PETER SHANKMAN
| POSTED ON April 26th, 2011 | 81 COMMENTS | + ADD YOUR COMMENT |
When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. Instead, I scan the badges already spread out, and grab someone else’s – usually someone who runs a small business. I’ve been Jon Michelson, Tyrese McHale, and my personal favorite, Gordon Brown (not that one), all of whom own small businesses, and all of whom are looking for the magic bullet that will convince them that social media actually works for them – will actually make them money, will actually help them sell product, and isn’t the next BS thing they hear about every day on the radio, on TV, and through friends who haven’t a clue.
The fun part about grabbing someone else’s ID (other than the fact that I can ask them what they think of the keynote they’re about to hear and they don’t realize that they’re talking to him) is that I get to hear unfiltered information about what scares these people – what these small business owners think about social media – and more often than not, why they believe social media to be complete bullshit, and not worth their time.
Why is that important ? It’s important because I can tailor my speech to those specific people who don’t believe that they’re going to get anything out of what I’m saying. The ones who’ve gone to countless speeches like these in the past – Those radio-sponsored “business breakfasts” where they listen to some full-of-it “social media guru” talk about the coolness of social media and how it can save them.
I’ve said it before, but I’ll say it again. NO CEO THINKS THAT “COOL” TRUMPS “REVENUE,” AND YOU SHOULDN’T EITHER. The speakers who get on stage and tell you how “cool” social media is and how is good for only “your brand” are full of it. Below, I’m going to give you seven ways that your small business can use social media TO GENERATE REVENUE, TODAY. Retweet this. Repost this. Link to it. Feel free. Why? Because I’m simply sick to death of these snake oil salesmen posing as “social media gurus,” charging you thousands of dollars to listen to them tell you how they can save you. BULLSHIT.
Remember HARO? I started HARO. It was a social media company that generated over a million dollars a year in actual revenue, and when I sold it, I sold it on the merits of what it DID, not some “I make my money by talking about social media” crap.
TWEET THIS: The biggest problem with Social Media is that too many people talk about it and not enough people ACTUALLY USE IT TO GENERATE REVENUE.
So let’s use it. The following are tips for small to mid-size businesses – They’re the kind of stuff companies ask me for all the time. I charge for this stuff. But rather than do that today, I’m giving it away below. Enjoy it. Use it Call it your own if you want. I won’t know. (But Karma will.) The main reason I’m doing it is because I’m sick of these charlatans saying they have all the answers, and they’ve never done one bit of real social media in their lives. That goes for those heads of PR and marketing firms who’ve told their clients that they can handle their “social media for them” and don’t have the first clue as to how to do it.
Marketing in the form of social media, to drive sales and generate revenue, makes you skilled in social media. “Having a Facebook Account” does not. “Speaking about Twitter” does not. Saying you have “Influence” does not. Having “guru,” “expert” or “rock star” in your name, ID, or business card, most certainly does not. Stop believing the charlatans who show you 100 twitter followers and expect you to believe that they can cure cancer. They’re angering the universe. Trust me. The universe will kill them soon. Believe in what works, and nothing else.
IF YOU’RE A RESTAURANT: Get to know tools like Foursquare and Facebook Places. Teach each server who works for you to recognize the signs of someone who uses Foursquare, Places, or the like: They keep their device on the table, they talk about “checking in.” Have those servers ask their customers if they use those location based games. If they do, have the servers offer a free drink or appetizer. Explain what it means to be a “mayor,” and why that’s beneficial to your establishment. Explain to them why they should help your customers use these technologies. Most importantly, explain to your servers that THEY represent your establishment, and without them, your restaurant is history, as is their job. The goal is to get customers to come back, bring friends, and spend more money. IT’S NOT ABOUT SOCIAL MEDIA, IT’S ABOUT GROWING YOUR RESTAURANT.
IF YOU’RE A LANDSCAPING BUSINESS: Photos and videos are your friends. Why do people hire you? They hire you because they have EGOS. Lets face it – EGOS SELL. If I want my property to look better than the Kleinman’s property, I hire the best landscaper. That’s YOU. Want to use social media to GET MORE CLIENTS and make more money? Go out and buy a good digital camera/video camera. Check out the Canon G11 – I use it and love it. Then learn to use it, and shoot what you’ve done! So many social media hucksters have NOTHING to back up what they’ve done – YOU DO! You have your clients and your work! Made an amazing lawn? Shoot it! Made some kind of waterfall, the type that I can only imagine because I live on the 30th floor of a high-rise in NYC? Video it! Post it on Vimeo.com, and let people see it! That’s REAL social media because you’ve done it and are sharing it! That’s truth. Go forth and spread it, most awesome landscaper! IT’S NOT ABOUT SOCIAL MEDIA, IT’S ABOUT SHOWING THINGS YOU’VE DONE THAT WILL BRING NEW PAYING CLIENTS.
IF YOU’RE AN ACCOUNTANT/FINANCIAL PLANNER: OMG, how boring! Right? That’s what most people say when they hear that you work as an account or financial planner. OK, that may be true for some of you. But if you’re an accountant or financial planner who has the most basic knowledge of social media and how it relates to your industry, then not so much. How about starting a basic twitter feed that you populate every day with the top two stories about your industry? “What will this five minutes out of my day possibly do,” you ask! Well, if you’re an accountant/financial planner trying to grow your business and get new customers, check this out: You post one or two stories per day about your industry – perhaps they’re the stories you find interesting and think others might find interesting – you post them, and what happens – people find them, and retweet them – repost them on Facebook – All of sudden, you’re a CURATOR! You’re one of those people who knows about the trends before they become trends! What happens then? The media starts following you, and you get called on by them, get quoted in the paper, on TV, on the radio, and online on a regular basis, and how about that, new people start calling you out of the blue, asking if they can be your clients – Where do you think they came from? From the media! And where did the media come from? From your brilliant use of social media. To quote the chief of police from the movie Casablanca, “I’m shocked, shocked to find that there’s gambling going on in here!” Face it – This isn’t rocket science!! You’re simply employing common sense –something the charlatans won’t tell you actually works – because it takes away from their revenue. Screw them. Make their revenue yours. IT’S NOT ABOUT SOCIAL MEDIA: IT’S ABOUT USING THESE TOOLS TO PROVE YOU KNOW MORE THAN YOUR COMPETITORS AND ARE BETTER THAN THEM AND DESERVE NEW CLIENT BUSINESS.
IF YOU’RE A REALTOR: As someone who’s currently in contract for an apartment in New York City, this really hits close to home. If you’re a realtor, social media is SCREAMING for you to pay attention. What are you selling? Location, image, and the like. Come on! You should have a digital camera with video inserted under your skin! Your industry was BORN for social media! A new property comes on the market? Get video of the best parts of it – But not from the traditional boring “front of property,” “back of property,” kitchen view” way. Figure out cool ways to do it! Current family got a swingset in the back? Shoot video of the house from the swingset – It’s different, and anyone with kids will appreciate it. Selling mostly to families with school-age kids? Take the flipcam, duct-tape it to the grill of your car, and SHOW, IN REAL TIME, how close the best school in the district is to the house! Why? Because no one else is doing it, and that’s something different! And let’s face it, realtor – if you’re using social media, you’re doing it to make a good commission. So take these ideas and build on them. Why? Because they’ll sell properties. And in the end, those properties will make you a commission. And I gonna go old school here – What are you gonna do with your commission? “I was going to take my commission, and buy Ferris a car.” Use social media, do it in a new and exciting way, make a commission from it, and buy Ferris a car! IT’S NOT ABOUT SOCIAL MEDIA, IT’S ABOUT SHOWING THROUGH THIS NEW TECHNOLOGY THAT YOU’RE GOING TO HELP SELL OR BUY A HOME FOR SOMEONE WHO WANTS IT.
IF YOU’RE A MOVING COMPANY: If you’re a moving company, then welcome to social media. Last time I moved, I went online to ask for recommendations for good moving companies. You know what I got? Companies who didn’t screw my friends, and that was it. Forget about GOOD moving companies, I got moving companies similar to cell-phone companies – recommendations to the companies who sucked the LEAST. Really? Is that how you want to help grow your industry? By being thought of as the company that sucks the least? Please. How about this: You offer your next client 15% off the cost of their move if they allow you to film the entire move. How do you do that? You go to Amazon and buy three GoPro helmet cams, the same kind I use when I fall from perfectly good airplanes. Then you ask a few of your best movers to wear them the next move they do. They put them on their heads, and everything they do, the gopro films. Because you’re an awesome moving company, the gopro films your best movers being oh-so-careful with the client’s property. When the move is done, you’ve got what, two hours of video of stuff being moved. OK. Great. That’s boring as hell. BUT – What if you take that film, speed it up so that the entire video is sixty seconds in length, then you add a fun soundtrack to it (Think the Benny Hill TV Show theme) and that becomes the first thing people see when they hit your website? They get funny yet real video of a real person’s belongings being taken care of, and you get… wait for it…. Wait for it…. A new client. How about that? You’ve just used social media to land countless new clients. Cost: About $150 for the GoPro. (And you thought GoPros were just for skydivers and mountain bikers.) IT’S NOT ABOUT SOCIAL MEDIA, IT’S ABOUT PROVING THAT WHEN A POTENTIAL CLIENT NEEDS YOU, YOU CAN BACK UP YOUR CLAIMS WITH REAL-WORLD EXAMPLES THAT WIL TURN POTENTIAL CLIENTS INTO REAL CLIENTS.
IF YOU’RE A SEAMSTRESS WHO WORKS WITH FABRIC: This one is awesome. So I get an email out of the blue, from someone who says “Hey, I’ve been following your blog because I get the HARO, and I’m a seamstress who has started an event company that makes events out of fabric – If a company wants to hold an event, we’ll produce it.” (Email me if you want their info.) I was like, “OK, that’s weird, but whatever,” until I noticed they had an attachment to the email. Normally, I hate attachments, but since it was a .jpeg, I was ok with it – I opened it – It was my logo, on a pair of running shorts. Think about this for a second: This company was smart enough to realize that I was an exercise geek, ran all the time, yet was still involved in social media. So they made me running shorts with my blog logo on them. What does that tell you? That this Seamstress/Fabric company went out of their way to identify not only me, but what I’d recognize – Why aren’t you doing this? Why isn’t your company assigning one person to say “hey, this is a way to get noticed and perhaps generate revenue? It is. I can attest to that. I’ve given this company business already. IT’S NOT ABOUT SOCIAL MEDIA, IT’S ABOUT TAKING THE MOST RANDOM, NON-SOCIAL-MEDIA THING (LIKE FABIRC) AND FIGURING OUT A WAY TO TIE IT IN, BECAUSE THAT’S WHAT WORKS!)
IF YOU’RE A MARKETING/PR FIRM: OK, if you’re a marketing firm, do I really need to make this any clearer? If you’re a company that does any of what I’ve talked about in the past three pages, don’t you think you can figure something out that’s in some way related to what I’ve talked about, and figure out a way to connect what’s here to what you do? I’m sure you can. Because come on, if you can’t, do you really think it’s ok to call yourself a marketing firm? IT’S NOT ABOUT SOCIAL MEDIA. IT’S ABOUT BEING SMARTER AND REALIZING THAT SOCIAL MEDIA IS SIMPLY ANOTHER MARKETING CHANNEL TO WHICH YOU SHOULD BE LEADING YOUR CLIENTS.
OK. There you go. Seven ways to grow your small business using social media. Didn’t cost you a penny, you didn’t have to go to some BS breakfast, and you didn’t have to waste your time. So the rest of it is up to you. Will you use what I gave you here, or will you just spend your money and hire someone with no reputation because “it’s easier?” It’s your call.
Thanks for reading.
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Thanks for cutting through all the bullshit and offering real information that has value!!! The platforms are about connecting consumers and customers with products, services, and brands. What is cool to me, as a business owner, is making money! |
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Thanks for giving lots of specific examples – it’s not about the tools, it’s about the application of those tools. So, it’s not about YouTube or Vimeo, it’s about a moving company showing how they care for customers, via video. Posts like this help social communication move beyond the golly-gee-whiz phase. Thanks, Peter. |
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So true. Nice to know that what you wrote validates the advice I’m supplying my clients. |
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This is very very practical info. Thanks for the simple, immediately usable ideas! |
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Peter, what a fantastic, simple language explanation to open the eyes of the business owner to the power of social media. I love this quote (unknown): “social media is only free if time has no value.” there is true and easily accessible monetzation of the use of social media. but if all you do is broadcast information that in real life would put your audience to sleep or have them run for the exits… why anticipate the experience to be profitable? still boggles my mind! |
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This is just the type of post that makes someone a rockstar for SHARING. Thanks! :) |
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So many people get blinded by the shiny of SM and can’t figure out how to make it WORK for them. Thank you for practical examples of how to use this “can’t be ignored anymore” set of tools. The idea of networking, word-of-mouth and referrals is not new. But now we have technology that makes the reach limitless. Time for small businesses to use the leverage now available. Thank you for straight talk Peter! |
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Hey, Peter… Remember the time my wife made you a photo Hanukkah card with Karma and NASA. She was doing step six for http://metrobabycards.com/ Yay to my bride! -Mountain |
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Peter, your advice for professionals, the accountants/financial planners is dead wrong. Seriously, would you hire an accountant based on his curation skills? Give me a break. Hell, my Twitter feed is filled with curated articles about my niche, New York Business Law. I have absolutely zero expectation that people who follow my feed will hire me because I curate well. People hire me (and other professionals) because I am a kick ass lawyer who produces results, not because of the curated tweets of other lawyers’ content. I have been on Twitter for a couple of years and I can point you to hundreds of lawyers who would say the same. |
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I just finished an article for our quarterly Chamber of Commerce newsletter featuring three local business owners who talked about how they use both traditional and online social networking in specific ways to grow their companies and increase their customer bases. They all emphasized that it’s not enough to join organizations or get accounts and followers, you actually need to have a networking plan and goals for anything you do to be effective. As usual, your advice is specific and informative. Glad to see that I was on the right track! P.S. I really liked the story about the running shorts! |
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This post will go down as one of the best, most raw, posts about social media. Thank you, Peter, for destroying a lot social media rumors. I have a personal question. What suggestions do you have for someone who is the social media coordinator for a screen-printing/embroidery/signs/banners/trophies/awards/promotional products company? I have been in the social media industry for some time now but I am always open to new ideas. Thanks! |
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Peter, thank you for speaking my mind for me and reinforcing that these tools aren’t rocket science, they’re just new ways to speak directly to your audience without a middle man/woman/pr firm/exorbitant marketing budget! |
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Great post… and I could not have said it any better myself! However, regarding the financial planner topic.. posting a couple links a day is good and all, but I’d offer than this person spends a little more then the 5 minutes a day and actually engage people as well. As I look at more and more twitter accounts (specifically business accounts), the amount of one way conversation is ever growing. I am not sure I would go on Twitter to look for an accountant or a financial planner. But if I did, and I found a profile that was not at all engaging, but more of a spew of “knowledge” I do not see that they really “care”.When I see that, I typically will not follow such an account no matter how good the information is. I think this applies to almost any and all businesses however, not just Accounting / Financial planning. As a business, it is (in my opinion) much harder to get people to follow you. Unless you are a big and well known brand, you need to work that much harder for every follower, and provide them with not only great information, but some sort of humanity as well. People do not like to be marketed to in general, so an account that is 90+% outgoing “me, me, me” information will backfire horribly, and the business owner may not see any ROI and give up and walk away. I just feel that social has a time element associated with it, and the more effective time put in will eventually garner better results, It pains me to see business accounts that are always looking for a way to automate and fast track their social media efforts. Put the time in, be real, be interesting, be of value, and you will have success in Social Media! Again, thanks for a great article… forwarding on to many people! Doc |
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And finally, 8.) – If you’re a business breakfast speaker, take Peter’s ideas (with attribution), and give down-to-earth practical suggestions like this. |
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It’s about time! Thank you for sharing this with the world. So many people have so much to learn about social media, but reading this post will certainly give them a different (and much needed) view. |
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It’s almost like teaching common sense. Just get out there with something, anything, and try it – great post! |
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Peter, |
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Now this is a perfect example of providing valuable content that is useful! One of our niches is restaurants/bars and we have a pretty neat Foursquare marketing model so it was cool to hear what you had to say about restaurants and Foursquare. Great tips – as always, Thanks! Godspeed. |
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I’m a social media idiot, so I really appreciated the practical applications, Peter! I suggest a new column for you: Help A Social Media Idiot Out. Can you start with how a writer can/should use social media to build an audience for a new book? |
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Finally, a voice of reason when it comes to this topic. Like Peter, I’ve always considered “social media” more of a platform or medium to deliver your personal, business or product marketing message, than what others claim it to be. From my point of view, it’s an extension of your communication toolbox – something that has evolved throughout the years: smoke signals, mail, newspaper, telegraph, telephone, radio, television, fax, email, websites, etc., and now “social media” platforms like FB, Twitter, StumbleUpon, FourSquare… The social media platforms do offer an unprecedented way for people to share information with their inner circle, and extends to the inner circle’s inner circle, and so on. It also gives customer’s an incredible medium to share feedback with companies. I believe this the reason it has grown in popularity so quickly. No doubt, social media allows companies to interact with their customers in a whole new way, but it will NEVER replace the need for a company to: |
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Thank you Peter. I sort of thought I was going crazy, no just some not so good advice. Some great examples, that I will begin to focus on. |
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Peter, Thanks for your tremendous advice – I am a financial consultant and in my business it is very important to become an expert – I use social media to inform others of changes, new funders, updates etc. This is working and I appreciate any advice you provide! You rock! Lana |
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I really liked your words and ideas in this post. As a Communication major, and on the media track, I have been studying the ways of social media for two years now. Social Meida is the single greatest tool for a company (especially a small one) to market themselves. Why? Because for the most part it is FREE! For those who believe Social Media is useless and a waste of time, need to seriously re-evaluate how to run a business. Simply put, Social Media is one of the best and most effective tools for a company to market themselves to consumers. |
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@Fred Abramson Have you *ever* gotten an inquiry from a Twitter follower about your services? I think you misunderstood Peter’s point. I took the accountant / financial planner angle to mean that you should curate content (and prove your knowledge w/ an opinion too) in order to put yourself to the front line of your niche. You do specialize right? Last time I checked, lawyers were uber specialized (commercial law; contract law; business law; divorce attorneys; ad nauseum). I’m certain that your situation is no different. |
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Great practical applications! Forwarding to a couple friends in the industries you highlighted! |
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Great practical applications! Forwarding to a couple friends in the industries you highlighted! |
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Love your no-BS style, Peter. Refreshing as always. Thanks. Good stuff! |
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Peter, I can’t believe I’m the first to give you props for the Ferris Bueller reference — well played! And of course, the entire post was well played. Everybody wants to fixate on the tools, but tools come last. Having a story to tell, and being willing to engage with people, must come first. If you take care of those two things, then you can use the tools of social media productively. Otherwise, you’re just excited about a bunch of tools. |
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Thanks for using your free time to share your insights with us Peter. |
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Many thanks for pointing out that it is about actual results, not about the hype. However, as a restaranteur I find your “tip” of using foursquare or facebook places as a complete paradox with your previous statement. Both of them are completely worthless in building a sustainable business in restaurant industry and work as well as other gimmicks of the age. |
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Actually, @matthew, I have countless case studies (at least a dozen) from restaurants, food trucks, and the like, who have used FourSquare and Facebook Places to generate revenue – some as high as 36% additional revenue in a quarter! I list most of them in my book, “New Rules for Customer Service in a Social Media World,” which you can find on Amazon here: http://amzn.to/hQ6WTF Cheers, -Peter Shankman |
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Peter, Thanks for consistantly being the leader in simplifying social media into the the most basic premise that hits home for business owners…how do I make money doing it?? |
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Well said! I’m in total agreement! The foundation of every training session and presentation I do is based on the same advice — social media is one tool in the marketing toolbox. “Free” social media comes at a cost — every hour spent posting random quotes and promotional spam on Twitter and Facebook without a plan — is an hour that could have been spent on tasks that could positively affect the bottom line. PLAN and use social media as part of an overall marketing strategy. Don’t do it just “because.” |
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I am a graphic designer and I use social media in many ways that you mentioned but you had some great ideas I had not thought of. Thanks because I hate those BS breakfasts. :) |
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Just hatched my twitter egg a few weeks ago. Changing careers (medicine to unemployed to copywriting for a start-up). We are 3 people so I needed to jump on bandwagon with other stuff (um, SM) before we launch. Started taking a class in SM at UCLA. The first thing my teachers said was “anyone who calls themselves a SM “guru” isn’t. They probably can’t teach you anything you can’t learn by yourself from reading a few blogs.” Case and point. |
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I’ve so gotta get one of those helmet cameras you recommend! I’m always wanting to do videos no one else is around to help out. I can film John cutting meat and cooking up great money saving dishes but it’s hard to film myself doing a project when I need both hands for say rolling out dough or making soap. Thanks so much for sharing! |
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I’m happily married for 22 years with 3 kids Peter, but I have to say “I love you” anyway. And don’t worry, my husband isn’t the jealous type. He realizes that when it comes to social media gurus, he doesn’t stand a chance, and he’s actually happy for me to spend time with you, even if it’s just reading you online, lol. You never disappoint and you’re always so giving. Just what a girl loves ;) THANK YOU!!! |
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Hi Peter, Ingenuity is not new . . . I got my photo in LA Yoga Magazine’s first reader contest this March … and I don’t practice Yoga. (I do read the magazine and that was the criteria. I sent 8 photos and they published 5.) “Putting the prospect in the picture” (i.e. your logo on shorts) is basic marketing . . . The money is always in the idea. Peace and profits, |
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Very informative post, more businesses really need to start utilizing social media. |
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Building revenue from social media activities takes time because you have to develop trust with your audience first..However there are many companies that have been using social media for more than 6 months and theyre still not able to show a positive ROI. And where can you look to find potential sources of fallout?.Here are some activities that can kill any good social media strategy.. Heres the challenge..If your company has an approach that traditionally deals with what we call fast leads that convert quickly and respond to multiple phone calls that ask when the person is going to be ready to buy you may be turning your social media leads off with whats perceived as spammy calls and messages..We work hard to build relationships and develop trust in social media. |
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Great article, thanks for the wisdom! What about medical providers like a Hospital? What are your suggestions for social media use in that field? |
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@Fred Abramson – I agree with Adonna Pruette here. With all due respect, Peter’s advice is NOT dead wrong – perhaps your expectations are wrong. Social media is not a sales tool, nor is it meant to be. It is more of a marketing tool, designed to get people interested in learning more about what you have to offer. If I needed a NY Business lawyer, where would I go? Martindale-Hubble? Would I hire someone based on what I find there? Hell no. The beauty of social media, if done correctly, is to identify a vendor (in this case, an attorney) that exhibits an understanding of what service(s) I am seeking, and presents them in a manner that I find intriguing on some level. At that point, I do not HIRE said attorney, but I perhaps interact with him or her, and if that is satisfactory, then I make an appointment to meet. Then, if THAT goes well, then I hire. A prospective client cannot interact with you on Martindale-Hubble, but can interact with you on social media. THERE is the advantage. |
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Thank you for this piece. This is the first post I’ve seen that sets out some practical ideas for implementing social media in small business. Much advice in this area makes social media seem like an alien technology that we have to master rather than an extension of our current marketing activities ie customer service, networking, nurturing, etc |
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I only learned of you from a former co-worker of yours today and you already are helping me! Interesting and useful post. Do you have ideas for non-profits like professional associations and certification bodies? I know a group that is putting together an event on social media for them (Social Media? Man, I am Lost! 5/26/11 by the Certification Networking group in Chicago). Maybe you can participate somehow. (They do have a virtual access to the meeting too.) |
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Great post about social media with real world business examples. The trick with all this social media and web 2.0 stuff is not to get carried away with all the shiny new technology and gadgets, but to use them wisely to connect more closely with your customer base. Social media for small businesses should be all about making it easier for your customers to come to you and for you to reach out to them. |
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You are right, damn it, I AM the BEST LANDSCAPER! Loved this post Peter. When I had the opportunity to speak with you before a seminar in Philly this winter, I wasn’t really sure sure what I was asking for. I gave you a little company background and told you some of my ideas. What impressed me the most was that you told me NOT to do some things I was thinking of. Some of my ideas may have driven traffic to my page, but as you pointed out – that’s not the point. The suggestions you gave me were creative, on-target and helped me shift my social media marketing mindset from being cool to making money! Nice to see this advice tailored to so many industries. |
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“You post one or two stories per day about your industry … and what happens – people find them, and retweet them – repost them on Facebook – All of sudden, you’re a CURATOR! You’re one of those people who knows about the trends before they become trends! … The media starts following you, and you get called on by them, get quoted in the paper, on TV, on the radio, and online on a regular basis, and how about that, new people start calling you out of the blue, asking if they can be your clients” Come on! From just two Tweets per day? This is fantasy social media |
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@Andy: I’ve seen it happen, and I have the case studies to back it up, including one client who by doing the above, landed a new client to the tune of about $60k per month after a cable news program found him based on what he was posting. Not bad for a ten-minute a day investment. |
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Great points! I have a cousin that is a landscaper and will give him your tips. He’s a cheap skate so we’ll see if he goes the extra mile to make more money. |
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Dude. I’m a Realtor in Kansas…yes, the most exciting state. (Your High Energy Realtor:)). I started doing everything you told us people to do in this article about 3 months ago and so far I have gotten all but one of the homes I made appointments to list. Home sellers seem to like this video idea……:) |
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Thank you for such an excellent and approachable discussion! Keep it coming. |
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Peter, |
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Great tips Peter, social media can be a very powerful tool for generating revenue. |
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These where some really well thought out tips. I’ll be sure to pass this article along to my colleagues. |
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