PETER SHANKMAN

US Netcom is hereby barred from EVER practicing PR again.

Dear US Netcom: You’re never allowed to do PR again.

For Google, I offer this: Dear US Netcom: You suck.

Hey Kim Cooke, Mark Hefley, Jeff Warhol and JJ Kelly: No reporter I know will ever write about you. Ever. Except to talk about what opportunistic weasels you are. Consider getting new jobs. Consider changing your name. Some guy who tried to sue his jDate is now living in another city under an assumed name because of this blog. You think I can’t point out to the entire WORLD how disgusting you are?

(For Google) Kim Cooke, Mark Hefley, Jeff Warhol and JJ Kelly+opportunistic+jackals

I’ve said this many times. NEVER USE NATURAL DISASTERS, CRISISES, OR THE DEATHS OF INNOCENTS TO PROMOTE ANY PRODUCT. EVER

EVER.

US Netcom = bad decision making (For Google)

I’ll quote this here because Kevin Dugan at Bad Pitch already did. And compared to my wrath, he was NICE. You’ll get NO OTHER PLAY. (Plus, it’ll drag people here when searching you from Google.)

US Netcom sucks. (for Google.)

”For $1 per student per year, services such as AllCall Notification could have provided VT with a method of crisis control capable of reaching every student far faster than email. It should have been in place as part of the school’s emergency preparedness plan.

"There is a tragic lesson for every educator of every school-age student: AllCall or other notification services can save lives. If it had been in place at Virginia Tech, the situation could have been, and probably would have been, much different."

No. The tragedy is that you morons actually thought that sending out a press release like this could be a good idea.

What if it was your son? Your husband? Wife? Would you still try to capitalize on it?

Idiots.

Give them a call and tell them what morons they truly are. Read their dumbass release first, including where they go say the President of VT is "wrong."

Kim Cooke
Mark Hefley
Jeff Warhol
JJ Kelly
US Netcom Corp.
800-695-7788
e: jeff.warhol@usnetcomcorp.com
web: http://www.usnetcomcorp.com

Tell them that SMART public relations people, who know better, say hi. And mention that their stupidity will come back to haunt them, a few hundred times over.

Avoid US Netcom. (For Google.)

April 18th, 2007 05:26 PM
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I’ve never felt the need to be malicious, or as Google likes to say “Do evil,” with PR but damn if I’m not tempted with this one.

What a bunch of morons.

April 18th, 2007 06:13 PM
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Well said, well said. This was absolutely disgusting. Please don’t let them ever profit from such absurdity.

April 18th, 2007 09:44 PM
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On the Radar

So much for good PR instincts.

April 18th, 2007 09:01 PM
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I share your dismay (and you’re welcome).

April 18th, 2007 09:33 PM
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Thats what you get when you hire PR people for a $1.

April 18th, 2007 10:00 PM
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Since you were (brutally) honest, I’ll admit that I’ll have to share this post with some colleagues to remind them not to make the same mistake. We’re so used to capitalizing on news, it can be an easy– yet incredibly heartless– one to make. What’s worse, you know there will be some media who actually bite on this kind of crap, which is why shameless pitching won’t die.

April 18th, 2007 10:09 PM
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very sadden by this…. idoits isnt a strong enough word and there isnt keys on my key board that will allow me to print large and bold enough to write how stupid these people are…. *sigh*

April 19th, 2007 11:44 AM
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I agree that US Netcom is foolish to have attempted to capitalize on this massive tragedy by claiming the use of their service could have made the situation “much different,” but from today’s VARBusiness newsletter… what’s the difference really? (Link Below)

I think you’re being too hard on these PR folks.

VARBUSINESS NEWSLETTER
“Editor’s Note: Not a day goes by that I’m not on e-mail, be it for business or pleasure. I can rattle on endlessly about its extreme usefulness, but as a means to inform a college campus that a shooter’s at large? That one leaves me scratching my head, and I can’t help but expect more from a university that includes “Tech” as part of its name. GovernmentVAR senior editor Jill Aitoro offers some IT options that perhaps can prevent another tragedy.

http://newsletter.varbusiness......lw0E6Ky0Ed

Gayle Kesten
Managing Editor
VARBusiness.com
gkesten@cmp.com

July 3rd, 2007 01:15 PM
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This is sick. I found this while googling “US Netcom” because our school was shopping for their parent notification systems. They used to be called PhoneMaster but I heard that PhoneMaster got a bad reputation for shady marketing tactics so they had to change their name. Looks like US NetCom / PhoneMaster may have to change their name again after such a terrible marketing tactic. You would think that a company that specializes in parent/student communication, parent notification, automated calling, etc, would be better at communicating with the public. Amazing.

July 13th, 2007 03:53 PM
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To the previous poster, avoid us netcom phonemaster. We used to use their parent notification system and it never worked right. All hype, apparently like their PR department!

September 27th, 2007 05:43 PM
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This doesn’t suprise me at all. I have no doubt that the second the V-Tech story broke on CNN, the management at US Netcom had dollar signs in their eyes.

August 21st, 2008 11:38 PM
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You know I found this today while researching and I have to say that the way that this was presented was bad, but it is true. A lot of people could have been notified quickly if this system had been available. I know for a fact that people of this company did not want to capitalize on the terrible crisis that happened. They wanted to prevent things like this from happening again. Should have been worded a little better, but the message is that if students would have known they would in fact have been safer.
No matter how you slice it, schools need a system like this.
Oh and taking the word from a past employee of a place is never good policy.

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