PETER SHANKMAN
| POSTED ON July 11th, 2009 | 20 COMMENTS | + ADD YOUR COMMENT |
In 1993, AT&T released a massive ad campaign called “You will.” How many of them came true? (EZ-Pass, books online) and how many of them didn’t? (Faxing from the beach, or public phones with Skype built in?) (Who still uses a public phone??)
Anyone remember these?
Which ones do you resonate with?
*Thanks to the Bad Pitch Blog for reminding me about AT&T and making me look up these commercials when I should be getting ready for dinner.
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Wow- seems pretty accurate… ‘cept the baby tucking via pay phone, as pay phones are fairly obsolete these days. |
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Actually, it’s “tucked your baby in from a phone booth” and that happened too. Video conferencing kiosks as well as being able to use a videophone away from a booth. |
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and even the things that don’t look exactly like that… many of them happen through the internet now. :) |
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Hey! That’s Tom Selleck on the voice over!!! Ahhhh, Magnum PI . . . good stuff. I know – I missed the point of the post, but the voice grabbed me. Please forgive the ADD. Oooo, are those keys?! |
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We don’t have faxing on the beach, but we do have text messaging and emailing on the beach! I think that’s nearly the same, because some devices even let you draw like the man faxing in the ad. |
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Ahhh… but do any of you know who the voice over for those spots are? |
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