Michelin to offer Formula One refunds

According to Ad Age, Michelin Tires is going to offer refunds to all the fans affected by the lack of racing due to fears about the tires.

Thoughts on this? I think it’s smart - It’ll generate some goodwill, but the real test will be to see who comes back next year.

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Posted on June 30th, 2005 8:57 am with
Filed under Crisis Management
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