PETER SHANKMAN

A messenger arrives at my apartment this morning with 5 6 empty cans of Pepsi, each one representing a different Pepsi logo, starting in 1890. OK. Twenty minutes later, he’s back, with a second delivery, 5 6 more empty cans of Pepsi, logos continuing up to present day. OK. Finally, he shows back up again. (By this time, Karma and NASA aren’t even reacting to the doorbell anymore.) This time, he’s got five six cans of Pepsi, (full) with the new look of Pepsi, and a letter explaining that Pepsi is reaching out to me and handful of other “digital and social influencers” regarding a “multiyear, company-wide transformation.” It also tells me that I’m one of 25 people to see [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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Why don't I look like Matt Bomer? Stupid unfair world.
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