PETER SHANKMAN

How to Regain Your Lost Creativity

It happens to all of us. We’re up against a deadline, and have zero creativity. It’s just gone. No idea why. And finding it again, under pressure, is a bitch. This is another post in the series of How To Be Taken Seriously. Because, face it – If you become the guy known for having creativity whenever it’s needed, you’ll be the go-to guy (or girl) for almost everyone in your company. And being indispensable kinda rocks.

Ever notice how some things are really easy to find? “Now where did I put my car keys? Ah yes, in my coat pocket.” “Honey, where’s the dog?” “He’s in the backyard!” Other things, as well! “Officer, can you tell me how to get to the freeway?” “Sure, pal. Take this road one mile, make a left, you’ll see the sign.” Easy, right? Some things, though, really aren’t so easy. The hardest thing to find? Your creativity.

Weird, right? You can’t go up to someone on the street, or a fellow employee, and ask if they’ve seen your motivation. “Bob, I’ve been slacking of late. Any idea where my creativity went?” “Why yes, Peter! You left it in the conference room last Thursday. We put it in the filing cabinet for safe-keeping.”

Wish it was that easy, huh? Truth is, when times are challenging, finding your motivation and creativity is, as well. It’s even worse if you have a job, and are getting by – there’s no proverbial “wolf at your door” to kick-start you into a new idea phase. So you go, day in, day out. And you become complacent, which leads to stagnation, which leads to eventual failure. That’s a problem.

That said, read on for a few ideas on ways to avoid stagnation. Ways to avoid falling into the world of mediocrity – ways to jump start your imagination, your creative idea process, and your brain back into high gear. They don’t cost a lot of money, don’t involve a swami or a really big mountain, and can usually be done in an afternoon, if not an hour or so.

Get up, stand up; (then jump around): Sitting in front of your computer and staring at the screen is not the way to get new ideas. Put your Instant Messenger on “Away mode,” shut off the monitor, and walk away from the computer. Then, put on a t-shirt, a pair of shorts, and some running shoes. Go for a walk or a run. It’s been proven that upping endorphins opens up the blood vessels, which leads to clearer thinking. Bad day? Go for a run. Need a change but don’t know what it needs to be? Stairmaster. Can’t figure out how to get a client to understand that you’re right and they’re wrong? Bench press. The key is to get your heart pumping, get moving, motivated, and head back into the office with a fresh start from your brain. Better than Adderal, safer than cocaine, and while working out can be habit-forming, it’s a good kind of habit to have!

N-E-W I-D-E-A-S: I keep a bunch of board games in the office. Scrabble, Chutes and Ladders, you name it. Brain-freeze? Play a game. Grab a co-worker who doesn’t look busy, and make the challenge. Once it’s on, it’s on. Play a timed game – one hour – whoever loses buys lunch for the rest of the week.

Weight a second: I keep a few weights and a Yoga mat by the door. Can’t get out of the office? Drop for 20, 30, 50 pushups. Or sit ups. Stretch. Do something physical. 20 seconds or more, and you’ll note a full chemical change in your brain. It really works. I also drop for pushups every hour on International flights. Forget about “airplane germs.” Pushups kill them.

Overcome a fear, and stagnation goes out the window: What scares you? Really scares you? What wouldn’t you do? Perhaps it’s skydiving. Perhaps it’s bungee jumping, or even going to a nightclub wearing something that will land you in purgatory for eight years. Whatever it is, do it. One idea is to keep a “fear tip jar” in the office, and every day, dump excess change, a single or two, whatever you have around, into that jar. When it gets to the point where you feel like you’re dragging or starting to stagnate, grab all that money, and do something scary. Like skydiving, SCUBA diving, rock climbing, or Bungee jumping. The incredible rush you get from that, which makes your mother wince, is sometimes exactly what you need to pull your creativity back from the brink of doom.

Talk to a child, think like a child. Did it ever occur to you that a six-year-old doesn’t worry about the stock market? Or whether or not the Fed is going to raise interest rates, or whether another 20,000 layoffs are coming? Ever try to figure out why? Children live in the moment. Children don’t understand the worry of anticipation, or the trauma of the “potential.” Children know what’s going on because they’re seeing it happen in front of their eyes and nowhere else. Talk to a child, think like a child. How to do it: Find a child. A neighbor’s kid, a brother’s kid, they’re all around you. Find one. Explain to the parents that you’re more than willing to watch the kid for a few hours, giving the parent a well-deserved chance to relax and enjoy pampering themselves at the local mall. Then turn off the cell phone. Turn off the computer. Get down on the floor with your little charge and play with them. Do what they want, whether it’s having imaginary tea or taking the Matchbox cars through the imaginary car wash. Ask questions! Ask them why the purple car is going before the red car – the answers will amaze you! Remember them – they work in real life, too.

These are simple solutions – but they all have a common theme – the theme of doing something different. The fact is, everyone gets “rutted” into a formal daily grind. It takes it’s toll, whether you know it or not. Add in a bad economy or a mass layoff, and you’re looking doom and depression in the face. The only way to beat it is to do something out of the ordinary. Something unexpected. Something that wakes you up with a violent shake and says “Yo! Time to KICK SOME ASS!”

  • http://www.happydental.ro Sean

    Your final part is the most important, “RUTTED”!
    You have given some great tips on how to break out of the “RUTTED” feeling.

    Gotta go for a walk now and get those endorphins flowing.

  • http://www.jenniferormond.comwww.coffeebreakcafe.net Jennifer Ormond

    You will be a great dad someday if you ever choose to be one! Love all of your suggestions, my children make even the worse days good!
    Have a great day!

  • http:http://flurrycreations.com/theblog John

    Peter. ALL of these have worked for me consistently for years. It is how I keep that edge. At Soma we even have an xbox kinect for that sole purpose. I blows my mind how many people will grind away at the computer when they are stuck. Have a great week!

  • http://www.kupchamkt.com Liz

    A change of scenery is always beneficial. Suffering from writers block? Take a walk and inspiration should hit.

  • http://flurrycreations.com/theblog/feed/ John

    @ Liz, Gavin, Our 3d artist in our office ( @radiago ) likes to play fruit ball. Baseball with fruit. Lol

  • http://www.autorepairmarketing.org Dave Dickson

    I’m reading the book “Drive” by Daniel Pink. Addresses this topic of motivation as it relates to employees and organizations. Great stuff. Lot’s of bad assumptions out there about what actually motivates people. Thanks for the great article about ways to get unstuck.

  • Lexy at @ClearpointPR

    Love the post Peter! Very fun and inspirational. I’m a HUGE believer in exercise – for creativity, for stress management, for fighting germs…it’s the best. Our firm bought YMCA memberships for employees and it has even increased team bonding. Great tips. :)

    Thanks & have an inspired & creative week!

    ~Lexy at @ClearpointPR

  • http://www.shannonbyrd.biz shannon byrd

    Handstands work creative magic! You inspire me to replace cobwebs with confetti…

  • Kara

    I’m going through this now. My creativity left about a month ago along with my drive and ambition….maybe it really is time to jump out of a plane…or maybe just go on vacation…

    Thanks for the ideas!

  • designergirla

    I loved this article. This is going to sound insane – but my problem is that I never run out of ideas – never get blocked and cannot stop my mind. I am the “go to person”, and I always come through.

    I’d appreciate an article on focus? Keep up the great motivational writing. Always a pleasure.

  • http://www.heatherpierceinc.com Heather

    Great tips – working out when I’m in a rut usually works well for me. But I’ve never tried playing a game or taking time to play with kids/live in the moment – very interesting idea! I’m off to lurk in the park to find some kids to play with.

  • http://flurrycreations.com/theblog John

    @ Heather, your comment….ending made me chuckle. Maybe stick to games.

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  • http://www.martinshawllc.com Sharon Shaw

    My tip to get out of a rut: see what ‘The Masters’ are doing. I would love to say that I am the best in my business – but I am not (not yet anyways!) When I need motivation or creativity I check out the work of others who I respect and admire; their websites, magazines, books or gardens. It helps me to stay focused on the topic in which I need the inspiration, while challenging me to be more creative.

  • http://www.painfultoenails.com.au Toena Ils

    Love the painting cat – hate the idea my staff might wander off and play monopoly for an hour! How about 3 minutes at the water cooler?

  • http://www.copythotic.com.au Orth Otic

    Helen writes:

    My tip to get out of a rut: see what ‘The Masters’ are doing. I would love to say that I am the best in my business – but I am not (not yet anyways!) When I need motivation or creativity I check out the work of others who I respect and admire; their websites, magazines, books or gardens. It helps me to stay focused on the topic in which I need the inspiration, while challenging me to be more creative.

    Does that mean a little bit of ‘borrowing’ might occur??

  • http://www.cliffstevenson.com Cliff Stevenson

    I was really into this post….and then I read @Heather’s post and @John’s reply, and now I can’t stop laughing. Hey – maybe that was all I needed and now my creativity is back.

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  • http://www.ajoyfulcelebration.net Rev. Sherry

    “Creation is what we do while we are waiting to die, and if we’re lucky, we do it pretty well… If we’re not, we sit around watching reruns… eating potato chips, drinking… lite beer – and we fall asleep. We don’t even know when, finally, out of boredom and frustration, we die. And even though we will die just the same, we can choose to stay awake, to create. When we create, we live.

    When we take sticks and paste and crayons and and cobble them together into God knows what, we are alive. When we throw great swathes and blobs of color against barren walls, or sing a lullaby to a child, or knit our first rough scarf, we are alive.

    Creation is both the act and the celebration of this magic… Creation is what we do while we’re alive – to be alive…”

    ~From the book: The Tao of Writing by Ralph L. Wahlstrom
    “The Yin and Yang of Creation” p. 39

    Good to be alive, isn’t it, Peter? Hope you are well. ~Rev. Sherry

  • http://www.filmcourage.com Karen Worden

    Great post, Peter. Love the photo from ‘Why Cats Paint.’

    Identify with ‘everyone get rutted into the formal daily grind.’

    Complacency is creative death. We commute amongst a sea of strangers, work the same hours, eat junk food, and watch really bad reality shows that we won’t turn off. But the bills are paid, so it can’t be all that bad right?

    Walking is great to re-inspire and for some reason taking public transportation (in LA) inspires me. So many characters to draw from.

    Thanks again!

  • Jasmine Decarie

    Great ideas! I will be happy to lend you Ian to inspire you. Depending on the day, for as long as you like! Sounds like I may want to lend him to Heather as well before she gets arrested ;-))

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  • http://donkincaid.wordpress.com Don Kincaid

    Congratulations on hitting it out out of the park once again. The five ideas really help when you find the normal creative boosting activity results in dropping back into the rut. You inspired my current post, and for that, Thank You!

  • Jake

    Great ideas. I’ll keep these in mind the next time I get into a rut. I have a terrible habit of staring at the computer screen at a blinking cursor thinking of how to be different. Be aware of these creative-killing traps is one big step for solving this and knowing how to deal with it is an even bigger step.

    Running is by far my favorite idea-tank stirrer.

  • shannon

    awesome suggestions—thanks. one more to add: sleep. we all know lots of great ideas come to us in our sleep, or when we are almost asleep. but sleep deprivation can actually rob us of our creativity. get your zeds, eh! =)

  • http://www.ajoyfulcelebration.net Rev. Sherry

    Ahhhh. Sleep. That is the best advice I’ve heard allllll day.

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  • http://websiteurl Fred

    2 years ago I was very creative but over time everything dyed , I now feel very little and care very little for everythign nomatter what I do I cant regain the creativity I once had I want to publiush a book but im at a totol loss everything is Dead, Everything about me feels dead, I feel bored unispired and very depressed I know anything more than typing , art and writing and now its all dead, everythign is dead …. I feel so useless I need a creative idea but at this piotn everything is piotnless I have reached self realization and after years of being treated liek shit I kindve stopped carign about everythign … I dont know what to do … I am at a bore and anythign other than my next meal is utterly unintresting , I feel nothing I write very well but any imagiantion or creativity is long gone out the damned bloody window …. I keep trying think of new ideas but it all ends up being a copy cat of somthing else ive seen …. my life is so dead evything is so bleek , I wish I could find a way out back into the creative mind I useta have but I dont knwo how get their anymore “

  • http://www.facebook.com/msculit Ria Coleto- Cervantes

    These tips are what I need. Time to get out of the rut :) Thanks for sharing!

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