1) STOP READING BLOG POSTS LIKE THIS, AND GO OUT AND FREAKING TRY SOMETHING NEW!
Every once in a while, I find a company that nails the process of sending out emails. Here's one.
A Still Needed Primer on Tweeting During a Crisis, Whether You’re a Brand, a Celeb, or just a Human Being
I used to tell people to that to succeed, they just need to be one level above crap. After an experience getting my daughter a passport, I've revisited my thoughts on that.
What I say: "if you don't cry when we leave the playground, we'll come back soon."
What daughter hears: "We're leaving the playground. Cry."