Thoughts on the logo?
Look up. See the guy with the parachute and briefcase flying into this blog? That’s me. Or, at least, my blog’s new logo!
So shankman.com got a new logo last week. (Before Chris Brogan launched his, I might add.) Mega-props to Idesignyourlogo for it, by the way.
The reasons? I felt it was time. The old logo came before HARO, before my speaking career took off, even before the original book came out. So I felt that it didn’t address who I was anymore. The new one is much slicker and sleeker, and i think it really “gets” who and what I represent.
By the way, I like Chris’s logo too! It’s definitely him. That’s the point of any logo, right? To represent correctly what it’s showing?
I want your feedback. Go.
PS: I wrote this post in Whole Foods, on my iPad. OK, OK. I really do like it.
May 29th, 2010 at 11:58 am
Hey Peter,
I like the concept of the logo quite a lot, but I’m not sold on the execution of it. I’m having a hard time putting my finger on exactly why, but the shape of the parachute, the color scheme, the lines coming off the parachute, and the shape of the figure… there’s just something… off… about it. It’s not terrible, I wouldn’t even call it bad… but it could be better, I think. Fewer lines coming off the parachute, for one thing. Maybe make the figure a little less realistic, a little more abstract? But what do I know, I’m not a logo designer, and my own logo is nothing but my name and an initial lol
~Daniel
May 29th, 2010 at 12:36 pm
I can kind of get what Daniel was saying. HHS idea and concept are great, but there is *something* off.
I tried taking a second first look at it and I think it might be the position of the parachute guy.
He doesn’t look confident, in charge or in control, he sort of looks like mother nature grabbed him by the collar and is carrying him around like a baby puppy by the neck.
This is not to slam the idesignyourlogo guys. Dana knows I love them and have had several logos designed by them :)
Just trying to describe something that maybe could be improved upon. I don’t know much about parachuting though…maybe that’s how it feels when you jump out of a plane. Or maybe it depicts how you feel in your day to day…not cocky, but flexible enough to conquer whatever life throws your way.
That’s my 2 bits anyway.
May 29th, 2010 at 2:57 pm
Fun logo. But (honestly) I think the logo is more about you than it is about us. You know?
I’d still like your work with a different logo. But this one is fun!
I like Chris’ too. Both of you have me thinking about reworking mine. :)
May 29th, 2010 at 2:59 pm
I think the biggest issue is I had no idea that was a briefcase (I would have guessed iPad) until you told us in your post. :)
May 29th, 2010 at 3:04 pm
Ok. Now that I’ve gone to idesignyourlogo.com and have come back to your site, I really like your logo. Definitely makes your Twitter handle make sense too.
What’s the book? With what you do, a bull horn (one of those cone things) seems appropriate too. :)
May 29th, 2010 at 3:40 pm
Love it!
It’s a better representation of who and what you are, for sure.
congrats.
May 30th, 2010 at 7:24 am
Your logo is much more directly relevant to you. Seeing it, I see a bit about you. I love it, love the colors, and think the execution is well done.
Rock it hard.
May 30th, 2010 at 7:49 am
The concept is amusing. The execution is not well done. Sorry, but I’ve worked with award winning graphic designers for 30 years and this just doesn’t stand up.
May 30th, 2010 at 12:09 pm
It doesn’t quite work for me. The little man’s body language is strange and it’s not obvious that he’s holding a book…might want to send this back to the drawing board…sorry. I think there’s a much better way to represent who you are and what you do, but I’m not a designer, so can’t offer much help there.
Rosie
May 31st, 2010 at 10:45 am
Doesn’t work. It would have been ‘cute’ for the early years of your business but for your professional level it looks awkward and as another person commented is a bit too much about ‘you’.
It also has a one dimensional feel to it that is truly not representative of you and your company.
May 31st, 2010 at 10:45 am
Hi Peter,
I like the new logo, I think it looks great. I’m a big fan of Dana and Tony and their I Design Your Logo concept.
Congrats!
Vanessa
May 31st, 2010 at 10:46 am
Love the red typeface and font. Bold. Not so sure about the red parachute though. Looks a bit like a cloud with veins.
The important thing is you like it!
May 31st, 2010 at 7:46 pm
Execution is too childish for someone of your stature. Looks like clip art from Word. The guys at the logo site have some nice work there, but this is sub par.
June 4th, 2010 at 5:57 am
um… logo? Where’d it go? Looks like two links of a chain, from where i’m sitting. Kind of zen, actually– you can attribute different meanings to it depending on the context you’re in at the time. But I’m seeing this through Gist, so perhaps the actual logo of the parachutist was lost in the hyperlink surfing somehow…