http://shankman.com/the-real-problem-with-the-motrin-ads/ CEO. Angel Investor. Entrepreneur. Adventurist. Wed, 08 Feb 2012 22:49:26 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://shankman.com/the-real-problem-with-the-motrin-ads/comment-page-2/#comment-21150 Recession-Busting MarCom Tip #3: Get Onboard with Social Media | Dianna Huff Mon, 11 Jul 2011 14:43:29 +0000 http://shankman.com/?p=1022#comment-21150 [...] brand names, product names, heck, even your CEO’s name. As Peter Shankman points out in his blog post, just one Google Alert would have alerted someone at J&J that people were talking about their [...] [...] brand names, product names, heck, even your CEO’s name. As Peter Shankman points out in his blog post, just one Google Alert would have alerted someone at J&J that people were talking about their [...]

]]> http://shankman.com/the-real-problem-with-the-motrin-ads/comment-page-2/#comment-20514 Areeb Fri, 10 Jun 2011 07:21:47 +0000 http://shankman.com/?p=1022#comment-20514 Does anyone really expect these ads to be completely honest and politically correct 100% of the time. They are in the business of selling you a product. Sometimes lines get crossed. Life goes on. Does anyone really expect these ads to be completely honest and politically correct 100% of the time. They are in the business of selling you a product. Sometimes lines get crossed. Life goes on.

]]> http://shankman.com/the-real-problem-with-the-motrin-ads/comment-page-2/#comment-15416 Government 2.0: How Social Media Could Transform Gov PR | Modern Government Sat, 11 Dec 2010 04:38:53 +0000 http://shankman.com/?p=1022#comment-15416 [...] at the recent “Motrin Moms” controversy, which has been written about extensively here, here, and here. Briefly, Motrin failed to keep abreast of negative public reaction to an online [...] [...] at the recent “Motrin Moms” controversy, which has been written about extensively here, here, and here. Briefly, Motrin failed to keep abreast of negative public reaction to an online [...]

]]> http://shankman.com/the-real-problem-with-the-motrin-ads/comment-page-2/#comment-13873 Justin Tue, 21 Sep 2010 17:53:43 +0000 http://shankman.com/?p=1022#comment-13873 Wow, had to go watch that one on Youtube to find out what everyone was talking about. Totally understand the outrage generated from that remarkable commercial. They obviously did it to try and connect with moms, but boy did they mess it up. Wow, had to go watch that one on Youtube to find out what everyone was talking about. Totally understand the outrage generated from that remarkable commercial. They obviously did it to try and connect with moms, but boy did they mess it up.

]]> http://shankman.com/the-real-problem-with-the-motrin-ads/comment-page-2/#comment-12402 Move Along, Nothing to See Here Fri, 04 Jun 2010 10:56:28 +0000 http://shankman.com/?p=1022#comment-12402 [...] of quality, go to twitter and do a search for #motrinmoms. Heck, the Peter Shankman is even talking about it. And so is Katja [...] [...] of quality, go to twitter and do a search for #motrinmoms. Heck, the Peter Shankman is even talking about it. And so is Katja [...]

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