PETER SHANKMAN

Welcome to the premiere episode of What’s Hot on HARO! Big, big thanks to AMP3 Public Relations for helping to create the intro/exit logo on the video. They rock, and did it in 22 hours. I mean seriously? Who does that? They rock. Long time HARO Advertiser Nick Nanton was kind enough to underwrite the first WHO-H, his company, Celebrity Sites gets the media calling YOU. Email lindsay@celebritysites.com for more info. So here we go. I’ve already called B+H Photo and ordered a new Mic, so I can really make this sound good. For now though, thanks to the person in the Sheraton Hotel Lounge in Cleveland who was kind enough to hold my Flip Cam. Enjoy! I want to [...]

The FIVE RULES OF HARO. Keep them as a sign upon thy hands. 1) You will get three emails a day, M-F, with reporter queries from reporters and outlets from all over the world. Scan the emails, and if you’re knowledgeable about any of the topics, answer the reporter directly. 2) Don’t SPAM reporters with off-topic pitches in response to their queries. 3) You MAY forward queries to friends, but DO NOT post them on blogs or anywhere on the web. 4) You’re not allowed to harvest the reporter email addresses in the HARO emails for any reason. (With the new system implemented in January, you can’t anyway.) 5) Be excellent to each other. Violating any of the above rules [...]

12 years ago, Seth Godin turned me down for a job at Yoyodyne. Today, he pimped out HARO. Sweet, sweet redemption.

While I recover and figure out how to write about the crossing the 15k mark for HARO, my obese cats taking over Twitter, and everything else that happened, here’s Down the Shore with Jen’s Jen Miller doing a Buy Peter a Sandwich interview. Enjoy! Find more videos like this on PROpenMic

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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