New Pepsi… Heard it here first

PETER SHANKMAN

POSTED ON October 27th, 2008

130 COMMENTS

A messenger arrives at my apartment this morning with 5 6 empty cans of Pepsi, each one representing a different Pepsi logo, starting in 1890.

OK.

Twenty minutes later, he’s back, with a second delivery, 5 6 more empty cans of Pepsi, logos continuing up to present day.

OK.

Finally, he shows back up again. (By this time, Karma and NASA aren’t even reacting to the doorbell anymore.) This time, he’s got ~~five~~ six cans of Pepsi, (full) with the new look of Pepsi, and a letter explaining that Pepsi is reaching out to me and handful of other “digital and social influencers” regarding a “multiyear, company-wide transformation.”

It also tells me that I’m one of 25 people to see Pepsi’s new look first. I think that’s kinda cool.

They also invited me to a Friendfeed room – which is interesting – a cool way to see how Pepsi is utilizing social media – http://friendfeed.com/rooms/pepsicooler

So, without further ado, here’s Pepsi’s new look. The hand is Meagan’s, and didn’t come with the Pepsi.

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http://www.southernist.com anne

that can is horrendous! they’re lucky their product is addictive as crack to me.
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http://www.smile-therapy.com T.A Smith

Hate to jumop in on obama. Thatsa ALL it looks like.

Why piss off 50% of the people?

Too risky of an emblem for me.
http://www.smile-therapy.com T.A Smith

While I’m thinking of it ……….

If they have an American flag anywhere on their can, I hope they dont get rid of it, like BHO did on his plane?

What’s with that move?
Kasaar

Hey, didn’t I see that can in Back To The Future Part II? :)
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DanS

Who really cares. It’s a Pepsi can. It is the taste that counts.
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http://www.203KLoan.net Jonathan Blackwell

Looks good, but still tastes like crap
http://philipjohn.co.uk Philip John

How very Obama! Not sure whether I love or loathe how everything seems to be going ‘retro’ lately…
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http://www.myspace.com/longhairfellow Curtis Condell

This look is not new at all. It reminds me of Burger Chef from the very early 70′s (when it was owned by General Mills), both with the font and logo. It’s a step backwards, beyond generic, and not “retro”. If they really wanted to do something right, dump the corn syrup and go back to cane sugar!
Lynn

Wow I Am a Huge Huge Addicted Pepsi Drinker,I think Im addicted Lol To the taste if the Logo was clear,And Pepsi still Taste the same(But no more caffiene please lol)Id still drink it,I dont care About if it is Or looks Like Obama’s Logo But If it gave him Support I give Him 100% My Vote,But To Also Help Bring The 12 Packs Pepsis Down to all the time 2 12 pks 5.99 Thats my thoughts on this Subject~
http://suzanneurbandesigns.typepad.com/aha/ Suzanne Urban

A little Pepsi trivia, I believe one of the Pepsi logos was designed by the father of actress Mariette Hartley.
http://aol mike mulligan

I like the old,old logo YEP the bottle cap w/pepsi red/whi/blu color from the 1960′s
Tina Rattler

I like the old logo as this is just too much like what I saw all throughout the campaign. With his start thus far being less than stupendous, I would say the same for this logo!
http://blog.163.com/lesonlamp Leson

Smile logo is good ! But I like the old ! I think the old logo, nice !
http://www.nikdaum.com/news Nik Daum

That new logo is horrible. Every time I see it, a piece of my heart dies.

More thoughts here:

http://www.nikdaum.com/news/20.....sucks.html
http://www.titanmediamarketing.com/ Titan Media Marketing

I would have to say I love the old logo best. I think that is great that you have had the opportunity to one of 25 chosen for this. Congrats
http://www.beautifulsheetmusic.com piano tutorial

Old logo is way better!
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