Talking Social Media with the Mayor of Minneapolis

This was a treat - Thanks to Graham Gillette, at Gillette Strategic Resources, and a bunch of other truly amazing HARO family members, I was able to spend 20 minutes yesterday doing a Buy Peter a Sandwich interview with Minneapolis Mayor R.T. Rybak, discussing everything from social media to the digital divide to stealing […]



Buy Peter a Sandwich (London Edition!): Kevin Anderson, The Guardian

Hopped the red-eye to London last night for a handful of meetings today. Found Kevin Anderson at the Guardian. Kevin is a corn-fed mid-west boy, transplanted to London, running the Blogs at the Guardian. He talks about the differences between American and European social media, why some people just don’t get it, and of course, […]



Buy Peter a Sandwich: Michael Cherenson, Incoming PRSA Prez

When I was down in Miami, I got a few minutes with Michael Cherenson, the President Elect of the Public Relations Society of America. We chatted about everything from why the PRSA is a valuable tool, to how to simply “not be stupid.” Worth the watch.
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Buy Peter a Sandwich: Heather DiRubba, WNET 13 New York

Welcome to the first edition of “Buy Peter a Sandwich” - Basically, when I’m in your city, meet me for lunch, we have a sandwich, then I ask you five questions, tape them on my FlipTV Camera, and post the results. They’re seen by over 10k people, and everyone has fun. (And I get a […]