PETER SHANKMAN
| POSTED ON April 16th, 2010 | 45 COMMENTS | + ADD YOUR COMMENT |
Please link to this, post this around, dump it onto Twitter, etc. The more people who watch the better HARO works for everyone. Blue skies!
How to Answer a HARO Journalist Query from Peter Shankman on Vimeo.
|
Dude… you could fly with all that arm flapping! You should also be hired to do voiceovers for the legal disclaimer at the end of radio commercials; they’d save a lot of airtime…! Seriously, all good tips. As someone who has gotten my clients placed many times through HARO, the timeliness of replies is critical, since the journalists get inundated by replies. |
|
I thought you were going to BASE jump at the end of the video. I’m disappointed. Seriously, though, good tips! :-Dan |
|
Peter, Spot on. To the point. I like your style. Have you written a book? I want to read it. There are too many people running around claiming that they are experts. When it comes to PR, you are the ‘real deal’. Mark Schmukler |
|
Good points! Your tips remind me of the book “How to Get Your Point Across in 30 Seconds or Less”, which is ironically, 128 pages long. |
|
Very nice tips–I hope you will do more in the future. Thanks for a great start to the week! |
|
Facts, figures, references and most of all, good end users willing to speak to the press. Love your energy, Peter. |
|
Thanks for the help. I will share it – am doing a speech on DIY PR next week and will incorporate this to help all the reporters out there getting pitches. ;-) Is that a bullet proof vest? |
|
I’m Italian and have been told I can’t talk without using my hands. Peter’s got me beat but about a thousand hand movements! |
|
Great advice. I would also recommend putting [HARO] in the subject line. It helps frame where you got their name. Plus [HARO] has incredible brand value! |
|
Great tips and the Monday morning energy is LIVELY! Your book is also terrific! Thank you and keep ‘em coming. |
|
Hi Peter, I worked in PR for many years and I totally agree with your tip of the morning. Short, short, short and cover all the bases. Thanks! |
|
Hand efficiency and good tips, all rolled into one quick, easy to follow and easy to digest video. Life moves fast, be there to greet it. Thanks for the tips. |
|
I love HARO. Thanks for coming up with it. Cool video and great advice. Thanks for all you do – be well! |
|
10/10 for Gestures ! |
|
Been a PR pro for 2 months now, and I just used this advice this morning (not for a HARO query sorry…) after watching the video and it worked like a charm! So, thank you Peter! |
|
great early morning tips. Short short short. Get your point across fast, just like when you are telling someone what you do. Thank you. |
|
Mr. Shankman: This is an A-1 tutorial. No one is teaching this. These are media pitching tips that should implemented right away. By the way, I LOVE your energy! My hope is that your readers will continue to play this forward. Fran Briggs |
|
I tell people that “I speak in soundbytes” when they ask what I do….soundbytes that pack a punch is probably more accurate, but not as concise. Thanks for your friendly reminder! |
|
I’m with Dan Greenberg – completely expected you to go over the side of the building at the end. Great tips, Peter, thanks for the post. |
|
Great video! I’ve used HARO many times with success for my wedding photography company, and these tips will help me get even better results! I was also waiting for you to base jump at the end of the video! |
|
I totally agreed with Dan Greenberg, I was expecting a little BASE jumping action but know the building isn’t that high off the ground, but I wouldn’t rule out Australian rappelling! But thanks for the HARO advice! |
|
Wow! Top speeds!! I’m off to respond to some HARO queries as the email has just arrived!! |
|
excellent post, Peter. especially since I’ve been wearing white shirts every single day for the last 18 years…. :) |
|
Dude, what are you wearing? Some kind of flotation device? Kidding – great tips. Looking forward to going running again next time you’re in North Florida… |
|
Peter, hysterical, love Megan, too! Seriously great advice! Thanks. Oh, and I was late responding to a doctor-empathy query and Totally missed it :( so speed is a priority–speed, and brevity (the well-written kind!). Thanks for all you do, but don’t fall off a roof doing it;) |
|
Peter – Great Tips – If you could bottle all that energy, you could sell it on TV on your own infomercial! What I do is I BCC myself and keep that response in a folder in my e-mail called HARO Responses.. Then, when 6 months down the road when a SIMILAR Query comes in, you simply tweak it to answer the topic of the NEW query – read through it one more time and hit SEND! Simple Simple Simple… |
PETER TO SPEAK
FOR THE NEWSLETTER
