PETER SHANKMAN

SAW Movie: Blood for Blood Campaign

Very smart move on the part of the American Red Cross – Doing a blood drive at the start of one of the bloodiest movies of the year – Saw IV.

Smart. Introduces a whole new generation to giving blood. Well done.

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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