When Direct Mail Goes Wrong
And so, I open my mail this morning, to a "certified" (wasn’t really, just said it was for the hope that I’d open it faster) note from the AARP. (American Association of Retired Persons.)
This in itself is a little odd, as we know, I’m 33.
"Dear Mr. Shankman"
Our records show that you haven’t joined AARP yet, despite being fully eligible to do so. As you know, AARP is the premiere organization for people over 50 like yourself…"
That’s when I stopped reading.
Over 50 like myself?
Enemy for life, AARP has just made.
Memo to AARP: GET BETTER MAILING LISTS.
2 Responses to “When Direct Mail Goes Wrong”
Isn’t it possible they (AARP) realizes that it will take them YEARS to convince you to join and they’re trying to get a head start? Come on, what right-minded association of old farts wouldn’t want a sky-divin’, Segway-drivin’, Beemer-ownin’, attention-deficitin’, metro-sexual, PR magnate like you?
Give yourself some credit.
Ha! Glad to see you’re back to the blog. Give me somethin’ to write about (and stop gloating about that newspaper thingy, we all hate it when you’re so right all of the time).
Mike
>>
Our records show that you haven’t joined AARP yet, despite being fully eligible to do so. As you know, AARP is the premiere organization for people over 50 like yourself…”