PETER SHANKMAN

I was just Propositioned by a Pimp…

[POST EDITED TO REMOVE OFFENDING COMPANY NAME - PER THE SURPRISINGLY WUSS-LIKE ADVICE OF MY ATTORNEY.]

“I made a G today
But you made it in a sleazy way, sellin’ crack to the kids
Well, I gotta get paid…” -2Pac, Changes

I was just propositioned for sex by a pimp. He came at me and offered me any girl in his stable, as long as I paid for it. He PROMISED me that she’d love me, and it WASN’T because I was paying for it! She’d really love me!

Technically, that’s not what happened, but it was something just as disgusting: I was emailed by a company offering me 21,000 new Twitter followers if I paid for them. Let’s not even get into the fact that the email started with “Increase Haro’s (misspelling his, not mine) Twitter Followers by 21,000!” He also suggested I could increase “Wallet share.” What the HELL is “wallet share?”

But wait – There’s more – According to their “About” page, (which is all in Flash, I might add,) THEY CREATED SOCIAL MEDIA STRATEGY. No, you can’t make this shit up. I mean, come on – It’s hard out there for a pimp.

“Me love you long time. Me so horny!”

Disgusting.

Below is the email. I post it as a warning: People: YOU CAN’T GET VALUE FROM BUYING FOLLOWERS OF ANY KIND. INSTEAD, POST INTERESTING THINGS, RETWEETABLE THINGS, THINGS THAT PEOPLE WANT TO SHARE! Do that, and you’ll build your follower base, your subscriber base, your fan base, and you’ll gather new followers who WANT to care about you, and WANT to buy what you’re selling. Are you getting followers any other way? Are you paying for them? I hope to God, for your sake, if nothing else, you’re using a condom.

Here we go – and hey, they’re quoting McKinsey – They must be awesome!)

Increase Haro’s Twitter followers by 40% in six months, increasing sales, revenue, and wallet share from your competitors!

With [NAME OF COMPANY REDACTED BECAUSE THEY ALREADY CONTACTED MY ATTORNEY AND I'VE NO DESIRE TO GET DRAWN INTO A $100,000 RETAINER WAR JUST TO PROVE I'M RIGHT AND THEY'RE NOT] you will get Haro [IT'S HARO - Not "Haro." If you're going to SPAM me, AT LEAST GET MY FREAKING COMPANY RIGHT, GENIUS] an additional 21,200 Twitter followers (a 40% increase) within six months – guaranteed. Our results are guaranteed to be real people, targeted based on YOUR specified demographics, driving web traffic, generating sales leads, and increasing brand awareness.

“$900 billion to $1.3 trillion in value is yet to be unlocked in social media and adoption of social technologies by consumers has grown faster than any previous technologies.” – McKinsey Global Institute, July 2012

Our clients spend only pennies to gain each follower, not $’s as with a “promoted account” on Twitter, or the in-house capital and operating costs associated with driving this type of labor intensive increase to gain a similar following.

Bottom line:  We will decrease your cost per follower budget, increase your reach, reach additional wallet share from your competitors, and help you mine new revenue streams for less than a “promoted account” on Twitter.

21,200 followers – a thirty minute investment… I am asking for an appointment over the next week to discuss how [COMPANY THAT SPAMMED ME] can effectively double or triple your current Social Media outreach targets, effect sales/revenue opportunities, and reach additional wallet share from your competitors.

When would be the most convenient time over the next week to discuss the value and benefits [COMPANY THAT SPAMMED ME] can add to your social media strategy, goals, objective, and results? Please expect a follow up in a few days with my calendar invite for a proposed time.

 

PS: I emailed back with “Are you high?” It’s been six hours and counting. Still listening, company? Want to write a rebuttal? I promise that if you do, and somehow try to justify trying to sell me followers, I’ll post the entire thing. You obviously know how to reach me. But for the love of God, I REALLY don’t recommend you try and contact me to “send me a calendar invite.”

 

  • Kerry Goodrich

    I had a similar incident… I wrote about it …. Well… because that is what we do, I actually took it one step further
    http://www.smiffbib.com/2012/0.....-a-number/

  • http://twitter.com/howardgr Howard Greenstein

    I’ll follow you 20,000 times for half of what he’s asking – especially if you’re going into some good restaurants.

  • afinepress

    Incredible.

  • http://twitter.com/LedgeDancer Angela Moore

    Pimpin’ ain’t easy dude. Thanks for the Thursday GTs.

  • http://fororchestra.com/ Walt Ribeiro

    What’s worse is that some of these “social media strategist” are making bank going from company to company with this gold rush “strategy”. I’ll bet it’s the same 20,000 made-up Twitter accounts of theirs that they follow from new client to new client.

    If followers if what you want, then I suppose this is a solution. But it won’t create interaction or a community. The real formula for a community is simple: make stuff people want.

  • Carissa

    I have clients consistently ask how many followers they can have within a year, with 50k being the low number. Where is that bar getting set?

  • http://twitter.com/swoodruff Steve Woodruff

    Well – I can get you 30,000 followers AND a fortune hidden in a bank account ($3.3M!) from Mugabe Zazende in Nairobi…..hey, wonder if these guys are related??

  • brooklyndan

    This is true in search, too. Companies — sometimes big ones — buy “organic” backlinks. It ends badly, and these days it ends worse than ever. One seller of organic links actually vanished from Google for a couple of months until it promised to mend its ways. It’s like Billie Holiday wrote: “then it’s gone and the money ends, they don’t come round no more.”

  • brooklyndan

    This is true in search, too. Companies — sometimes big ones — buy “organic” backlinks. It ends badly, and these days it ends worse than ever. One seller of organic links actually vanished from Google for a couple of months until it promised to mend its ways. It’s like Billie Holiday wrote: “then it’s gone and the money ends, they don’t come round no more.”

  • Caroline

    I can get you 50,000 followers… also, I have this bridge I’d like to sell you…you’ll love it. It’s quintessential New York. IT’S YOU! Really…

  • http://twitter.com/datinginsider datinginsider

    This has been going on for *years* now. The majority of Twitter is this kind of crap and you are just now hearing about this and incensed? People buy tens of millions of Likes and followers on Twitter and Facebook every day. Its a huge sub-culture and lots of companies take advantage of it. I’ve learned recently that when my site was hacked by bad guys that my ad rates actually went up! FYI I trace this sort of thing back to MySpace Friend Trains. Might be earlier example but that was the first one that went big-time.

  • http://twitter.com/DonnaPapacosta Donna Papacosta

    In my experience, when I look at the Twitter accounts owned by people who sell followers, they usually have pretty lame numbers. (Love your headline here, by the way, Peter!)

  • http://twitter.com/EricBurgess Eric Burgess

    Social media marketers like these are the new Kevin Trudeau’s of the world. Watch out!

  • John Baronian

    While I’m still laughing that the “About” page is in Flash I have to catch myself as I think of so many that I encounter who value the number over the relationship. It is exactly this 36-26-36 to 21,200 relationship that so many CEOs, Presidents, VPs — what I call the Socially Unaware– think they value. Numbers are easy, building relationships is hard, and ask our friends at Klout how hard it is to build numbers that reflect relationships is. Bravo Peter… this is a great teachable moment. Thank you Sensei –

  • http://georgiasapounas.com/ Georgia Sapounas

    I was recently also propositioned. In my case in was twitter automation gone wrong: http://www.georgiasapounas.com.....er-system/ Although twitter automation is arguably just about always wrong if not always.

  • pjperez

    I’m really surprised your lawyer asked you to remove the name of the company. I don’t see how outing them is any different than warning people away from any other bad service. Besides, they sent YOU the unsolicited email.

    Also, I am getting more and more of these all the time. I thought by now, with the LEGIT “bulk-adding” methods proven to be useless, that approach wouldn’t be a prime market for spam. Guess I was wrong …

  • http://twitter.com/MktgMavn Sheryl Victor Levy

    I was in a meeting the other day and one of my colleagues half- seriously recommended buying followers for a client — in front of my bosses — as if this was legit — and I was like REALLY?!

  • http://twitter.com/matttillotson Matt Tillotson

    There are no shortcuts. End of story.

  • Jo

    It doesn’t surprise me in the least, but it does crack me up that they clearly don’t know what you do or have ever glanced at your blog.

  • Oana

    Funny in the sad way… I wonder if some really fall for this.

BOOK
PETER TO SPEAK
Want to hire me for your conference or event? I've spoken at events ranging from 10 to 2,500 people. Let's chat!
LET'S CHAT!
SIGN UP
FOR THE NEWSLETTER
Want to stay up-to-date? Enter your email below to sign up for my newsletter. It is safe and you'll never get spammed.
Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
VIEW ALL BOOKS BY PETER
TWITTER
55 degrees and pouring rain. Happy unofficial start of summer. #weatherfail @ Times Square instagram.com/p/ZtGVn0sxfP/
FOLLOW PETER ON TWITTER
Copyright 2013 Peter Shankman | Terms of Use
Web Design & Development by the New Possibilities Group, LLC