Lessons a Month After Merging my Facebook Personal and Fan Pages

By March 27, 2012Uncategorized

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?

A bit over a month ago, I was contacted by Facebook, asking if I’d like to “merge” my “fan” page (I’m STILL not comfortable calling it that) with my “personal” page on Facebook, and turn my “fans” into “subscribers.” Facebook’s logic there was that I’d only have to post all my content in one place, and could determine which content was “public,” (i.e., subscribers, the world, etc.,) and which I kept only for my “friends.”

I volunteered to give it a shot, even after being told there was no turning back – i.e., my “Fan page” would disappear, and I couldn’t bring it back.

After asking a ton of questions (and to Facebook’s credit, the person who reached out to me answered every single one, no matter how basic or stupid they seemed,) I told Facebook to flip the switch.

Within 24 hours, http://facebook.com/petershankman redirected to my personal page, and my “Fan page” was no more.

A little over a month later, here’s what I’ve learned from that transformation.

Overall, I’m happy with the change. There’s no doubt that it’s easier to update one page vs. two, and it’s most definitely easier to update Facebook via mobile, which, lets be honest, is where a decent amount of content happens. Before the merger, I’d have to email photos to a specific email address and hope they made it – I couldn’t tag or add location until I got back to a laptop. So there’s no doubt that being able to fully utilize the Facebook Droid App for all that it’s made to do (tagging, location, and privacy) is a big bonus.

Positives:

1) Probably the most important, the merger to one page means I’m more likely to post more quality content. I never truly realized the value of the Facebook App on my Droid until my pages were merged. Because there was no support for Fan Pages (yes, you could email to a private address, but nothing like what you can do with the app – tagging, location, etc.) I was more than likely to take a photo and Tweet it out, or save it to post on my fan page if I remembered later or the next day. In other words, if I was away from my laptop when I wanted to share content, those on my “fan page” got the short end of the stick. With the merged page, I have over 50,000 subscribers (formerly fans) in addition to my “friends” who now can see my content in real time, tagged and geo-tagged, as long as I make sure the content is public. As someone whose mantra is “having an audience is a privilege, not a right,” I can’t stress enough the power of this change: Facebook has taken away all the previous barriers that crippled my fan page when I was mobile, and I can truly offer my audience the best content I have, as it happens. At an event and spot a celeb? I can post and tag. At the airport with four hours to kill and want to offer anyone who knows me and happens to be there access to the airline lounge as my guest? Can do it in a heartbeat. The ability to use the mobile apps to share content and choose what level of sharing I want is definitely the best result of the new merged format.

2) Truly “owning” privacy, (to the extent anyone actually can on Facebook,) means I’m more aware of everything I post. Huh? “Of course you’re aware of it, Peter, you’re posting it!” Not quite. Think about it: You post a photo or a joke to your personal page – You can do it without thinking – “It’s my personal page, I can do whatever I want.” Posting to a fan page? Same logic applies in a different format: “My fans are a step removed from my “friends,” I can only post “this type” of content.” It’s an easy rule from both sides, and it’s easy to get into a rut with it. But there’s the problem: We’re lured into thinking in only one of two ways – “personal” or “fan.” That gets boring fast, and prevents you from engaging your audience anywhere near your full potential. Because I have to decide for who I’m posting every time I post on the merged page, I’m more likely to really think about my content. Does this content really matter to my fans? Am I just posting to show off or to hear my own voice? Will this be relevant to people who have never met me personally? All these questions come into play with every post I make, whether a status update, photo, video, or link. And while you might be thinking that it’s a pain in the ass, in fact, it’s the opposite – It makes me ask if what I’m sharing is really worth my audience’s time. And that’s how we should always be thinking about our voice: Putting our audience’s needs before ours.

Negatives:

There’s really only one negative that stands out, and I’ve learned how to compensate for it. When your pages are merged, and you have both “friends” and “subscribers,” only friends can post on your wall. On a fan page, any fan could start a conversation. With subscribers, only confirmed friends can. When I first noticed this, within 12 hours of the changeover, I was mortified – I emailed and asked why, and the answer was an obvious one, to avoid spam posts. I get it, but I was still concerned that I was stifling my audience’s ability to talk to me – to reach out and start a conversation. Over the next week or so, I realized that if you focus on figuring out the best way to communicate with your audience, them not being able to post on your wall isn’t that important. I do hope Facebook changes their logic here and lets subscribers post like they could before as fans. Even if it means you have to scrub spam daily, I think it’s worth it. But until that happens, I’ve learned that as long as I give my subscribers the ability to comment on all my content I make public, then my audience doesn’t feel stifled. I also ask probing questions that people want to answer in the comments – Anything from asking about their evening plans to asking if anyone has great images of their last vacation.

To make up for the lack of wall interaction on the part of subscribers, it does mean I have to post a bit more – But that’s not a bad thing, if you post with your audience in mind. I also believe that Facebook will offer the option for subscribers to post on walls of “merged” pages soon enough – I don’t see a downside to it. They can already do it on fan pages, and Facebook’s spam algorithms are certainly decent enough. So I think that’s just a matter of time.

Is the merge right for every brand out there?

No. The fact is, there are tons of large companies who have several people who manage their online brand, or are too big to be associated with one person. Any large company comes to mind – A car company – Any national or international brand – You get the idea. They need to keep their “fan” pages as they are. They’re a true “Brand.”

I think the problem is that with the advent of Social Media, everyone thinks they’re a “brand.” And in some sense, they are. But in the sense of a “fan page,” Facebook is right in making this change. A “Brand” of a person, a celebrity, or the like, should be “them.” A “fan page” is a misnomer – It should be a page about them – One page, they can adjust to make public the content they want public, and private the content they want private. Much like in real life, if you think about it. And that’s smart. So for every brand? No. For most people/celebrities/public figures who have “fan pages?” Yes. It’s time to convert.

End result:

Am I happy I made the change? Yes. The ability to post all my content to one place and decide on the fly who gets to see it in real time is a lifesaver – and I’ve definitely noticed my interaction and engagement from subscribers is higher now than when they were just fans on the “fan page.” Remember this, too: I’ve always said that it’s only a matter of time until the line between our “personal” and “professional” brand goes away, and it’ll be up to us to choose what gets posted in our world. I think this is another step towards that happening for those who aren’t “corporations,” but rather, who live in that mixture between who they are, and the professional brand they’re trying to cultivate. Facebook’s merger option should help anyone in that space, and as long as we’re smart enough to realize we should be there, this is a benefit, no doubt.

Thoughts? Comments? As always, I want to hear them. Leave them below. And by the way – If you’re not a subscriber to me on Facebook, you can fix that here.

  • blackstar

    great post …i was just wondering if there was a way i could save my fan pages which is accessed via my personal page .I would like to convert my personal page to a bizpage but when this is done i will have no access to my other fanpages which is accessed via my personal facebook page .How do i save my fan pages when my personal facebook page is converted to biz page

  • blackstar

    great post …i was just wondering if there was a way i could save my fan pages which is accessed via my personal page .I would like to convert my personal page to a bizpage but when this is done i will have no access to my other fanpages which is accessed via my personal facebook page .How do i save my fan pages when my personal facebook page is converted to biz page

  • Wondering if anyone else has been FORCED to make this transition? My wife went to her laptop yesterday morning to discover that Facebook had yanked her personal profile overnight and disabled her account. She had several Pages set up for various business type dealings and they are now gone. Luckily, she had a second admin for her group of 2500+ or it would be gone now too, but all the documents she authored for that group are no longer there. Friends list of nearly 4000 is now inaccessible. The ONLY option she was given was to convert to a page. (they have a button to retrieve your data, but you must log in, and her login is disabled). They asked her to prove she was a person, not a business so she uploaded her passport and our marriage license, but we’ve gotten no response in 36 hours. After reading the countless horror stories of people losing thousands of friends in the voluntary conversions, she’s reluctant to push the button, and I can’t blame her. Anyone have any ideas?

  • Wondering if anyone else has been FORCED to make this transition? My wife went to her laptop yesterday morning to discover that Facebook had yanked her personal profile overnight and disabled her account. She had several Pages set up for various business type dealings and they are now gone. Luckily, she had a second admin for her group of 2500+ or it would be gone now too, but all the documents she authored for that group are no longer there. Friends list of nearly 4000 is now inaccessible. The ONLY option she was given was to convert to a page. (they have a button to retrieve your data, but you must log in, and her login is disabled). They asked her to prove she was a person, not a business so she uploaded her passport and our marriage license, but we’ve gotten no response in 36 hours. After reading the countless horror stories of people losing thousands of friends in the voluntary conversions, she’s reluctant to push the button, and I can’t blame her. Anyone have any ideas?

  • You must set up a new profile page. “Like” your previous page and then make yourself an admin for the previous page. You will then have a newsfeed, etc.

  • You must set up a new profile page. “Like” your previous page and then make yourself an admin for the previous page. You will then have a newsfeed, etc.

  • I’ve been waiting for this. Thanks

  • I’ve been waiting for this. Thanks

  • Hunter Haley

    with all respect, Facebook is a private company and the TSA is public. Facebook use is voluntary and the TSA is mandatory to fly. big differences

  • Hunter Haley

    with all respect, Facebook is a private company and the TSA is public. Facebook use is voluntary and the TSA is mandatory to fly. big differences

  • Brian Thor

    I just merged my friends page with my public person page and as a result of it I no longer have the search box above or a newsfeed. When I used Facebook as the public page I could still run searches and had a separate newsfeed to see the other pages my public person page liked. Did anyone else have this?

  • Brian Thor

    I just merged my friends page with my public person page and as a result of it I no longer have the search box above or a newsfeed. When I used Facebook as the public page I could still run searches and had a separate newsfeed to see the other pages my public person page liked. Did anyone else have this?

  • Anybody know if this is a feature for us peons yet? I have a “fan” page with 1500 likes and would love to shut it down, but there’s no real way for me to get those fans over to my personal profile’s subscribers section.

  • Anybody know if this is a feature for us peons yet? I have a “fan” page with 1500 likes and would love to shut it down, but there’s no real way for me to get those fans over to my personal profile’s subscribers section.

  • Anonimo B.

    nOW i HAVE STILL A QUESTION: The company I work with has a fanpage. The fanpage is connected to my
    personal page. I don’t want this anymore 🙁 I need the fanpage to be on
    it’s own as a business page or other kind of page, in any case not
    connected to my page anymore. Is this possible ?

  • Anonimo B.

    nOW i HAVE STILL A QUESTION: The company I work with has a fanpage. The fanpage is connected to my
    personal page. I don’t want this anymore 🙁 I need the fanpage to be on
    it’s own as a business page or other kind of page, in any case not
    connected to my page anymore. Is this possible ?

  • Killz

    I merged my personal with my artist page but have found that whilst it is better for what i want to do, people who have liked my page can’t tag me in posts? I have tried searching for a change in the settings but there doesn’t appear to be an option to decide, can anyone help with this as I have another artist page which you can tag?

  • Killz

    I merged my personal with my artist page but have found that whilst it is better for what i want to do, people who have liked my page can’t tag me in posts? I have tried searching for a change in the settings but there doesn’t appear to be an option to decide, can anyone help with this as I have another artist page which you can tag?

  • Killz

    I merged my personal with my artist page but have found that whilst it is better for what i want to do, people who have liked my page can’t tag me in posts? I have tried searching for a change in the settings but there doesn’t appear to be an option to decide, can anyone help with this as I have another artist page which you can tag?

  • Killz

    I merged my personal with my artist page but have found that whilst it is better for what i want to do, people who have liked my page can’t tag me in posts? I have tried searching for a change in the settings but there doesn’t appear to be an option to decide, can anyone help with this as I have another artist page which you can tag?

  • no unsustainable palm oil

    Hi peter, how did you get a real person at Facebook to answer your questions? I changed my Facebook page name & the web URL now has a typo in the name I need corrected, but can’t do since it’s been Changed once. I desperately need admin support from them to fix the error yet can’t get through to a person. Any Tips?

  • Julie Kat

    I have a personal FB and a page if I merge them can everyone see every post & do I lose all my previous posts and pictures from one of the pages. I really want to merge them but some things aren’t meant for everybody.

  • Pingback: What I've Learned from 100,000 Facebook Subscribers - Peter Shankman()

Top