PETER SHANKMAN

Every once in a while, I come across SUCH a great pitch, so perfect in form, function, so on target, and so exactly what the reporter is looking for, I’ve no choice but to call the pitcher out and blog about it. Jenny Schmitt saw a pitch on HARO about fun father/daughter ideas that wouldn’t cause a “guy to get his guy card revoked.” Seeing that the reporter obviously had a sense of humor, Jenny crafted the perfect pitch, filling it with information, exactly what the reporter wanted, and topped it off with a touch of humor. I don’t know what the result is (Jenny, let us know!) but I just had to call this pitch out as one of [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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