Comments on: STEAL THIS POST: How to respond when people ask you to tweet for them

By: Sue Anne Reed

Sue Anne Reed — Sat, 30 Oct 2010 23:49:32 +0000

Isn’t it all about setting expectations? It sounds to me like the conferences organizers expected something out of you as their keynote speaker without informing you of those expectations. I don’t know if they are paying you to keynote the conference (even if its just paying your travel / conference costs), but they should have made it clear what they wanted from you to begin with and then you could have communicated what you were comfortable providing.

The same can be said when someone gives you a product. Are they expecting you to blog about it, tweet about, post a review? All of that needs to be made clear from the beginning — not after the fact.

By: Cheryl Lawson

Cheryl Lawson — Fri, 29 Oct 2010 18:03:43 +0000

I’m sure the conference organizers were aware of how much influence you have and how that might impact their registrations. :)

Hiring a particular speaker is and should be a part of any event/conference marketing strategy.

This example shows the importance of the speaker agreement. Organizers should be clear in their agreements what is expected. At the time of signing each party has an opportunity to agree, object, or (hopefully) compromise on what each will do for the other in terms of promotion.

At any rate, every conference organizer should provide speakers with the tools to share their event’s story (hashtags, links, talking points, etc). then, allow them to “in their own voice” and time to share with their friends, followers and fans.

If you want your speakers to help with promotion, state that in your agreements, and provide them with the information to do so. Don’t want to be all ‘contracty’,find speakers who are willing partners.

Event marketing is still marketing. Plan, hire, and budget accordingly.

@PartyAficionado

By: Steve Frank

Steve Frank — Wed, 15 Sep 2010 11:44:41 +0000

Great post, Peter. It’s important for anyone entering social media to have a framework, or social media plan, to use as a guideline when evaluation information to post. Good stuff, thanks.

By: Dave Brown of MIUZU

Dave Brown of MIUZU — Wed, 05 May 2010 23:30:14 +0000

Peter, I love your ideals. Alas, were they only the norm…. Thanks for setting an example and talking about the logic behind it. You’ll surely create converts!

By: JadeDragon@innovativepassiveincome

JadeDragon@innovativepassiveincome — Thu, 11 Feb 2010 18:17:11 +0000

I really appreciate how you take a stand against sending out garbage on twitter. It is just as bad as facebook “status updates” that inform me some idiot had cornflakes for breakfast or worse is thinking about McDonald’s for lunch. Say something meaningful, interesting, funny or actionable. Otherwise shut up or we’ll have to take your keyboard away.