Welcome to the premiere episode of What’s Hot on HARO! Big, big thanks to AMP3 Public Relations for helping to create the intro/exit logo on the video. They rock, and did it in 22 hours. I mean seriously? Who does that? They rock.
Long time HARO Advertiser Nick Nanton was kind enough to underwrite the [...]
The FIVE RULES OF HARO. Keep them as a sign upon thy hands.
1) You will get three emails a day, M-F, with reporter queries from reporters and outlets from all over the world. Scan the emails, and if you’re knowledgeable about any of the topics, answer the reporter directly.
2) Don’t SPAM reporters with off-topic pitches [...]
12 years ago, Seth Godin turned me down for a job at Yoyodyne. Today, he pimped out HARO.
Sweet, sweet redemption.
While I recover and figure out how to write about the crossing the 15k mark for HARO, my obese cats taking over Twitter, and everything else that happened, here’s Down the Shore with Jen’s Jen Miller doing a Buy Peter a Sandwich interview. Enjoy!
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“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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