PETER SHANKMAN

Want your brand seen by over 100,000 people in at least six countries this year?

UPDATE! TWO THREE FOUR FIVE SPOTS SOLD ALREADY. THREE TWO LEFT ONE LEFT!!!! SOLD OUT!!

SOLD OUT!!!

Any desire to get your company, logo, or brand image in front of thousands and thousands of people, all around the world, all throughout 2010?

It’s no secret I travel a lot.

It’s no secret I speak a lot at conferences, major corporations, etc. when I do.

It’s no secret my Macintosh comes with me wherever I go, from Asia to Starbucks, from Australia to Whole Foods, from Newark Airport to the Tokyo Subway.

So far, I’m booked for over 50 speaking gigs in 2010. I’ve already purchased airline tickets totaling over 125,000 miles SO FAR. I’m expecting this year to be busier than last year, and last year, I traveled a little over 300,000 miles. I’m thinking I’ll crack the 400,000 mile barrier this year.

I figured out that my laptop is out 80% of my flight time, (and last year, I was upgraded to Business Class or First Class on 94.4% of my flights.) Additionally, I spent 90 minutes or more PER FLIGHT in an airport lounge, waiting for said flight. My laptop was out for 98% of those lounge visits, all across the world. Of course, it’s also right side up through every single pointless TSA scan, every flight, every time. Hey – note the second row, right photo – My HARO sticker is on a NASA jet! Beat that!

I bought a new Macbook Pro last week.

Want to sponsor it? Want to get your logo seen by well over 100,000 people in a year? (And you know how I talk to EVERYONE…)

I’m auctioning off five three left! sticker spaces on my new Macbook Pro cover for $2,500 a piece. That comes out to about $200 a month, or $50 a week. They will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop’s case. If anyone asks about your sticker, I’ll send them to whatever website/email address you want.

Last year, I got more than 200 people to sign up for HARO simply because they saw the HARO Sticker on my laptop and asked me about it.

Want in? Email me – peter -at- shankman -dot- com.

January 4th, 2010 02:06 PM
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I love this! Leave it to Peter to come up with an over-the-top idea like this.

January 4th, 2010 06:45 PM
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Peter, A great idea. I have to say that you teach us something about life and living and business every day. You have the brand on branding oneself to the world.

Sher

January 4th, 2010 07:42 PM
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Brilliant. Love it. Brilliant. :)

Anything can be sponsored. Seriously.

January 4th, 2010 09:24 PM
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Let me do the quick math on your proposition:
Your brand circling the globe on Peter’s laptop for one year $2,400 dollars
The CPM on your advertising spend $240
The CPT (cost per touch) for every time Pete refers your brand $120
Having the Founder of HARO and word of mouth wizard Peter Shankman behind your brand and vouching for it . . . PRICELESS

Move over ‘I Wear Your Shirt’ Guy and Las Vegas Strip Walker . . . there’s a new kid on the block and he’s straight pimpin’ his laptop.

Question – if I sign an insertion order for the full monty to promote ‘The Purple Goldfish Project’, how about some value adds? What are we talking about for lagniappe . . . the little unexpected signature extra(s) thrown in ‘for good measure’?

Stan
@9inchmarketing
#PurpleGoldfishProject

January 4th, 2010 11:02 PM
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Peter! You are a freaking genius! Now, if only you could “lend” me a piece of your brain for a moment… just a moment. Awesome idea, and if I could afford it (startup biz) I would be all over it… ah, maybe one day.

Happy New Year!
~spunky

January 5th, 2010 08:15 AM
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Holy Moly Peter…you crack me up with your off-the-wall, fun-lovin brilliance! No wonder you are known as the PR / Creative Marketing Guru! Wow…I think there’s a saying out there about selling igloos to Eskimos that reminds me of you! Hahah…Congrats for an awesome idea…I’ll see if I can pull off the sponsorship.

And ya know, since you are hanging around all those lounge airports for sooo many darn hours furiously typing away on your keyboard, ya gotta relax too. Your feet must be up some of the time while you stretch out, so have you considered having someone sponsor the soles of your shoes?! LOL.

Laughing and lovin’ your creativity,
KC 

January 5th, 2010 08:31 AM
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Hello Peter..
There’s Magic… in that laptop spot. Great idea, one day soon Magic Sports & Health Complex will be there too. I always take a few minutes to see who and what you’re promoting.. Safe Travel and Great Success for 2010 to You and Everyone that you share with each day.
Ronnie…

January 5th, 2010 10:51 AM
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ahhh….. I love the ideas Peter!! Fabulous!

January 5th, 2010 10:18 AM
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I can see it now, the guy sitting next to you on the plane pulls out his iphone and shows you pics of his kids. You flip over your laptop and show logos of your sponsors. Love it!

January 5th, 2010 11:39 AM
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Genius, my friend. Genius.

January 5th, 2010 12:34 PM
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Still carrying your WaterField Designs Kindle Case on all those flights? Hope so!

January 5th, 2010 02:21 PM
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Great idea! Now if only that sticker could link to my site ;)

January 5th, 2010 02:26 PM
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You and the t-shirt guy!!!! OK – how much to tattoo a brand in a highly visable space on your body!!?!! ;)

January 5th, 2010 02:00 PM
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Nice work Peter, love the 2009 hair vs the earlier version btw. It knocks 20lbs off you :)

January 5th, 2010 05:39 PM
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hey peter,

How about if I pay you to wear a klo rocks custom photo necklaces – with a picture of each your beloved cats – they are reversible so we can feature one on each side. Now matter how many miles you log — you will never be without your cats again!

klo

January 5th, 2010 06:39 PM
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Yikes, Peter. What’s next? Renting out space on your underwear?

January 6th, 2010 02:05 PM
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Can I just sponsor one of the letters on your keyboard? Maybe “Q”… I can’t imagine that one gets used very often. ;)

January 10th, 2010 03:08 PM
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wow, all sold out just beginning 2010.

January 10th, 2010 08:38 PM
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Peter, Did you not know that you are a hit and would be sold out! I did. You are a genius and spread good news to all of us. You help us promote our expertise and have fun doing it. My friend Stacey Mayo wrote a book about people who get paid to do what they love and you are certainly one of those people. I am so glad to be one of the ‘followers.” Thanks for brightening my day three times a day.

January 12th, 2010 09:28 AM
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Peter, Do you have HARO teeshirts that you sell? It would be cool to have a tee-shirt that shows your computer case top. similar to the tee-shirts Banana Republic used to make that showed the passport stamps from countries. Or you could design a tee-shirt for Shankman followers with 2009 locations on it. Then we could promote you all over the world.!!!!!!!! Just a thought………….

February 14th, 2010 09:40 AM
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Never mind! This post answered my question.

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