PETER SHANKMAN

Let’s be honest – when a 7.1 magnitude earthquake in Indonesia rocks the house, yet search.twitter.com pulls up #Motrinmoms as the lead story, somewhere, there’s a disconnect. But it’s a disconnect that, when you think about it, makes perfect sense. I’m not siding with Motrin. They messed up, granted. I’m ok with that. Companies mess up all the time. They fix the problem, and it usually doesn’t make the radar screen. The problem is, Motrin happened to mess up at the expense, and in the face of, one of the most vocal, quickest-to-blog, “strongest-to-band-together-and-form-one-opinion-like-the-Borg” collectives out there – The Mommy-Blogging community. Now I am NOT slagging on Mommy-Bloggers. Not in the slightest. Nor, am I saying they’re over-reacting to the [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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