Comments on: Top Four Ways to Get More Relevant-to-you Queries on Help A Reporter http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/ Wed, 10 Mar 2010 14:48:13 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Alex http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/comment-page-1/#comment-3754 Alex Tue, 03 Jun 2008 17:03:51 +0000 http://shankman.com/?p=916#comment-3754 http://www.chicagobusiness.com/cgi-bin/mag/article.pl?articleId=29944 case in point for your thoughts on #4. http://www.chicagobusiness.com.....leId=29944
case in point for your thoughts on #4.

]]> By: Elicia Basoli http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/comment-page-1/#comment-3752 Elicia Basoli Tue, 03 Jun 2008 11:45:10 +0000 http://shankman.com/?p=916#comment-3752 Great tips Peter! The only hurdle to #4 is that occasionally you'll get a client that doesn't like disclosing that type of personal information. They keep work and play 100% separate. That makes not only learning more about them challenging, but it often makes for an less-than-thrilling client/agency relationship. Totally agree, though, it helps to know more about who your working with! Great tips Peter! The only hurdle to #4 is that occasionally you’ll get a client that doesn’t like disclosing that type of personal information. They keep work and play 100% separate. That makes not only learning more about them challenging, but it often makes for an less-than-thrilling client/agency relationship. Totally agree, though, it helps to know more about who your working with!

]]> By: Douglas Quenqua http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/comment-page-1/#comment-3740 Douglas Quenqua Mon, 02 Jun 2008 20:14:51 +0000 http://shankman.com/?p=916#comment-3740 I don't know - as a reporter who's used HARO, I'm not sure I like #2. If I share my contact info in an attempt to find sources for one story, it doesn't mean I want to be barraged with pitches for other stories--especially if you're trying to divine my beat based off a single inquiry. It's exactly that kind of junk that soured me on Profnet years ago. To be honest, I've already had a few too many people responding to my first HARO request weeks after my deadline, which was clearly stated in my request. I for one would be hesitant to use HARO again if I though PR people were being encouraged to get creative with my contact info. Not trying to be a snob, just giving you the honest opinion of one reporter. I don’t know – as a reporter who’s used HARO, I’m not sure I like #2. If I share my contact info in an attempt to find sources for one story, it doesn’t mean I want to be barraged with pitches for other stories–especially if you’re trying to divine my beat based off a single inquiry. It’s exactly that kind of junk that soured me on Profnet years ago.

To be honest, I’ve already had a few too many people responding to my first HARO request weeks after my deadline, which was clearly stated in my request. I for one would be hesitant to use HARO again if I though PR people were being encouraged to get creative with my contact info.

Not trying to be a snob, just giving you the honest opinion of one reporter.

]]> By: Kami Huyse http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/comment-page-1/#comment-3739 Kami Huyse Mon, 02 Jun 2008 19:48:11 +0000 http://shankman.com/?p=916#comment-3739 I think that getting reporters that cover your beat to join and use HARO is probably the best one. The fact that you deep 6 off topic pitchers should also give reporters a good feeling about using it. But here is a new one for the list. How about giving reporters leads even if it isn't for a client? I have done this several times on HARO. The good news is that this gives you practice in non-promotional pitching (since it won't benefit you or a client directly) and it builds up goodwill with reporters who come to see you as a credible source of news. Plus, it is just a nice thing to do. I think that getting reporters that cover your beat to join and use HARO is probably the best one. The fact that you deep 6 off topic pitchers should also give reporters a good feeling about using it.

But here is a new one for the list. How about giving reporters leads even if it isn’t for a client? I have done this several times on HARO. The good news is that this gives you practice in non-promotional pitching (since it won’t benefit you or a client directly) and it builds up goodwill with reporters who come to see you as a credible source of news.

Plus, it is just a nice thing to do.

]]> By: Suzan French http://shankman.com/top-four-ways-to-get-more-relevant-to-you-queries-on-help-a-reporter/comment-page-1/#comment-3738 Suzan French Mon, 02 Jun 2008 19:06:44 +0000 http://shankman.com/?p=916#comment-3738 I'm with you and Allison: learn to be a better PR person or get more newsworthy clients. This is why PR people are considered a necessary evil by some journalists (and I've worked--still do--on both sides so don't blast me.) A) People are complaining about a FREE resource. FREE! B) Journalists have chosen these stories and editors have approved them. Obviously they know what what their readers/viewers want and people on this list are going to take issue with that? Are you kidding? I’m with you and Allison: learn to be a better PR person or get more newsworthy clients.

This is why PR people are considered a necessary evil by some journalists (and I’ve worked–still do–on both sides so don’t blast me.)

A) People are complaining about a FREE resource. FREE!
B) Journalists have chosen these stories and editors have approved them. Obviously they know what what their readers/viewers want and people on this list are going to take issue with that? Are you kidding?

]]>