My Prediction
Here is my prediction for the day.
The second half of 2007 is when we will witness the death of the first "big" newspaper from the convergence of blogs, podcasts, and the like.
by this, I mean we will see the shuttering of a "major" player - think the Times, the Journal, something like that, and in its place will rise up the digital-only version. Be it "digital paper," (which will probably be cheaper than regular paper) or web/cast based, the newspaper will die as we know it, and others will follow.
My prediction for the day.
Thoughts?
6 Responses to “My Prediction”
Peter Predicts a Big Dead Tree will Fall
On his new blog PR pro Peter Shankman is predicting that in the second half of 2007 we will witness the death of the first
I think 2007 is far too optimistic — but if you are right, please, dear God, let the first newspaper to die be the New York Post or Washington Times…
I seriously can’t see that happening - think 2017 (okay maybe that’s a little excessive :D).
In my opinion a smaller publication will be the first to make the jump. In Ireland the Sunday Tribune has been hemorrhaging money (about €90,000 a week http://www.examiner.ie/pport/w.....s5FWAE.asp) and has put some of the blame on marketing ploys like cd giveaways. I think that a paper in the same position as the Sunday Tribune will be the first to take the leap in order to reduce costs and differentiate themselves from the competition.
They said that about books — never happened. Won’t happen to newspapers (in general) either as long as a substantial portion of the population is educated, literate, and not part of the short attention span group. Folks like us will never be satisfied with a complete substitution of pixels for paper.
Blogger predicts a major US newspaper to die in 2007
Peter Shankman predicts the “death” of a major US newspaper in 2007 and that a “digital-only” version will replace it in his blog - PR. Differently. Shankman runs a PR firm, The Geek Factory. Whether he is right or not…
The Growth of Grassroots and the Need to Changedid
Last month, Steve Rubel and Pete Shankman both pontificated that a major newspaper would fold.