PETER SHANKMAN

What better way to shout “STEAL MY iPOD!!”

<In ad pitch meeting>

"So here’s our idea – Those New Yorkers, they’re always running around on those underground busses – I think they call them "subways" or something. Anyhow, what if we put little audio jacks there, and people can listen to our music on the platform through our advertisements?"

"Great idea! And I was watching Sex and the City last night, it seems like the city is incredibly safe now, so I doubt anyone would ever steal the iPod the people have to hold in their hands to plug into our ads!"

"Definitely! OK. Let’s do it. Good job, guys. Wanna get some dinner?"

"Sure! How about Bennigans?"

"Sweet!"

<end pitch meeting.>

Sigh. Who’s brilliant idea was this?

Target1
18th St. #1 uptown train. Empty platform.

UPDATE: This photo is in no way intended to make you think that the person listening to the advertisement is not intelligent. In fact, she’s more intellingent than most – note the bag securely wrapped UNDER her shoulder, as well as the other iPod ear bud NOT in her ear, but dangling. This would imply that she can easily hear any potential threats coming her way. Well done. We should all be this smart.

October 24th, 2007 11:22 AM
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Nice. One of the most useless stations in the whole system. Along with the 28th St. 6 station.

October 24th, 2007 02:13 PM
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Jesus..that is really dumb, but actually kinda funny.
a.- you also can’t hear the train coming
b.- you also can’t hear the dude creeping up behind you to dig in your purse :)

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