PETER SHANKMAN

Take the Pledge.

I put my horrible body issues aside this month and was honored to be asked to participate in the Estee Lauder Breast Cancer Awareness Pledge Campaign.

Fact is, I like women. And breast cancer is a deadly disease that affects women. But: It affects all of us – moms, sisters, girlfriends, daughters – and the people who love them. And guess what – It’s not only limited to women – breast cancer strikes men, as well.

But more than that, I’ve seen what breast cancer can do to people I care about. And if that’s something that we can help prevent by encouraging early detection and the spread of information, to not do it is a crime. We all have a responsibility here. To ourselves. To those we love. To those we don’t know. To humanity.

So take the pledge. Help spread the word.

If I could do it, anyone can.

See the rest of the amazing models this year at the BCA page

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  • Britrany

    One of dad’s friends had breast cancer. And he was a man. When I tell people that they don’t believe me.

  • http://www.bigdreamz.com Tommy Fields

    One of our oldest clients is a wonderful breast cancer awareness organization here in Alabama called the Joy to Life Foundation (www.joytolife.org). We handle their website, media, etc. but have never had to take off clothing in the line of duty! Way to go, Peter!

  • http://www.WebBusinessFreedom.com Brandon Uttley

    Peter,

    My mom survived breast cancer in 2002. Sadly, she lost her battle with bladder cancer on Sept. 18. Thank you for doing your part to expose (and fight) breast cancer.

  • http://abbesparksmediarelations.com/news/ Abbe

    What a fabulously new and clever way to raise awareness for this extremely worthwhile cause! Hats off or should I say shirts off to you for unveiling and to Estee Lauder! Breast cancer affects woman in so many ways, including loss of hair. My client, internationally renowned celebrity wig designer Barry Hendrickson has been helping women faced with hair loss due to chemotherapy for several decades now. His new book “Looking Like You: A Step-By-Step Guide to Medical Hair Replacement” is truly inspirational in helping women restore their self-esteem and make them feel like themselves again. Just a thought – maybe we should add take off our wigs/toupees, too, in salute of Breast Cancer Awareness Month. lookinglikeyou.com

  • http://www.mycarlady.com sarah lee

    KUDOS Peter. I took the pledge and wear the pink for every survivor and future survivor.

  • http://on-a-limb.com Claudia Hall Christian

    Awesome!! I’m thrilled for you and for the project! Well done for supporting this effort.

  • http://www.isABelt.com Elise Wilkins

    Way to go Peter. Who hasn’t been affected by knowing a loved one that has been afflicted with this horrible disease. We at isABelt have joined the fight. We have the isABeltBCA where a % of profits are donated to cancer research. Let’s all get involved and eradicate this awful disease forever.

  • http://www.DivorceMoneyMatters.com Lisa C. Decker

    As a breast cancer survivor of 13 years and a daughter of a 21 year bc survivor, I honor you for causing people stop a moment to think about this horrible disease that has taken too many too soon.

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  • http://boobiethon.com/ Melissa

    This is awesome and very much like what we’re doing at Boobie-Thon!

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