PETER SHANKMAN

How to Answer a HARO Journalist Query

Please link to this, post this around, dump it onto Twitter, etc. The more people who watch the better HARO works for everyone. Blue skies!

How to Answer a HARO Journalist Query from Peter Shankman on Vimeo.

April 16th, 2010 01:05 PM
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Dude… you could fly with all that arm flapping! You should also be hired to do voiceovers for the legal disclaimer at the end of radio commercials; they’d save a lot of airtime…!

Seriously, all good tips. As someone who has gotten my clients placed many times through HARO, the timeliness of replies is critical, since the journalists get inundated by replies.
-Carrie
Thanks for all you do to keep the peace among the media and PR types.
-Carrie

April 16th, 2010 08:15 PM
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I thought you were going to BASE jump at the end of the video. I’m disappointed.

Seriously, though, good tips!

:-Dan

April 19th, 2010 05:18 AM
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Peter,

Spot on. To the point. I like your style. Have you written a book? I want to read it. There are too many people running around claiming that they are experts. When it comes to PR, you are the ‘real deal’.

Mark Schmukler
Sagefrog Marketing Group, LLC
http://www.sagefrog.com

April 19th, 2010 07:19 AM
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Good points! Your tips remind me of the book “How to Get Your Point Across in 30 Seconds or Less”, which is ironically, 128 pages long.

April 19th, 2010 08:50 AM
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Very nice tips–I hope you will do more in the future. Thanks for a great start to the week!

April 19th, 2010 08:19 AM
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Facts, figures, references and most of all, good end users willing to speak to the press. Love your energy, Peter.

April 19th, 2010 08:49 AM
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Thanks for the help. I will share it – am doing a speech on DIY PR next week and will incorporate this to help all the reporters out there getting pitches. ;-)

Is that a bullet proof vest?

April 19th, 2010 09:41 AM
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I’m Italian and have been told I can’t talk without using my hands. Peter’s got me beat but about a thousand hand movements!
Thanks for the tips.

April 19th, 2010 10:47 AM
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Great advice. I would also recommend putting [HARO] in the subject line. It helps frame where you got their name. Plus [HARO] has incredible brand value!

April 19th, 2010 10:11 AM
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Great tips and the Monday morning energy is LIVELY! Your book is also terrific! Thank you and keep ‘em coming.

April 19th, 2010 11:14 AM
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Hi Peter, I worked in PR for many years and I totally agree with your tip of the morning. Short, short, short and cover all the bases. Thanks!

April 19th, 2010 11:23 AM
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Hand efficiency and good tips, all rolled into one quick, easy to follow and easy to digest video. Life moves fast, be there to greet it. Thanks for the tips.

April 19th, 2010 11:33 AM
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I love HARO. Thanks for coming up with it. Cool video and great advice. Thanks for all you do – be well!

April 19th, 2010 07:04 PM
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10/10 for Gestures !
My rate of comprehension & your rate of delivery are not synchronizing
You should consider free diving as you did that without taking a single breath.
ENERGY, Facts, Wonderful, loved it !

April 20th, 2010 11:00 AM
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Been a PR pro for 2 months now, and I just used this advice this morning (not for a HARO query sorry…) after watching the video and it worked like a charm! So, thank you Peter!

April 26th, 2010 05:17 AM
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great early morning tips. Short short short. Get your point across fast, just like when you are telling someone what you do. Thank you.
Rochelle Blank Zimmer
YourNaturalChoiceBlog.com
CentralJerseyHolisticHealth

April 26th, 2010 07:03 AM
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Mr. Shankman:

This is an A-1 tutorial. No one is teaching this. These are media pitching tips that should implemented right away. By the way, I LOVE your energy! My hope is that your readers will continue to play this forward.

Fran Briggs
http://getsponsors.8k.com

April 26th, 2010 04:45 PM
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Very good advice!

May 3rd, 2010 02:50 PM
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I tell people that “I speak in soundbytes” when they ask what I do….soundbytes that pack a punch is probably more accurate, but not as concise. Thanks for your friendly reminder!

January 20th, 2011 10:57 AM
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I’m with Dan Greenberg – completely expected you to go over the side of the building at the end. Great tips, Peter, thanks for the post.

January 20th, 2011 10:04 AM
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Great video! I’ve used HARO many times with success for my wedding photography company, and these tips will help me get even better results! I was also waiting for you to base jump at the end of the video!

January 20th, 2011 06:12 PM
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I totally agreed with Dan Greenberg, I was expecting a little BASE jumping action but know the building isn’t that high off the ground, but I wouldn’t rule out Australian rappelling! But thanks for the HARO advice!

January 24th, 2011 06:41 AM
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Wow! Top speeds!! I’m off to respond to some HARO queries as the email has just arrived!!

January 24th, 2011 08:14 AM
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excellent post, Peter.

especially since I’ve been wearing white shirts every single day for the last 18 years…. :)

January 24th, 2011 08:26 AM
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Dude, what are you wearing? Some kind of flotation device? Kidding – great tips. Looking forward to going running again next time you’re in North Florida…

January 24th, 2011 09:45 AM
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Peter, hysterical, love Megan, too! Seriously great advice! Thanks. Oh, and I was late responding to a doctor-empathy query and Totally missed it :( so speed is a priority–speed, and brevity (the well-written kind!). Thanks for all you do, but don’t fall off a roof doing it;)

January 24th, 2011 10:19 AM
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Peter –

Great Tips – If you could bottle all that energy, you could sell it on TV on your own infomercial!

What I do is I BCC myself and keep that response in a folder in my e-mail called HARO Responses.. Then, when 6 months down the road when a SIMILAR Query comes in, you simply tweak it to answer the topic of the NEW query – read through it one more time and hit SEND!

Simple Simple Simple…

January 26th, 2011 08:37 AM
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Thanks for tips, Peter.

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