New PR Tool: Google Trends

PETER SHANKMAN

0 COMMENTS

Cool new tool alert… Google Trends

Let’s you enter a search term and compare amount of searches vs. a baseline.

For instance – I enter "Navy SEAL" and this comes back:

The letters then correspond to this:

	Army vets, former Navy SEAL among civilians killed, mutilated in Iraq The Desert Sun – Apr 2 2004
	Navy Seal: CIA Roughed Up Iraqi Prisoner phillyBurbs.com – Nov 1 2004
	Navy SEAL lieutenant to face hearing in Iraqi prisoner abuse case San Diego Union Tribune – Nov 19 2004
	Navy SEAL Says Fellow SEALs, CIA Agents Abused Iraqi Prisoners Capitol Hill Blue – Jan 11 2005
	Navy SEAL Acquitted of Abusing Iraqi phillyBurbs.com – May 28 2005
	Rescuers Recover Missing Navy SEAL In Afghanistan Hawaii Channel.com – Jul 11 2005 Very cool stuff, indeed. You can determine what spikes for what based on searches (i.e., "Britney" spikes when pregnancy broke," "scientology" spiked when Katie and Tom got weird. Cool concept for publicists – We can use it to help ourselves figure out when to pitch what. Every little bit helps.

BOOK
PETER TO SPEAK

Want to hire me for your conference or event? I've spoken at events ranging from 10 to 2,500 people. Let's chat!

LET'S CHAT!

Want to stay up-to-date? Enter your email below to sign up for my newsletter. It is safe and you'll never get spammed.

Customer Service: New Rules for a Social Media World by Peter Shankman

TWITTER

"My only shot at ever being in a gang fight and all I get is one stitch? Chris is gonna think I'm a total failure!" #namethemovie