways they could take advantage of me. Maybe it’s the product of growing up in a small town. Living in Seattle I’ve become more aware of the different kinds of people. I’m rambling . . . anyway, your article was helpful. It serves as great insight for those who may not know what to look out for.

    Kadee
    @kadeeirene

  • http:/www./LaMarRealEstate.org Rachel LaMar

    Unbelievable. This is so important and you are right – we have to assume we are being watched. It blows my mind that people are so careless.

  • http://www.mycarlady.com sarah lee

    Interesting reaction to the story Peter. Finding the comments about your “dickishness” to be a HARO no-no, as in off-topic.

  • http://websiteurl jqp

    Peter, I can tell you what I’d have done differently. If I was the individual beside you I’d have looked at you and asked you if you are incapable of minding your own damn business. If I were in your role, I’d have minded my own damn business. It’s really that simple. Why complicate it?

  • http://www.patriciaVdavis.com Patricia V. Davis

    Very important message. The fellow who commented directly above me ( jqp) misses the point. Totally. wonder if that’s on purpose?

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  • http://www.HealthyBoomerBody.com Kathi Casey

    Peter, that guy is terribly lucky he was sitting next to you! Those pages of his report could have been on the evening news that night! Thanks for being such a good guy and also for the reminder that we all need to be extra cautious in this very digital time!

  • http://websiteurl Robert Rosen

    Had a somewhat similar experience. Checked into a hotel, found a folder in my room with the negotiating documents for a contract a company that was trying to become a supplier to an auto manufacturer. Costs, bid prices, etc. I found a name and email address of the person who left it (senior exec) and arranged to get it back to him (rather than sell it to an auto magazine). I’ll admit I was flabbergasted that someone could just leave something like that on a hotel table. Pay attention folks. Not everyone will return sensitive stuff you carelessly leave around.

  • http://websiteurl jqp

    Not missing the point Patricia. I’ve simply introduced a new and more important point. Yes, we should all be cautious…duh. Even better, we should all mind our own damn business. Peter saw what he saw because he allowed his desire to read his neighbor’s documents to undermine any respect he has for privacy.

    To tell us that people are not cautious is to point out the obvious. To suggest that unsavory individuals may exploit the carelessness of others is more of the same.

    To actually mind our own damn business…obviously too much too ask.

  • http://shankman.com Peter Shankman

    What color is the sky in your fantasy world, JQP?

  • http://websiteurl Anna

    One of the best subjects you’ve written about!

  • http://www.homeofficehustle.com/ Janine

    My 8 yr old twins got iPod Touches for Christmas. I have NOT set them up with email because I don’t want them texting or emailing their friends yet. I want them to understand how important online privacy is. That they NEVER share their password with friends (a common mistake kids make).

    This is a good reminder that I need to also keep talking to them about their privacy offline. It’s why we tell them to NEVER give out the garage code, even to a good friend.

    I’m hoping if I start these discussions now, they’ll grow up understanding that if they pose for that party photo, assume it will show up on someone’s Facebook page.

  • http://websiteurl Mike Masin

    This is a great example of failure caused by lack of situational awareness. Being aware is also important for our personal safety. Knowledge of who and what is sharing our space is a basic survival skill we seem to have forgotten. (e.g. Texting or reading while walking. That car bearing down on us has a much longer stopping distance.)

  • http://websiteurl MC

    Also, don’t talk about someone else’s private lives — divorces, medical problems, job problems — in restaurants. You are louder than you think you are. You are a lot louder than you think.

  • http://www.fahouryink.com Lisa Fahoury

    New HBR post that reinforces Peter’s point: researchers examining secondhand mobiles were able to recover all sorts of private stuff, including nude pix and sensitive business info. http://bit.ly/x64bFV

  • http://www.screendrip.com Charlie Screendrip

    More and more I am noticing this. It’s crazy how much information people give away. Pulling out papers on trains. Loud conversations in cafes, bars and on transport.

    It is definitely time for all of us to become more aware about ourselves.

    As for privacy and being aware about quite how much information we all share, It’s crazy and changes so fast that there is no way schools could keep up if they wanted to. We need to be MUCH more aware these days. The amount of emails, texts, photos that we send is alarming. Certainly not all of it you would want public knowledge. We have to be careful!

  • http://ispyck.com Michael Guadagno

    I took particular interest in this information because of my professional background and present profession as a “Counter Intelligence” Technical Surveillance Counter Measures technician.
    Situational awareness, protection of propitiatory information, and trade secrets are some of the words expressed within my vocabulary whenever giving a presentation to a business executive audience, and board members that I am attempting to do business with.
    Here are a few of my remarks corroborating yours:
    tip 1 ~ Cameras are everywhere and many are not legal as their audio/video sure do invade ones privacy.
    tip 2 ~ A professional spy will gather this information and know how to market it to the highest bidder.
    tip 3 ~ Many need to smarten up because so many are clueless as you mentioned earlier; or ‘until it is too late.’
    tip 4 ~ If you are the target you just tipped your vulnerability with alcohol, but this is just part of what professional information seekers will look at. Just look at the social/business marketing sites and much intelligence information is just given away by the ‘social big mouth’ and their ‘bragging rights.’
    Clueless people appear as ‘sitting ducks’ for the ‘professional information hunters’
    Thank you for this information and please keep on writing…

  • http://www.cliffstevenson.com Calgary Realtor

    Maybe I’m alone in wanting to know what company this was? Super curious now. I work with a lot of contracts – this is a good reminder for me when reviewing on my laptop and iPad. Thanks.

  • http://websiteurl bob garlick

    Reminds me of working in Tokyo. We were not allowed to go drinking or eating in certain parts of Tokyo because that is where the competition drank and ate.

  • http://exciramedia.com Shannon Steffen | Human SEO

    Wow! That is absolutely amazing! What’s even more amazing is how many companies have you sign NDA or other legal forms to never let their information out but these same people are absolutely oblivious to how much information they are giving out on their own. I understand the need to do work while traveling or away from the office but that is why there are tables and seats away from people in cafes or in airport terminals.

  • Pingback: Walking The “Be Human” Line In Social Media | Outspoken Media

  • http://websiteurl Dillon Slattery

    I completely agree. I am a college student and this is even true for us. I had a professor standing behind me in line for food today talking on the phone to who I can only assume was her husband. While she has people standing all around her she spelled out her school email and the password to get onto it. With that information any one of the students could get in and change grades, remove tests, drop students from the class, or send emails and get the professor fired. Though this isn’t nearly as serious as destroying a million dollar company, I feel it just goes to prove the point that everyone is getting a little too comfortable in their not so privet bubble.

  • http://www.baroan.com Yvonne

    It’s truly incredible that companies, especially large corporations where any leaks could affect them quickly and in a big way, are still not taking vulnerability and compliance as seriously as they need to be taking it. Great post.

  • Pingback: Don’t be stupid – Love your haters | Moms Who Wine

  • shankman

    Ever publish this? I’d love to read it.

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