How to Answer a HARO Journalist Query

Please link to this, post this around, dump it onto Twitter, etc. The more people who watch the better HARO works for everyone. Blue skies!

How to Answer a HARO Journalist Query from Peter Shankman on Vimeo.

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21 Responses


  1. Carrie wrote:


    Dude… you could fly with all that arm flapping! You should also be hired to do voiceovers for the legal disclaimer at the end of radio commercials; they’d save a lot of airtime…!

    Seriously, all good tips. As someone who has gotten my clients placed many times through HARO, the timeliness of replies is critical, since the journalists get inundated by replies.
    -Carrie
    Thanks for all you do to keep the peace among the media and PR types.
    -Carrie

  2. Dan Greenberg wrote:


    I thought you were going to BASE jump at the end of the video. I’m disappointed.

    Seriously, though, good tips!

    :-Dan

  3. Mark Schmukler wrote:


    Peter,

    Spot on. To the point. I like your style. Have you written a book? I want to read it. There are too many people running around claiming that they are experts. When it comes to PR, you are the ‘real deal’.

    Mark Schmukler
    Sagefrog Marketing Group, LLC
    http://www.sagefrog.com

  4. Steve Silberberg wrote:


    Good points! Your tips remind me of the book “How to Get Your Point Across in 30 Seconds or Less”, which is ironically, 128 pages long.

  5. Tressa Kirby wrote:


    Very nice tips–I hope you will do more in the future. Thanks for a great start to the week!

  6. Victor Cruz wrote:


    Facts, figures, references and most of all, good end users willing to speak to the press. Love your energy, Peter.

  7. Mandy Minor wrote:


    Thanks for the help. I will share it – am doing a speech on DIY PR next week and will incorporate this to help all the reporters out there getting pitches. ;-)

    Is that a bullet proof vest?

  8. Judi Martin wrote:


    I’m Italian and have been told I can’t talk without using my hands. Peter’s got me beat but about a thousand hand movements!
    Thanks for the tips.

  9. John Hunt wrote:


    Great advice. I would also recommend putting [HARO] in the subject line. It helps frame where you got their name. Plus [HARO] has incredible brand value!

  10. Elisette Carlson wrote:


    Great tips and the Monday morning energy is LIVELY! Your book is also terrific! Thank you and keep ‘em coming.

  11. Margot Desannoy wrote:


    Hi Peter, I worked in PR for many years and I totally agree with your tip of the morning. Short, short, short and cover all the bases. Thanks!

  12. Joe Ray wrote:


    Hand efficiency and good tips, all rolled into one quick, easy to follow and easy to digest video. Life moves fast, be there to greet it. Thanks for the tips.

  13. LJ Fullerton wrote:


    I love HARO. Thanks for coming up with it. Cool video and great advice. Thanks for all you do – be well!

  14. Elusiverick wrote:


    10/10 for Gestures !
    My rate of comprehension & your rate of delivery are not synchronizing
    You should consider free diving as you did that without taking a single breath.
    ENERGY, Facts, Wonderful, loved it !

  15. Andrew Lallos wrote:


    Been a PR pro for 2 months now, and I just used this advice this morning (not for a HARO query sorry…) after watching the video and it worked like a charm! So, thank you Peter!

  16. Hjälp en reporter på Twitter! #jourtips (RT=Kärlek!) — Doktor Spinn wrote:


    [...] ju flera PR-konsulter (ingen nämnd, ingen glömd) som diskuterat och inspirerats av NYC-konsulten Peter Shankmans HARO (Help a reporter out). Första gången våra vägar korsades var 2001/2001 på e-postlistan YoungPRPros, där han var en [...]

  17. Rochelle Blank-Zimmer wrote:


    great early morning tips. Short short short. Get your point across fast, just like when you are telling someone what you do. Thank you.
    Rochelle Blank Zimmer
    YourNaturalChoiceBlog.com
    CentralJerseyHolisticHealth

  18. Fran Briggs wrote:


    Mr. Shankman:

    This is an A-1 tutorial. No one is teaching this. These are media pitching tips that should implemented right away. By the way, I LOVE your energy! My hope is that your readers will continue to play this forward.

    Fran Briggs
    http://getsponsors.8k.com

  19. Century House Nantucket wrote:


    Very good advice!

  20. Allie Baer wrote:


    I tell people that “I speak in soundbytes” when they ask what I do….soundbytes that pack a punch is probably more accurate, but not as concise. Thanks for your friendly reminder!

  21. Using HARO For Free PR | Smeester & Associates wrote:


    [...] you plan on joining or are already using this service please watch this video from the creator, Peter Shankman about responding to HARO queries.  The video provides some clear [...]

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