PETER SHANKMAN

How to find a job (or how not to)

A few weeks ago, I put out a call for an assistant editor for HARO. As HARO continues to grow, we’re going to be hiring more and more. With that said, I figured I’d share some of what we got, and possibly help you the next time you’re applying for a new job.

No personal identifiable information is disclosed here, which for some people who applied, is probably a good thing.

The statistics

We received 481 resumes in the past three weeks. Of those, 449 of them came to the correct address. That means 33 resumes were immediately disqualified for not being able to follow the simple instruction of where to send it.

TIP: Chances are, your resume is being emailed to a specific address because filters allow the hirer to look at it with the others. Not following that simple direction does two things: 1) Guarantees your email will be deleted, because 2) it proves you can’t follow directions. The time to be different and show off is NOT now.

From the 449 that came to the right address, 184 of them simply had a resume attached with absolutely no cover letter, no subject line, no information insofar as the position you were applying, and no reason for us to even bother opening the resume. We didn’t specifically ask for a cover letter, but come on – Nothing? That doesn’t give us much to go on. That’s like a guy walking up to a girl in a bar and just screaming “SEX!” It doesn’t work. Give us some reason to look at you – This is your first introduction to us. “JOB!” doesn’t cut it.

TIP: Your resume will never, ever be enough for any type of creative position. Chances are, you need some kind of cover letter. Make it short, to the point, and interesting, and give us a reason to look at your resume.

265 resumes left. 52 of them either had one or more spelling or grammar errors (I’m not kidding) or was addressed to the wrong person, (seriously – how hard is that?) or, in two cases, the applicants were applying for jobs at a different company.

I understand the allure of cut and paste. Really, I do. But you’ve simply gotta be smarter than that. If you’re going to cut and paste, CHECK YOUR WORK FIRST!

213 resumes left.

28 eliminated due to their email addresses. Now while you think this is harsh, hear me out. I’ve never met you before. Do you really want the first thing I know about you to be that your email is poopypants17@hotmail.com? Get a real email address. Seriously.

185 left. From those, We chose 20 of them that matched what we were looking for.

Over half the resumes we received were rejected outright because of stupid, pointless mistakes.

It always comes back to this: We have to be be smarter.

  • Kevin

    In re poopypants17@hotmail.com, you’re totally right about getting a real email address. I mean who uses hotmail anymore?

  • http://mrslinklatersguidetotheuniverse.blogspot.com/ Judy Linklater

    Dear Peter,
    Had to laugh when you wrote:

    “265 resumes left. 52 of them either had one or more spelling or grammar errors (I’m not kidding) or was addressed to the wrong person. . .”

    Because when you pointed out that 52 resumes had spelling and grammar errors, you made one yourself: “was addressed” should be “were addressed.”

    I know, thanks be-yotch.

    Time to go check my morning HARO.

  • http://www.congruitycareer.com Julie Bauke

    AMEN!!!! I am constantly amazed at the stupid, very preventable mistakes job seekers make! In fact, it was the whole reason I wrote my book “Stop Peeing on Your Shoes- Avoiding the 7 Mistakes That Screw Up Your Job Search!”

    My fave email address was whiteslacker@email.com. Yeah…I’ll let ya know if I run across an employer who is actively recruiting slackers….

  • http://www.tixx.com Billytickets

    I am always amazed at how embarrassing some customers email addresses are. I am convinced that the person has no idea how to get a new one. and signed up with the free AOL disc in the 90′s or early 2000′s. Nothing is more comical than listening to a retail customer tell my email addy is hotbunny69@aol.com ..really,you really say that out loud?

  • http://www.mybizperforms.com bettina Horvath

    Oh can I relate to that one!
    It is shocking what material one receives when hiring. Getting a job is a sales job, it’s a good idea to brush up on some communication skills – verbal and written.

    I remember the one time I said in the ad, do not send a CV yet, just answer these two questions. Guess how many people did exactly as told? 10%
    Shocking. And I specifically did it to see who actually a) reads the ad and b) takes the time to do as asked and c) follows simple orders.

  • Joanna Belbey

    It’s nice to know that in this competitive job market, more than 50% of the applicants are eliminated immediately due to very basic errors. That bodes well for people who taken the time to learn how to apply for a job. But, 481 inquires for an assistant editor position? Now, that’s scary!

  • Joanna Belbey

    It’s nice to know that in this competitive job market, more than 50% of the applicants are eliminated immediately due to very basic errors. That bodes well for people who have taken the time to learn how to apply for a job. But, 481 inquires for an assistant editor position? Now, that’s scary!

  • http://twitter.com/welshwonder Ty Francis

    Absolutely spot on Peter. I am about to advertise for an editorial position and this is something i was dreading. If my potential candidates have their wits about them, they would be subscribing to HARO and following you…Ipso Facto, they should have read this and i should receive flawless responses. In the real world, i may just advertise with the proviso that any potential candidate read this first. Thanks again for posting this.

  • Laura

    Peter, thanks for validating what I teach my students every day as a career counselor. I’m on the right track!

  • http://www.ncwit.org/award Ruthe Farmer

    This rings very true. I work with HS students and having a grown up, readable, I’m a real person online email address is pretty important.

    I love that people applying to be an assistant editor sent resumes with spelling errors. Wow.

  • http://www.directapproachsolutions.com Helen Rosen

    Peter – so you talked about your elimination process – talk about the good points of the candidates you saw – and who and why did you eventually hire? I think sharing your experience is helpful to others. Thanks.

    Helen Rosen
    President and Founder
    Direct Approach Solutions

  • Shawna

    Completely agree about the hotmail email address… That’s just insane. What about personal domain email addresses vs gmail? Is one better than the other? (Assuming your domain isn’t poopypants17.com).

  • http://www.bluevolcanomedia.com Marjorie R. Asturias

    Oh, how I wish I had kept some of the resumes I used to get when I was hiring for assistants at previous companies. Some of them were so laughable that I had to share them with my husband (thank god we don’t have HIPAA laws in our industry!). A few shared such intimate details that were completely irrelevant to the position (e.g., a woman who offered information such as her hobbies, the number of children she has, the fact that she left an abusive relationship, etc.) that I was tempted to write each of them a letter offering them tips on how to write a professional cover letter — or at least send them to the nearest resume-writing workshop.

    It’s amazing that with all the resources now available on the Internet about how to apply for a job and stand out among the sea of applicants, there are still so many out there who haven’t a clue.

    Cheers,
    Marjorie

  • http://www.achieve-momentum.com Joan Schramm

    Absolutely spot on. It’s constantly amazing to me that people who apply for jobs can’t follow simple rules. The email point — I wish I could get through to people that their email address is part of their presentation and needs to be professional.

    I wrote a blog post recently about some of these same things: “Don’t Want to Get Hired? Here’s how…” http://blog.achieve-momentum.com/?p=936

    Thanks, Peter — your real-life examples should serve as a primer for job seekers.

  • Ginger

    I had a very similar response to a recent job posting. Letters addressed to different companies, horrible spelling and grammar, but the worst was:

    im interested in ur job. when can i call u?

    Seriously.

  • http://www.careerattraction.com Kevin Kermes

    Peter,

    Thanks so much for sharing…while those who work with job seekers (like myself) can preach this all day, it is infinitely more powerful coming from someone who is actually looking to hire. Hopefully everyone (currently in “search mode” or not) appreciates the candor here that keeps us all coming back to your blog!

    Have a good one,

    Kevin

  • http://almasmith.blogspot.com Alma Smith

    Excellent advise Peter. The only thing I would ad to this, not that it was applicable in your case, is that larger organizations choose which resumes to physically look at with software designed to find the most relevant resumes to the job.

    This software uses the terminology from the job posting to determine which resumes are most relevant. The result is that even though your resume should say the same thing, you should look for key phrases in the job posting to include in your resume.

  • http://www.flexjobs.com Sara Fell

    Couldn’t agree more! I run an innovative job site, and I’ve been telling job-seekers the same thing… but to hear it from an employer’s perspective is fantastic! Thank you for the stats. I hope job-seekers will pay attention!

  • http://www.facebook.com/profile.php?id=530253078 Cheryl

    Um… so…. the complete opposite of how to please a reporter? http://shankman.com/five-guara.....ry-placed/ (Just asking!)

  • Samantha

    Resume 101.
    All those tips are taught in Gr 9. and/or career counselor. Those are fatal errors.

    Awesome posting!

  • http://www.daytonaemployment.com Tyler LeCompte

    Great post Peter. So true about the quality and condition of the resumes on market today. As a recruitment professional, I review and share about 40-50 resumes each day with both my internal staff and external client base. The amount of work that goes into these “candidate” resumes between the garbage we find on CareerBuilder, Monster, etc…and what we deliver to the client in the HOPE of convincing them to interview is astounding.

    The larger portion of unemployed applicants would greatly increase their chances of getting interviews (and eventually off their couches) if they would take the time to personalize each application effort, spell check their documents prior to sharing and for the L.o.G, follow instructions as provided in the job announcement/advertisement. Thanks again PS!

  • Lara

    I so agree. Going through a hiring process here. It’s for a social media manager. Naturally, I logged onto Facebook to check out the candidates. Half of them posted inappropriateness ALL over their page. Doesn’t fair well for a potential boss to find those when you are vying for a position managing social media for a company…..We have to be smarter!

  • http://www.ReBootCamp.US Joy Montgomery

    I’m sending my volunteer contact information because your post went immediately to the job-seeking Veterans I’m working with. I usually use redhotmama at hotmail dot com as my example but that might really be someone’s address, so I only use it verbally in workshops.

  • Jonesey1221

    I once went ’round and ’round with a co-worker over the unprofessional email address thing. She insisted that we consider people even though they were submitting their resume with the most ridiculous email addresses ever. My point was that if that’s as professional as they can be, then I wasn’t interested in learning more about them. It takes a good 2 or 3 minutes to set up a gmail account. Do it!

  • http://www.oldmaidcatlady.com Lynn Thompson

    I’m chuckling at the grammatical & spelling errors in some of the responses. Can’t help it; it’s the editor in me!

  • http://facebook.com/LizCappon Liz

    For real. I have begged my father to get a 1. Non-cutesy and 2.Non-AOL email for awhile now and he just won’t do it. It amazes me he even gets phone interviews with it.

  • http://www.thejuliagroup.com/blog/ AnnMaria

    At first I thought it was a bit silly you would eliminate someone for grammar or spelling, and then I realized they were applying for an editorial position, and laughed.

    My grammar and spelling are not perfect, but I manage to publish a lot of technical and scientific papers. Since we are hiring people for their technical skills, I might overlook one error, but not multiple mistakes. As for the email account, though, if you don’t have the technical skills and common sense to replace your fatstinkydonkey@aol.com account with JohnDoe@nyu.edu , then, yes, you are definitely applying to the wrong place.

  • http://www.markgrimm.com Mark Grimm

    Peter, thanks for taking the time to categorized all of that. Here’s some more tips that can help land the big one: http://www.youtube.com/user/Dy.....UgeYGV0CKk

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  • http://hillhouse4design.com Jane Hillhouse

    I’m surprised no one has mentioned the duplicate “be” in the last sentence of the article. I’m sure it was a plant to catch the proofreaders among us. Good points. Good responses.

  • Pepijn

    I arrived at this blog post via a tweeted link and had previously never heard of Peter Shankman. But when I see someone who calls himself a ‘social media entrepeneur’ who’s making fun of somebody’s spelling errors and thereby making one himself, not responding to comments, talking about himself in the 3rd person (in the about section of this blog) and still uses resumes and cover letters when looking for employees, I’m not likely to take his advice. Sorry.

  • http://www.sysolinc.com Joann Perahia

    Look, I am probably one of the older folk that subscribes to HARO. I have over 35 years of work experience from being an exercise instructor in the 1970′s, a para-legal, Systems Analyst and Consultant. Currently I am business partners with my husband.

    What saddens me is that we as a society have not changed and technology has not really helped us – it just adds more “things”. For example, when I was an Office manager in the 70′s for a law firm, there was only the good old IBM selectra. For you youngsters, that’s an electric typewriter. When we received Resumes, the first “file13″ batch were the ones without cover letters. The next “file 13″ batch was with “typos” – we didn’t have spell checkers. The next was grammatical errors. Oh and the ones where the person didn’t sign their name to the cover letter.

    Peter, your statistics were so accurate and I am talking about “1978″ and beyond. So, maybe because I have 2 teens entering the “college” arena, and the cost for college will be over $1/2 million , just for undergraduate, if one wants to attend a private university – WHAT ARE WE TEACHING TO OUR YOUTH THESE DAYS??? and at what cost? The good old business rules are still not being taught, or is this generation not getting it????

    Darn, I wish I had seen your job opening…….

  • http://xpostfactoid.blogspot.com Andrew Sprung

    213 out of 265 had no spelling or grammar errors? Impressive!

  • http://www.barbararuthsaunders.com Barbara Saunders

    A contrarian point about spelling and grammar: It’s one thing to reject applications that are riddled with errors. It is quite another to reject applications for “one” error.

    I worked in HR with a company that had great difficulty finding good candidates. They were looking for an unusual combination of specific high skills and advanced education. One of the hiring managers was rejecting people whose resumes contained a single stray (or missing) apostrophe. Meanwhile, the company was understaffed for critical work and spending ungodly amounts of money on the recruiting cycle. One of the top employees (now a director) used to joke, “There was a typo in my resume. I’m glad no one noticed!” The hiring manager is no longer with the company.

    You can find typos in the New York Times. If you look for them, you can find typos in almost any published book you read. I found typos in my book that I had corrected in the galleys; apparently the person in charge of editorial changes didn’t know the difference between “principle” and “principal.”

    Tiny mistakes happen everywhere and to everyone. (As a commenter pointed out above, the sentence about errors by applicants uses the wrong verb tense.)

    Forest. Trees.

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  • http://www.jobvirtue.com Jodi

    Wow. I had no idea so many job applications were that bad. Good post.

  • http://www.directapproachsolutions.com Helen Rosen

    You make some good points, Barbara. Thanks for sharing that.

    Helen

  • http://www.mediumandthemessage.com/ zoeDisco

    Why are you complaining? These people did most of the work for you. They whittled 450+ resumes down to 20. I think you could find someone really awesome in a group of 20. I’d hate to think of the time wasted on interviewing 400 people.

    Only the strongest (or smartest) survive. This is proof of that. Don’t mess with the circle of life! LOL

    Besides, the people that NEED to be reading your tips likely aren’t or are too stupid to understand them.

    z

  • http://rmlaflam.wordpress.com/ Rachel

    Great post, Peter! I am a PR student and I recently sent my resume (with a cover letter, thankyouverymuch!) to a few companies for internships. Before sending out my resume, I researched how to write great cover letters and then I had a few people read through my cover letter and resume. One tip I found when researching that was helpful was to show that you had some personality, yet try to eliminate too many words. You want it to sound conversational, and creative. I actually got interviews with all the companies I sent resumes to!

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  • Laura Richards

    Good points. I just wanted to add one other tip for potential job seekers that I noticed when I was doing hiring a few years ago. It goes along with the innappropriate email addresses. Keep your cell phone professional when job hunting. Don’t use a ringback song or have an innappropriate voicemail message. Because if I suffer through loud metal or some sort of rap tune with inappropriate lyrics (and most days I didn’t), I really wasn’t going to ask someone to call me when their outgoing message was: “Yo, leave your digits.”

  • Claudia

    This is so true! I also wonder why the grammatical and orthographic errors happen so often, considering that you have spell checkers and so much advice on the internet. It seems that people don’t bother to do what you ask them for. Like sending the CV by mail when they are specifically asked to send it by email.

  • Jake

    I couldn’t have read this post at a better time because I’m currently putting together my resume. However, I thought a lot of these tips are common sense, but I guess I was wrong. Some people just don’t get it. A sloppy resume/cover letter means you obviously don’t care enough about your own work so why would you care about the job that you’re applying for? Take extra time to make sure that thing as good as you can make it.

  • http://www.reyburnphotography.co.uk Karen Reyburn

    This is brilliant. And, as an added bonus, Mr Poopy Pants now is getting lots of spam to his hotmail address ;)

  • http://jeffjudge.com Jeff Judge

    I follow this same process for weeding applications, it’s just shocking (and frankly depressing) how many people submit their resume to us without any indication as to who they are. I think a large part of the workforce must be walking zombies.

  • R.

    “BE BE smarter.” I think you need to take your own advice.

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  • http://www.ticketwebsitehq.com/ froszty8519

    Wow this is a rely good article, and makes a whole lot of sense, unfortunately today, job seekers don’t even bother to actually put some effort into applying for a job. It is really sad, and the real fact is that as time passes by applicants get more and more indifferent.
    It does indeed many the hiring manager’s decision easier and faster.

  • led

    Peter, I’m sick of reading posts like yours. It is always the candidate pool that has the problem. Right?

    Try looking at job postings for a while. I just saw an opening for an “Engilsh Teacher.” Postings are allowed to be vague or to embellish or be written poorly. Interviewers are somehow allowed to be unprepared or underdressed, to waste people’s time, to not stick to stated deadlines, to not know what they need, and to not follow up with candidates whom they have interviewed. I have been less than impressed with the behavior I’ve seen from those in charge of hiring and I imagine that their hiring decisions are reflective of the disorganized searches I have been a part of and have heard about.

  • http://www.careerattraction.com Kevin Kermes

    @led…a good reminder that the interview process cuts both ways. If they underwhelm you as a candidate, it’s likely not the right place for you.

  • led

    Somewhat true Kevin. I’m getting the feeling that because there are so many job seekers right now, most companies feel they don’t have to put in a lot of effort on their end of the job search. I would warn companies that job searches are a form of public relations and a way to demonstrate what is considered acceptable behavior to new employees. If you behave poorly while hiring a candidate, don’t be surprised when that candidate as a new hire tuns around and does the same to your customers.

  • http://www.careerattraction.com Kevin Kermes

    @led….you are spot on. It is the first line of PR and many companies/organizations are going to see their behavior and lack for foresight come back to bite them.

    On top of that, you attract what you project. And, it’s my belief that many organizations think that the abundance of supply (9%+ unemployment) means they don’t have to come properly dressed for the ball. The harsh reality is they actually need to up their game. The surplus of talent requires them to work harder to find the right talent because there is so much out there. The best way to do that? Raise the bar with your process and see who rises to the occasion.

    Just my two cents…

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