Massive Client Hit
Killer hit this morning in the NY Times for Disaboom, a relatively new client. The nicest part is that it took about a month – the client understood this, and got that solid PR is not an overnight process. If you find yourself lucky enough to work with clients who understand timing, like mine do, hang on to them. They rock.
November 1st, 2007 at 8:59 pm
Wow. I saw that. Didn’t realize they were your client though. Congrats on the hit!
March 26th, 2008 at 11:57 am
We just got a small but highly effective item in the WSJ for a client that was nurtured for more than two months. Yes, its great when clients understand that its not just a matter of calling a reporter once and the story appears. Few do.