It’s OK – I’m with the Brand – Urgent HARO queries moving from @skydiver to @helpareporter

When I started HARO, it was a small group of people, and sending out urgent queries on Twitter seemed like a natural outcropping. Made sense. A no-brainer.

With almost 50,000 Twitter followers, reporters LOVE the reach we have, and use these urgent queries often.

The rub, however, is that some people just want HARO urgent queries, and don’t care about the many humorous situations and TSA anal-probes that make up my daily life. Can you believe it? Me neither.

Anyhow… Thom, my COO (and Dopamine blocker) suggested that we work to grow the HARO brand – not take it away from the Peter Shankman brand, but help grow it as an entity by itself. Not that it hasn’t been – but it should be more. And I agree.

So as of this morning, all urgent queries will now go on the Help A Reporter Twitter Feed – and NOT on my Skydiver feed. I encourage you to sign up for the Help a Reporter Feed today, so you have a better chance of continuing to get great press opportunities through HARO.

And I’d also ask you – Don’t unsubscribe from my personal stream. That would hurt my feelings, since we all know my self-worth is based on my Twitter count. Well, it’s not really, but I like to think that the majority of my followers are there because I have worthwhile things to say on the world of social media, content, marketing, PR, advertising, customer service, travel, and hey, life as a whole, as well as the HARO urgent queries. As of now, I have 45,412 followers. I do hope that keeps up.

Thanks for listening!

-Peter Shankman
Founder/CEO – HARO

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25 Responses


  1. Julie Cajigas wrote:


    For the record, I’m keeping @skydiver because I think you’re hot. LOL. I’ll be glad to add your new urgent twitter HARO feed!

  2. Marvin "Coach" Powell wrote:


    Thanks Peter. I’m in everywhere you are! Just watching you do what you do motivates my team and I. Soon, when you takeover the world, we want to say that we had front row seats. I can see now, your name up in lights….”Peter Shankman King of Social Media!” It has a nice ring to it, doesn’t it?

  3. Web Media Daily – Wed. June 24, 2009 | Reinventing Yourself... wrote:


    [...] It’s OK – I’m with the Brand – Urgent HARO queries moving from @skydiver to @helpare… [...]

  4. Nancy White wrote:


    We wouldn’t dream of unfollowing you, Peter – we might miss the next big thing – you will surely discover it before we do, moving, as you do, at the speed of light. Oooh – Shiny! – gotta go!

  5. Jonathan Ezor (@profjonathan on Twitter) wrote:


    Hey, folks, don’t forget to help spread the word via your own Twitter accounts! (Mine’s @ProfJonathan–what’s yours?) {ProfJonathan}

  6. Beth Hawks wrote:


    Its hard to belive that there’s a person who doesn’t want to hear the digs into the TSA and the random good things you see & do.

  7. Sara Thacker wrote:


    I’m keeping your Shankman Twitter because your horrible airplane seating situations, TSA issues, and other funnies inspire my fiction writing. Unfortunately there will be no Peter Shankman in my next book, but know that you inspired me to write.

  8. Diana Scimone wrote:


    I’m shocked, SHOCKED, at the thought of anyone unfollowing @skydiver. After all, now that Clear is history, who knows what great tweets await us from Peter’s travels?

    Let the fun begin.

  9. Jill Bode, PR Chick wrote:


    I’m living vicariously thru @skydiver–> I can’t give up my daily dose of Shankman! (I’ll add @HelpaReporter though!)

  10. Christine Hohlbaum wrote:


    Unfollow @skydiver? Never. Heck, I just got my HARO t-shirt today. Thanks, dude. You rock. Oh, and I did mention you (by name) in the acknowledgements of my new book. It comes out October 27…

  11. Desiree Miller wrote:


    Peter– as long as I’m following YOU, I feel like I’m right there with you on each run (that way I don’t have to actually train in hot-lanta) and every single flight. Plus, your updates are my entertainment! I know, I need a life. Thanks again for helping this reporter out…

  12. Sarah Pick wrote:


    Peter,
    I’m a newbie & excuse my frankness –
    I signed up & was a little overwhelmed by the volume of your posts – I wasn’t expecting quite so many daily, so I unsubscribed -
    I’ll try subscribing again but has anyone ever voiced a suggestion that instead of 10 – 12 personal posts/day, there were fewer?

  13. Nelson Hudes wrote:


    I’ll follow you anywhere and everywhere !!!

  14. Julie Wright wrote:


    I have your @skydiver updates sent to my mobile phone so as not to miss an urgent request. So this change definitely serves my needs, and I appreciate the move. Very smart. Good lookin’ out Thom!

    I will always want to know ‘where in the world Peter Shankman is,’ however, so no chance I’d not follow@skydiver. Keep up the amazing work.

  15. Dawn wrote:


    Long live the king!

    Peter – you and yours are my daily dose of humour, source of giggles and all around kick-in-the-butt-motivator. We’ll be following both accounts diligently!

  16. CindyOlson wrote:


    Thanks to the Dopamine blocker…er….Thom! Great idea to separate the urgent queries from the social stream – which really should Help A Reporter Out! Would be totally bad Karma to unfollow @skydiver, not to mention boring! Another great idea, keep em coming!

  17. sarah lee wrote:


    UN-following you would be … “a day without sunshine!” Keep up the great work, you set the bar so high, I may have to make you a character in MY next book! ;-p

  18. Jane Meade wrote:


    Aye, Aye Captain! It makes perfect sense.

    Do know that your “HelpAReporterOut” Avatar comes up pretty dark in my Twitter Feed. Almost Black. Perhaps you can lighten it up a notch….or reverse the colors.

  19. Nancy Spruiell wrote:


    I would never unfollow you, Peter! You are going to rule the world one day (if you don’t already), and I want to be there when it happens. Hope you will remember us little folks then.

    And lucky me, I was already following @HelpaReporter

  20. Amber wrote:


    I’ll keep following @skydiver because I wouldn’t want to miss a happy hour alert!

    Also, I think you might have made a record on twitter. I was the 997th follower, and there aren’t any tweets yet. Nice work!

  21. Samantha wrote:


    Shiny lights with your name on it… I agree with Marvin,

    “Peter Shankman King of Social Media!” woot woot!

  22. Sherri Bergman wrote:


    Good for Thom for suggesting it and good for you, Peter, for seeing in the wisdom of it. I’m in.

  23. Tina Kicklighter wrote:


    Unfollowing @skydiver is not an option. And, for the record, no one – and I mean no one – can sing Bon Jovi like you.

  24. Jayne wrote:


    Ditto to the “hot”, “follow you anywhere” and “shocked about unfollowing @skydiver.” If they just don’t get it, they need to go away. You’re the best! Thanks for being there!

  25. Jayne wrote:


    PS: Speech in Raleigh rocked!

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