PETER SHANKMAN
| POSTED ON July 16th, 2006 | 1 COMMENT | + ADD YOUR COMMENT |
Interesting article from Reuters that says that all the luxury brands spotlighted in the movie "The Devil Wears Prada" have all slumped, stock-market wise, in the past week.
From the article:
Phillips-Van Heusen Corp. (owner of the Calvin Klein brand), jeweler Tiffany & Co. Inc., coffee chain Starbucks Corp., steakhouse chain The Smith & Wollensky Restaurant Group Inc. and bookseller Barnes & Noble Inc. all got their moments in the movie — and all have had moments to forget in the stock market.
Two questions.
1) Who makes these comparisons? Is it actually someone’s job?
2) Are the days of the glorious product placement behind us?
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While Meryl Streep is excellent in the movie and showcased as much as her character could in her scenes, the other actresses were far from a showcase for any high-fashion garments! They would have done better to just leave the “star” in her bulky blue sweater and instead show scenes of a fashion show or a designer’s atelier. The “haute couture” of the designers just did not translate on the two younger actresses. |
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