PETER SHANKMAN

So much to do, so little time.

Updated the photo album – really nice  story on my client We The People, in Thursday’s Daily  News… I love this client – Well, I love all my clients, but this one seems to need the least amount of explaining to the media.

I think one of the key jobs of a publicist is education – not promotion. You educate the reporter as to why what your client is doing is important. The promotion comes later.

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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