New Pepsi… Heard it here first
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A messenger arrives at my apartment this morning with 5 6 empty cans of Pepsi, each one representing a different Pepsi logo, starting in 1890.
OK.
Twenty minutes later, he’s back, with a second delivery, 5 6 more empty cans of Pepsi, logos continuing up to present day.
OK.
Finally, he shows back up again. (By this time, Karma and NASA aren’t even reacting to the doorbell anymore.) This time, he’s got five six cans of Pepsi, (full) with the new look of Pepsi, and a letter explaining that Pepsi is reaching out to me and handful of other “digital and social influencers” regarding a “multiyear, company-wide transformation.”
It also tells me that I’m one of 25 people to see Pepsi’s new look first. I think that’s kinda cool.
They also invited me to a Friendfeed room - which is interesting - a cool way to see how Pepsi is utilizing social media - http://friendfeed.com/rooms/pepsicooler
So, without further ado, here’s Pepsi’s new look. The hand is Meagan’s, and didn’t come with the Pepsi.
October 27th, 2008 at 7:53 am
I LOVE it.
October 27th, 2008 at 7:55 am
without sounding corny, the choice of the new generation is — well, new-generation heavy. simpler logo, lower-case font, easy to read and identify… i like it.
October 27th, 2008 at 7:55 am
Zzzzzzzzzzzzzzzzzzzzzz. Looks like a generic. Or a retro. Something that would very likely be eclipsed by a Coke can/logo.
October 27th, 2008 at 7:56 am
How long until they switch back to the classic look? A year? Five?
October 27th, 2008 at 7:56 am
Pepsi appears to be for Obama.
October 27th, 2008 at 7:57 am
Very cool design. I like simple. Most intriguing to me is the PR strategy they are using to engage their community. I LOVE that. Thanks, Peter.
October 27th, 2008 at 7:58 am
Change is good but I miss the old logo.
October 27th, 2008 at 7:58 am
Sorry, I saw it first on Seth Godin’s blog a few days ago!
http://sethgodin.typepad.com/s.....-is-n.html
October 27th, 2008 at 7:58 am
Kinda ugly. Looks like a can of grocery store generic cola. I don’t drink caffeinated beverages anymore, though, so I might be biased.
October 27th, 2008 at 7:58 am
Looks like the Obama logo. What if it’s a prank?
October 27th, 2008 at 7:58 am
Was just tweeting about this (http://twitter.com/SamKnoll) amazing when you consider that the new logo is the result of 5 months of work and over 1 million (estimated) dollars.
Interesting post on it in AdAge: http://adage.com/article?article_id=132016
Kudos on being made a part of their roll out.
Onward & Upward!
Sam Knoll
October 27th, 2008 at 7:59 am
looks similar to the Obama Logo. Good or bad that is the first thing i saw.
October 27th, 2008 at 7:59 am
I dunno… It looks like the Obama campaign circle. Coincidence?
October 27th, 2008 at 8:01 am
Looks frighteningly like the corp logos in the JJ Abrams shows/movies - Lost, Cloverfield, etc.
Let Meagan know she’s has a lovely thumbnail.
October 27th, 2008 at 8:02 am
Maybe it’s me, but I see a video game character with wrap-around shades in their new logo…similar to a colorized version of the guy in Sift Heads http://www.siftheads.net/.
October 27th, 2008 at 8:03 am
Wow! It DOES look like the Obama logo. That’s the first thing my husband thought as well.
I like it, though.
October 27th, 2008 at 8:04 am
I like it, especially the font!
October 27th, 2008 at 8:04 am
I like it…especially the strategy. Certainly got your attention! Thanks for the link Peter.
October 27th, 2008 at 8:04 am
Y’all aren’t kidding about that new logo, definitely more new generation and very cool that you are a part of it. Pepsi for Obama….apparently
October 27th, 2008 at 8:05 am
I like it fine. Not exciting, IMHO. But I’m still an avid Diet Pepsi drinker and it’s about taste.
October 27th, 2008 at 8:07 am
Was being discussed on Brand New (http://tinyurl.com/5u66u8) last week - a little too swoosh-o-licious for me.
October 27th, 2008 at 8:08 am
Pepsi’s New Look - Love it or Hate it?…
It’s time for change. No, I’m not talking about the presidential election here. I’m talking Pepsi’s brand new look. Love it or hate it, Pepsi is changing its logo. And, the branding experts are loving it. Even Peter Shankman - a favorite marketer o…
October 27th, 2008 at 8:09 am
Love that sleek shade of blue on the can; I’m sure it will look quite nice on crowded grocery store shelves. I agree with others that my first impression was Obama - wonder if that says more about Pepsi or the success of Obama’s campaign?
Too bad the swill inside is still the same, but kudos to Pepsi for creative PR on this one.
October 27th, 2008 at 8:18 am
Sorry but saw it here first …
http://www.underconsideration......ottles.php
October 27th, 2008 at 8:20 am
I’m sorry, not only does the circular element look like the Obama logo, but the word Pepsi looks generic. Actually, on closer inspection it looks like they used a curvy line in the e, but it’s way too subtle. Either they are trying to ride on the “change you can believe in” bandwagon, or this is the can of Pepsi that will be distributed to Obama supporters at his election night victory party. Or both.
October 27th, 2008 at 8:20 am
I’m a traditionalists - so did not see a need to change the logo per se, but like the overall simplicity of the design and can. So I would say yes, I like it.
October 27th, 2008 at 8:24 am
Reminded me of the Grateful Dead. Not a bad revamp, but I like the classic look.
October 27th, 2008 at 8:34 am
looks like a 1990s high tech food supplement - something you would have seen in GNC 10 years ago - how does that logo convey the pepsi message?
October 27th, 2008 at 8:36 am
on second thought, i can’t even tell you how much i hate it - bad logo. sit. stay.
October 27th, 2008 at 8:37 am
HA! Loved prklypr’s take on this. It totally looks like the Obama logo!
I’m not a huge fan of change, which could be the issue here, but I think it’s too understated, and too retro, and just a bit too bland.
But what a great way to get your attention!
October 27th, 2008 at 8:56 am
Interesting. Loving the clever outreach with the cans and the friend feed, but not sure how I feel about the new logo…yet.
October 27th, 2008 at 9:10 am
I actually thought it was a spoof on the Obama campaign’s logo. One question: have they “changed” the flavor of Pepsi?
I do like the logo and the lowercase font.
October 27th, 2008 at 9:24 am
First thing I thought of when I saw it was Obama.
October 27th, 2008 at 9:39 am
Different, retro can, same crappy taste. No big deal.
October 27th, 2008 at 9:39 am
It’s a very fashion forward look - clean, minimalist - I like it!
October 27th, 2008 at 9:41 am
I’m still trying to digest that Pepsi makes a Yogurt flavor in Japan… http://tinyurl.com/6xrbyx
October 27th, 2008 at 9:43 am
Love the media outreach, now I’ll be interested to see Obama outreach.
October 27th, 2008 at 9:43 am
I don’t know what was wrong with the “old” logo. All this carrying on about logos is tiresome. I wish they would keep the same one for a hundred years. When everybody keeps changing their logos, it makes things more challenging for shoppers. Keep the same logo, and we keep grabbing the product. Change it every other year, and we are forced to roam around the store looking for what we want. We might find something besides Pepsi!
October 27th, 2008 at 9:46 am
It looks like someone’s trying to imitate Pepsi…. I like the clean look, but overall I don’t think it reflects the new generation.
October 27th, 2008 at 9:47 am
Pepsi’s logo was always red white and blue……doubt it’s a political statement.
I think it’s very trendy….not sure if that’s good or bad.
October 27th, 2008 at 9:48 am
I agree with the spoof off the Obama logo. I like that it is simple and you cannot mistake it with another brand.
October 27th, 2008 at 9:48 am
Somehow Chris Brogan http://www.chrisbrogan.com/pep.....in-analog/ received 6 full cans (the delivery guy must have taste tested one of yours!)
New Pepsi logo excites me, but mostly I want to see how my cans of Diet Pepsi will be reworked. I have a small display of Diet Pepsi cans here on my desk.
October 27th, 2008 at 9:51 am
The white part looks like a feather…
Also, it reminds me of an old airline logo - but I can’t remember exactly which one. Any ideas where to look for old/classic logos? Or anyone else see/remember the airline logo?
Font seems to be a winner! Just hope they don’t *change* the flavor!
October 27th, 2008 at 9:53 am
It’s disgustingly similar to the Socialist’s logo. Hope they can live with pissing off half of the country.
If it weren’t for the Socialists logo, I’d say I like it a lot.
October 27th, 2008 at 10:03 am
You know where we can find a list of the other 24 social influencers?
October 27th, 2008 at 10:04 am
I first thought of the Obama logo, then just thought this looks very sterile and corporate.
October 27th, 2008 at 10:05 am
I like it. It would be cool if they could actually keep it a clean design without all the FDA-required text & other info. What will the diet and other varieties look like?
October 27th, 2008 at 10:08 am
It’s an expensive waste of money, designed to appeal to the corporate management. The new logo won’t sell a single extra can of Pepsi. “Wow, I must buy that can with the great new logo on it!”. Yeah, right …
October 27th, 2008 at 10:11 am
finally! a can of soda we can believe in!
October 27th, 2008 at 10:16 am
I like it I guess, but to be honest, I don’t think I’d even notice it was different unless you told me so. (Plus I’m a Coke drinker, not pepsi)
October 27th, 2008 at 10:19 am
Looks swell, but for me it won’t represent Change I Can Believe In until they make a change from within, from HFCS to cane sugar.
October 27th, 2008 at 10:20 am
As many have stated above it looks boring, retro, political and like they are trying too hard to make a change. There is a reason Nike has never altered their swoosh, or Apple, even after recreating themselves to reach beyond the graphic artist/musician clientele, still uses the same logo. Branding is everything.
October 27th, 2008 at 10:21 am
Reminds me of Obama’s logo as well. I do like the font. If the taste has changed, I’d be willing to give it a try. Otherwise, I’m still in Coke’s camp.
October 27th, 2008 at 10:25 am
I watched the video and thought “oh, god, not another image reinvention.” sigh. not innovative enough. maybe it’s time for soda to retire.
October 27th, 2008 at 10:29 am
I really like it. But I’d still prefer Pepsi over Coke no matter what it came in.
October 27th, 2008 at 10:29 am
I totally agree that it reminds me of the Obama logo. While the design is very simple and retro, I’m wondering how long they could keep a can looking like that without making use of the dead space. I’d like to see the design for “Caffeine-free diet pepsi” before I make up my mind.
October 27th, 2008 at 10:30 am
I’m from Atlanta - where drinking Pepsi is a misdemeanor and serving Pepsi is a felony.
Kidding aside, I’ve never liked Pepsi or any of it’s spin-offs. Too heavy, cloying, sweet. Now they have a logo that looks like Obama’s.
Jeesh - I’m heading out to get a 12-pack of Diet Coke.
October 27th, 2008 at 10:32 am
Obama. That is what I think. Which is not always a good thing, despite your political leanings.
October 27th, 2008 at 10:38 am
It worked, didn’t it? Very clever (if a little invasive) way to get your attention (and ours).
October 27th, 2008 at 10:43 am
It looks like they tried to hard to be simple and new - It doesn’t have a natural feel to me. Thumbs down.
October 27th, 2008 at 10:46 am
I used to work for Coca Cola (long ago) so I find this pretty funny. Especially how much they paid for it. I would have done it for half that price
I would have loved to have been a fly on the wall when the agency presented their justification of this concept to the Pepsi folks! The new look is attractive in a retro kind of way but I think it’s wrong for them. When you’ve got one of the strongest brands on the planet, why deconstruct the look of your flagship product? To see a history of the Pepsi branding, check out http://www.logoorange.com/logodesign-P.php
Aside from my disagreement with the marketing philosophy behind this major change, the proportion of the symbol to the name is out of wack. They’re taking a name that’s priceless and minimizing it.
The roll out method is clever, though.
October 27th, 2008 at 11:02 am
Looks really nice, but I still think Pepsi tastes like ass.
October 27th, 2008 at 11:14 am
What’s the point. You either like it or not. The can ain’t changing that.
October 27th, 2008 at 11:16 am
Seriously, Pepsi is rolling out a logo that is not original at all since it looks like the Obama campaign symbol–not a good thing. Naturally they will take away a large margin of drinkers if they are McCain supporters.
October 27th, 2008 at 11:24 am
It’ll be a great one, if Obama wins, otherwise look like a loser.
Isn’t that logo the same one for Obama I saw painted on a Prius yesterday?
October 27th, 2008 at 11:26 am
What a cool way for Pepsi to spread the word about its new brand. +1 to them for being creative with new media and influencers.
Now the new logo and look…that’s another story I suppose.
October 27th, 2008 at 11:32 am
Looks like Korean Air!
October 27th, 2008 at 11:35 am
It’s a sleek design and SEEMS like a great strategy (because it’s getting viral attention), but as a consumer, it doesn’t make me want to buy it or drink it. It’s also unlikely to stick out in the crowded soft drink aisle of a supermarket, so it probably won’t attract too many new Pepsi consumers and it might even confuse current Pepsi drinkers who will be looking for it who won’t know about the redesign. Of course, the shade of blue sort of reminds me of energy drinks, such as Red Bull, so if Pepsi’s strategy is to attract energy drink users, it might work.
October 27th, 2008 at 11:39 am
Off to Coke now…when my soft drink gets political, I’m outta here.
October 27th, 2008 at 11:54 am
I agree, Pepsi for Obama. Hmmmmm. I still like Coke better. I hope that doesn’t mean I am a closeted Republican.
October 27th, 2008 at 12:08 pm
Ahhh. My LAST addiction. Pepsi. I want to see it in person. Pepsi? Pepsi?? Hellooooo
Just send some new full cans to:
Joel Libava
c/o Franchise Selection Specialists inc.
29125 Chagrin Blvd. Suite 200
Cleveland, ohio
44122
Thanx!
October 27th, 2008 at 12:11 pm
That can looks so… clickable.
October 27th, 2008 at 12:24 pm
My first impression: “Looks like a generic brand.”
Second impression: “GObama!”
I really don’t like the squiggly “e” either. Oh well. I’m not a Pepsi drinker!
October 27th, 2008 at 12:25 pm
First think I thought of when I saw it was less is more….I like it. Plain and simple.
October 27th, 2008 at 12:36 pm
Love it–crisp and clean.
October 27th, 2008 at 12:58 pm
Janine, I don’t know about Nike, but Apple has definitely updated their logo: http://www.gotomedia.com/gotor.....brand.html
Keeping the exact outline while changing the color and 3D effects is excellent branding, but they *have* changed.
October 27th, 2008 at 1:26 pm
I know I have Obama on the brain having worked the phones at his Palo Alto, CA headquarters this weekend but youdon’t have to have too much imagination to see the resemblance between the Pepsi logo and the Obama logo.
October 27th, 2008 at 1:30 pm
Actually, I heard about it here first. And tumblr’d it myself.
October 27th, 2008 at 1:34 pm
Pointless and stupid. If they are going to re-brand, then re-brand! Doing a derivative, asymmetric, hard to reproduce version of a logo they’ve used for decades, and then a “cool” font that already looks ‘five minutes ago’ is pointless. In the 21st Century, their brand needs to be about more than an ‘updated’ look that just looks like their old look in a funhouse mirror. They need to convey what they are about. Changing COMPLETELY would send a clearer message. This looks like a compromise, and will be seen in hindsight as a disaster.
October 27th, 2008 at 1:35 pm
The new Pepsi logo is round & red-white + blue - Obama’s logo is too, as are several of the older Pepsi logos - so are dozen’s of other logos. I don’t think Obama when I see this new look (although that certainly would be cool). this new can seems clean and modern but it doesn’t reach out and “grab me” (maybe if the hand actually did come with it).
However, what I did find interesting was this http://tinyurl.com/5aerc9
October 27th, 2008 at 1:46 pm
And I wouldn’t worry about the Obama comparison. Pepsi will 3 years to make it THEIR logo before Obama 2012 gets started. Then it will be up to Obama’s campaign to reinvent their “pepsi-like” logo (less they offend the Coke drinking voters)
October 27th, 2008 at 2:01 pm
I shared my observations about the new look with my son. And here’s what he said. http://ping.fm/TcJxn
October 27th, 2008 at 2:12 pm
Having been through one redesign and one ground up design, I can appreciate their struggle. But this logo is a loser. They don’t need to change the one they’ve got and they’ll fugure that out about two years and a 100 million bucks too late.
October 27th, 2008 at 3:05 pm
For all the money Pepsi Co has they couldn’t come up with something better…..The Pepsi logo has been Obama-ish way before Obama was Obama and had an Obama icon….But really Pepsi…THIS….come on you have way more smarter people working for you, don’t you?
October 27th, 2008 at 3:43 pm
[...] it here first” on http://friendfeed.com/rooms/pepsicooler being the quote from Peter Shankman (here) in the [...]
October 27th, 2008 at 4:14 pm
Following up on my earlier comments (#61). I showed it to my 17-year-old son and he really loved it. Well, I think it’s an unfortunate mistake, but then I’m not the target audience.
October 27th, 2008 at 5:15 pm
According to a Pepsi VP, apparently the brief was to “make the logo more dynamic and more alive.” I’m not sure about everyone else, but this logo looks less dymanic and less alive than before. In fact, I think it looks sterile.
Off brief. Way off brief Pepsi.
October 27th, 2008 at 6:06 pm
It’s looks a little like something one of my students did a few weeks ago with an assignment I gave to recreate a product label of packaging! Very modern!
October 27th, 2008 at 7:42 pm
This is fun. This is the future of PR. If we’re (the PR industry) not doing this, we’ll all be dinosaurs in five years. This campaign fully integrates public relations, social media and branding. Our voice is just as important as our clients’ because we’re tied closer to results than ever before — and more exposed (transparent). This is an exciting time in our business, in our careers. This is a time when we make textbook history. [Can we still say that? Maybe I should say "Wikipedia" history?]
October 28th, 2008 at 4:17 am
[...] Peter Shankman - New Pepsi… Heard it Here First [...]
October 28th, 2008 at 11:26 am
All you east coasters beat me to being able to blog “you heard it here first” although I did get a sneak peek at the new can too. Oh and in my photo you can see my hand too… I don’t have an assistant
October 28th, 2008 at 12:17 pm
I dig the font. Is the taste changing too? Like New Coke? This is just a rebranding correct?
October 28th, 2008 at 12:31 pm
Been a pepsi drinker for over 40 years…love the logo
October 28th, 2008 at 1:05 pm
[...] soft launch was getting 25 “influential” online social media personalities involved. Here is what they did according to Peter Shankman, who was one of the personalities they sent the new Pepsi can [...]
October 28th, 2008 at 1:30 pm
[...] Peter Shankman was treated to an elaborate series of courier deliveries that culminated in a sample of the new can: the same royal blue hue, but clean-looking, polished to a metallic sheen, and sporting the sort of [...]
October 28th, 2008 at 1:32 pm
[...] Peter Shankman was treated to an elaborate series of courier deliveries that culminated in a sample of the new can: the same royal blue hue, but clean-looking, polished to a metallic sheen, and sporting the sort of [...]
October 29th, 2008 at 5:45 am
[...] más de un millón de dólares por los nuevos diseños. La nueva lata de Pepsi, mostrada en el blog de Peter Shankman. [...]
October 29th, 2008 at 10:37 am
[...] más de un millón de dólares por los nuevos diseños. La nueva lata de Pepsi, mostrada en el blog de Peter Shankman. Foto: [...]
October 30th, 2008 at 4:36 am
Changing the can will not change the taste.All it will be is the same old stuff in a new can.Wise up!Change the taste to go along with the new can.
October 30th, 2008 at 10:28 am
As a part of Generation Y, it just looks like they’re trying a little too hard. Too “contemporary” for being a soda pop. Also, the actual placement of the brand name is a little awkward.
“A” for effort.
October 30th, 2008 at 2:44 pm
[...] all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]
October 30th, 2008 at 7:01 pm
that can is horrendous! they’re lucky their product is addictive as crack to me.
October 30th, 2008 at 9:29 pm
[...] Peter Shankman, well-known blogger and social media guru who I’ve blogged about before, revealed on his blogthat he was recently included in Pepsi’s marketing efforts to unveil their redesign. Shankman [...]
October 31st, 2008 at 5:24 pm
[...] all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]
October 31st, 2008 at 5:24 pm
[...] all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]
November 1st, 2008 at 9:03 pm
[...] waggled righteous eyebrows at the audacity of moderating comments (please). Want to be outraged? Why did Pepsi mail empty cans to bloggers? I know it’s all about the logos, but what, are we supposed to drink an empty can of Pepsi to [...]
November 2nd, 2008 at 9:46 am
Hate to jumop in on obama. Thatsa ALL it looks like.
Why piss off 50% of the people?
Too risky of an emblem for me.
November 2nd, 2008 at 9:49 am
While I’m thinking of it ……….
If they have an American flag anywhere on their can, I hope they dont get rid of it, like BHO did on his plane?
What’s with that move?
November 3rd, 2008 at 9:11 am
Hey, didn’t I see that can in Back To The Future Part II?
November 3rd, 2008 at 2:26 pm
[...] all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]
November 3rd, 2008 at 10:02 pm
[...] of soda with its new logo and other materials to 25 blog and digital media influentials including Peter Shankman and Chris Brogan. Here’s a brand that demonstrates “getting it,” and a [...]
November 4th, 2008 at 3:05 am
[...] you may have seen on other blogs, Pepsi is reaching out to the blogosphere and digital influencers to begin a [...]
November 5th, 2008 at 2:56 am
Who really cares. It’s a Pepsi can. It is the taste that counts.
November 5th, 2008 at 7:08 am
[...] room and provide feedback. Check out the reactions from a few of these influencers such as Peter Shankman and Chris [...]
November 5th, 2008 at 3:31 pm
[...] Pepsi sent these 25 influencers a set of Pepsi cans detailing the logo history of the brand, then sent along a set of the new cans and an invitation to join their FriendFeed room to comment, respond and talk about the new brand. See Peter Shankman’s post here. [...]
November 7th, 2008 at 2:52 pm
Looks good, but still tastes like crap
November 9th, 2008 at 10:55 am
How very Obama! Not sure whether I love or loathe how everything seems to be going ‘retro’ lately…
November 10th, 2008 at 11:05 pm
[...] Since then, I’ve had the quantity to feature recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and statement from folks like Beth Harte. My [...]
November 11th, 2008 at 1:27 pm
[...] all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]
December 18th, 2008 at 11:41 am
[...] now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about [...]
December 19th, 2008 at 4:45 pm
This look is not new at all. It reminds me of Burger Chef from the very early 70’s (when it was owned by General Mills), both with the font and logo. It’s a step backwards, beyond generic, and not “retro”. If they really wanted to do something right, dump the corn syrup and go back to cane sugar!
December 23rd, 2008 at 7:22 pm
Wow I Am a Huge Huge Addicted Pepsi Drinker,I think Im addicted Lol To the taste if the Logo was clear,And Pepsi still Taste the same(But no more caffiene please lol)Id still drink it,I dont care About if it is Or looks Like Obama’s Logo But If it gave him Support I give Him 100% My Vote,But To Also Help Bring The 12 Packs Pepsis Down to all the time 2 12 pks 5.99 Thats my thoughts on this Subject~
December 30th, 2008 at 3:13 pm
A little Pepsi trivia, I believe one of the Pepsi logos was designed by the father of actress Mariette Hartley.
January 3rd, 2009 at 10:34 pm
I like the old,old logo YEP the bottle cap w/pepsi red/whi/blu color from the 1960’s
February 1st, 2009 at 11:59 am
I like the old logo as this is just too much like what I saw all throughout the campaign. With his start thus far being less than stupendous, I would say the same for this logo!
March 16th, 2009 at 7:36 am
Smile logo is good ! But I like the old ! I think the old logo, nice !
March 30th, 2009 at 9:01 pm
That new logo is horrible. Every time I see it, a piece of my heart dies.
More thoughts here:
http://www.nikdaum.com/news/20.....sucks.html