Pentagon hires ABC Talking Head for PR Value
What do we think of this?
The Pentagon will announce this week that Geoff Morrell, previously a White House correspondent for ABC News, has been hired as the Defense Department’s on-camera briefer, a senior administration official told The Politico.
First glance: Good move on the Pentagon’s part, he’ll be a hell of a lot better on camera than any given General. Other thoughts? Someone at the Pentagon understands the value of good PR.
Other thoughts?
One Response to “Pentagon hires ABC Talking Head for PR Value”
I think politicians understand the value of PR better than anyone else. They are some of the best spin doctors in the world. In fact, a great undergrad course in PR could be all about PR in politics. I wonder if any schools already have a class like that?