PETER SHANKMAN
| POSTED ON August 21st, 2008 | 294 COMMENTS | + ADD YOUR COMMENT |
Gotta tell ya… I’m getting pretty tired of hearing that.
Was having a conversation the other day with someone via IM. She asked me where I was, and I told her I was talking from the lobby of the W hotel in Times Square, waiting to have a drink with someone who runs a marketing firm.
“The W Hotel?! What a tough life! Will you please do some work?!” she IM’d back. It was around 3pm. She didn’t know I’d closed two deals, brought three new advertisers to HARO, and gotten one client onto CNN. Not bad for someone who, according to my friend, had to be nagged to “do some work.”
It’s not the first time I’ve heard that from her, or for that matter, from countless other people. One of the sub-hazards of having several status updates on various devices, I assume. In the past, I’ve heard virtually identical comments resulting from Facebook or Twitter updates that have included “Driving from LA to SF, stopped to get gas outside some wind farm,” “Sitting in the lounge at Gatwick, munching on a bagel,” “Singapore–>EWR flight delayed, hitting Duty Free, anyone want anything?” “Sitting on the hood of my rental car, watching the sunset from the desert outside of Eloy, Arizona,” and of course, “working from the Ranch, waiting for them to fuel the plane,” which of course, is code for “handling a client issue via conference call, with my skydiving rig on my back, hoping I’ll finish the call before the next load goes up in the air.”
To my detractors (who I should say, I don’t believe are saying “do some work” to be mean,) I respond simply with “On any given day I’m working twice as hard as you if not more so, and if you’re hating, you’re simply not as adept at playing the game.” And I mean that with absolute respect, and no insult intended.
Look, I talk all the time about how I have ADHD, how I use it to my advantage, blah, blah, blah, but let’s seriously consider this for a second: What does that actually mean?
I don’t do well in offices, I don’t do well in a structured environment, I sure as hell don’t do well in a cubicle, and the last time I had a “job” with a “boss,” I quit within three months of starting. I’m very fortunate to have realized it as early as I did, because what it tells me is that I’m simply not designed for working the way you work, but I’ve been smart enough to learn from it, and adapt my lifestyle to not only meet my needs, but exceed them, all while having fun.
I can work from anywhere. With the technology available to me, I’ve worked from a forest, an airplane (as I’m doing now) the back of a Taxi, or a beach in Phuket. I’ve sent out the HARO while waiting to board a plane, on a Metro North Railroad, or poolside from a conference in California.
I’ve also closed deals at nightclubs, in bars, or while running through Central Park at 11:30am on a Tuesday. I’ve taken client calls while taxiing down the runway while in the plane out of which I’ll skydive nine minutes later. I’ve gone on TV to talk about marketing with 27 minutes notice, stopping in a Nordstrom to buy a button down shirt and jacket, because I was wearing a t-shirt at the time, and it was soaked with sweat after a run. With logic suggesting that I’ll be placed at a desk where the camera won’t see the lower half of my body, I walked in to the newsroom in a button-down shirt, blazer, Nike shorts, and New Balance sneakers. I washed my face in the bathroom, they applied foundation and pancake makeup two minutes to air, and 15 seconds before we came back from commercial, a production assistant ran on set to pull off the tag from the sleeve of my jacket. The interview went flawlessly.
Best part? One of my greatest accomplishments is that I have NEVER, EVER had a client say I wasn’t paying enough attention to them, or a colleague tell me that I missed a meeting, or wasn’t focused. In fact, 90% of the time, I don’t tell people where I am, and they naturally assume I’m in an office, at a desk. Good. That’s what they should be thinking!
But before you tell me to screw-off as you read this from your desk, know that it’s not anywhere near as free-and-clear as it might seem. With this freedom, comes the inevitable other side of the coin. And this flip-side is for my friends who shout “do some work” in all caps in the window of an IM.
Sure, I might try and tack on a half-day of skydiving or a few hours of beach time after a business trip before flying home, but the last time I took an honest-to-G-d vacation, without a laptop or cell phone? July of 2001. Last time you did? Probably a few months ago, if not sooner. Every year, I’m invited to view photos from my friend Karen, as she comes back from Africa, or Australia, or some other wonderful place, where she’s toured for the previous two weeks, totally off the grid. My friend Cheryl heads to Fiji, or the Galapagos Islands, or Brazil, or Portugal for a week after the NYC Marathon, every year.
While I try to explore at least one new place every time I travel, the concept of “off the grid” is virtually foreign to me. I never know where the next deal is going to come from, or who’s going to present it. My plane seat-mate? (Who on this flight, works in oil and gas in Houston, and has fallen asleep) Not this trip, but next time, maybe – Hell, I invented and eventually sold a company to facilitate just those kind of moments! At the supermarket? Always carry a business card or two, just keep a few in every pocket, you never know. At a step-cousin’s Bar Mitzvah? Why not. It’s happened. Watching the Mets? Who knows what the guy next to me does for a living when he’s not trash-talking the Pirates?
Remember the scene in Beverly Hills Cop II, (I doubt you would, normal people wouldn’t, it’s just how my brain works) where Eddie Murphy, undercover, says to the guy with the fake credit cards, “If you can’t handle this, I’ll just go to someone else. I’m a bizness man. I’m doin’ bizness. I’m makin’ moves. I’m movin’!” He’s snapping all around, moving in a million different directions to make his point. That’s how I live – Spinning ten plates at any given time – and thoroughly enjoying it! And that’s the key – when you enjoy what you do, it’s not work. That’s why the part about not going off the grid or taking a vacation isn’t a plea for sympathy – quite the opposite, it’s saying “hey, if you want this, can you handle doing things a lot differently than what you’re used to?”
“Why don’t you do some work?” This is work! This is what I do! I meet people, I put people together, I make deals, I make two and two equal five. I don’t sit behind a desk and create spreadsheets. I don’t move numbers from category A to category B. I don’t take phone calls asking where the TPS report is from a boss who hovers over me all the time, and I certainly don’t send an email, then go out for a donut, hoping that when I get back to my desk, I have a response. Wherever I am, that’s work. Whatever I’m doing, that’s work. And no, it’s not at a desk, and no, it’s not in a cubicle, and yes, I’m probably having a hell of a lot of fun doing it.
So Let’s translate “why don’t you do some work” into what it really is: “How come your job lets you fly all over the place, and have meetings in really cool places, and why can’t mine? Your job certainly doesn’t seem like work, why does mine?”
My answer to them? Because you don’t want it badly enough. If you really did, you’d have it. You’d take the risk, and play the game. (In actuality, that’s all it ever is – one giant game.) Face it – Having a job where you’re not the boss is, well, safe. You might hate it, you might think you can do it better, and you might want to firebomb your cubicle, but in the end, it’s safe. Your direct deposit comes in every other Friday, and you know it’ll be there. Going out on your own isn’t that simple. You’d worry every single day that this is the day you’re going to screw it all up, and lose it all. And when you woke up at 4:30am the next morning, (not because you can’t sleep, but because 4:30am to 5:30am is the only time you can work out without having to carry your phone with you) you’d smile that you kept it going another day, and actually look forward to working. You’ll wake up smiling, no matter how early it is. So you’d be scared on a regular basis. The paycheck wouldn’t be guaranteed, but the excitement damn well would be.
In the end, it comes down to boundaries, be them self-imposed or imposed by your own environment, either of which you feel you can’t fight. Boundaries that say “I have to work at a job and make a living so I can provide for my family and not be risky.” That’s fine! There’s nothing wrong with that. But that boundary comes at a cost, and it can be expensive at times, and I’m sorry, but those boundaries that lock you into your desk job aren’t my fault. See, I just never understood the boundaries. (Hell, I never understood a lot of things.) I never got that there were these man-made boundaries between working and playing that said the two shouldn’t ever meet, and because I never understood them, I couldn’t understand how to respect them. That definitely got me fired from the “I Can’t Believe It’s Not Yogurt” store when I was 17, no question. After college, I worked in several jobs early in my career, and they were always fun. When they weren’t, I simply left, and found something that was fun. And let’s not confuse “hard work” with fun – hard work, if you like the work, is fun. I’ve never left a job because the work was hard. I’ve left because I wasn’t enjoying it. And that’s two different beasts, entirely. The best New Yorker Cartoon I ever saw showed a man on a beach on his laptop, talking to his wife. The caption read “I”m not a workaholic. I work to relax.”
As I said above, I absolutely LOVE what I do. I didn’t get into PR and marketing because I thought it would be easy, or because I thought it was a party job. I honestly do like telling a story, and I’ve been blessed with an ability to do it well. The entrepreneurial aspect of all of it has come from, well, from not caring what other people thought, really. The same brain that got me beaten up in junior high is finally able to express these ideas that, shock of shocks, are actually worth something! How freakin’ cool is that?? If you go out and interview 10 entrepreneurs, I guarantee that almost every single one will say that they got teased as a kid, they were different, etc. And where are the kids who teased me? I’ve got no idea – but I’d be willing to bet they’re in a cubicle somewhere. And again, that’s cool – if they’re happy.
The problem though, comes when “do some work!” really translates into “I hate that you get to do that and I don’t.” Because if that’s the case, then don’t waste your time telling me to “do some work,” but rather, do some work on your own, and figure out why you’re unhappy. Once you figure that out, I guarantee, you won’t call it “work” a second longer.
Want to try it? I encourage it! Why wouldn’t you? Figure out what you do, figure out how to do it on your own, and go to town! It’s not for everyone – no doubt – just like I couldn’t handle a cubicle, there are people who can’t handle the doubt and fear that occasionally comes with doing it on your own. And that’s totally cool! That doesn’t make you any the less of anything! This isn’t a competition, which is what my “do some work!” friends don’t seem to get. The only people we have to compete with in this life are ourselves. If we’re happy with what we’ve done at the end of the day, whether that’s working for someone else, for ourselves, or somewhere in the middle, then I think we’ve won.
“Do some work?” October 28th will be 10-years since I incorporated my first company. For the past 3,650 days, I’ve done nothing but work. But you know what? It’s never once felt like it.
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Brilliant post. “Go where you wanna go, do what you wanna do” and make it pay off. :) |
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Positively brilliant “Go where ya wanna go, do what ya wanna do” and make it pay off :) |
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Peter – in the end, haters like Ike will hate on you no matter what you say. I agree with NS and applaud you! |
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Well said! I have heard this before…but your response is priceless…now can you chop it down to a twitter post? That would be talent. e |
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I’m Jeff and I own one of the world’s most popular sports websites, http://www.insidehoops.com and for the second year in a row I’m spending about 3 summer months traveling the world — but working part of each day the whole time. I’m in Nice, France right now and will be doing today’s update from an ocean-side bar/restaurant. Their lounge makes a great office for a few hours, and they have a massive LCD so I can watch today’s usa olympic bball game. Here I am two weeks ago in Lisbon, Portugal, waving from the city’s castle. And last week here I am in Sevilla, Spain: It took the better half of a decade of sacrifices, INSANE amounts of obsessive work, tons of luck (though in my experience the harder you work the more “luck” you get), etc. to get to this point. But now most internet-using NBA fans in the world know of insidehoops and a couple hundred thousand of them read it regularly. Jeff Lenchiner |
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Hello Peter, You are so right! When you love what you do and are making a difference in people’s lives, isn’t that what our purpose in life is suppose to be? Good for you! |
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You are awesome, period. I am a HARO subscriber and my favourite part of your notices is reading the intro you write. Don’t change! :) |
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Wow! YES! I’m there! I can’t tell you how many times people have said to me, “When do you work?”, “Must be nice!”, “How do you get anything done?” because I’m lunching with a client/potential client or at a networking meeting of some kind or blogging or forwarding them useful info… They think I’m nuts to travel an hour or two to Syracuse or Rochester to network… but I have developed business and friendships from both. I got a client from buying a piece of jewelry at the SPAC JazzFest (http://tinyurl.com/6knlw8)! And another from a NAWBO Christmas party, who told a friend who hired me too… I stumble & twitter and have profiles on facebook and linkedin and visualcv… and so on… and blog too, and most people complain to me that they can’t keep one profile updated or don’t have time to blog – but I make time because I understand the benefits of each. I’m beginning to think I have ADHD too – but you inspire me to go with the flow! I used to feel as if I needed to be more “focused/structured” but perhaps it’s that I have to understand my version of focus and work within it. It isn’t always easy, and there are stresses – but it’s fun and rewarding and exciting and challenging – and most people (that want more than a mind-numbing 9 to 5) would embrace that in a job. I’m blessed to have a husband with a paycheck every week, so when a business deal falls through or the “check is in the mail” takes months to arrive I don’t need to panic. Since I have spent a little time with you in person I understand how you work, you are an expressive person – when the lightbulbs starting clicking on and ideas are flowing it is a visible process…. cliche: see your mind working. Perhaps if they could see you in action they would have a better appreciation of the energy (ie work) that goes into what you do. Some people would probably get exhausted just watching you! I tend to find it energizing to watch how you put things together. I bought “LifesPlay.com” and need to put a site up there soon – thanks for reminding me of that… I LOVE TO PLAY! V- |
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This was PERFECT. And, exactly what I try to explain to people every day. Well said – I’m totally re-tweeting! |
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Peter, Thanx, |
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Mr. Shankman, you are a astonishing inspiration. There is a world of difference between a game and a competition. Will |
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You go Peter. Why worry about breaking any rules when you are making the rules. |
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As a sexuality educator, I’ve had some verrrry interesting conversations with people on trains, subways, and, even grocery store lines. “Just what do you do all day?” is a typical query because they can’t fathom that someone would be comfortable and have fun talking about and thinking about sexuality. Say whaaat? What’s not to love about my work? I’ve been self-employed for 23 years and couldn’t function any other way. http://www.honestexchange.com |
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With all due respect to Benet (#10) — did you not see the wink? I was being completely sarcastic, and am in no way a “hater.” This post rocks. Peter, can you reinstate my comment? |
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Brilliantly stated. Your words plinked out a melody for my soul. I’ve worked in the corporate world and hated it – have been an entrepreneur for most of the past four decades – starting at the age of 12. Those who don’t get the “game” of it after reading this, never will. It’s something one has to feel, and something that is rarely explainable. Great post, Peter. Thanks for sharing it. http://www.lindajhutchinson.com |
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Wow! I was riveted and inspired. Thank you. “Whether you think you can or think you can’t, you’re right.” Henry Ford |
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And why would you want to report on Facebook or Twitter that you’re “sitting in an office.” That’s just boring! I only enter the random or interesting things… |
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You go with your bad self! My philosophy is “Life is a game where you make the rules, so why aren’t you winning?” Where are you staying in Tampa? I’m at Clearwater Beach! |
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• Great stuff! Inspires me to do more with my biz. |
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it’s all about taking a leap of faith…and don’t think it’s for just the young kids. The clear secret – loving what you do, then it’s not work. |
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No sh&*! It’s not you, it’s them. You go brother! |
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Peter, If this is you “Not” working keep it up! Thank you for being brilliant enough to develop HARO, impressive and priceless resource. |
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Hi Peter, The result? Although I’ve structured my life differently from yours because I really like to unplug, I often hear people say how much they wish they could take as many vacations as I do. I’ve purposely built my business (http://www.success-stream.com) to give me lots of freedom. I love what I do (helping small businesses take the stress out of marketing), and I work hard when I’m working. Then I play hard when I’m not. It’s a good life, and one I wouldn’t trade for all the financial security in the world. So good to know I’m not alone! Stacy Stacy Karacostas |
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What I find most amazing: that the jacket from Nordstrom fit off the rack. (Sorry, that’s how MY brain works.) |
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Bravo, Peter, bravo! Your passion certainly shows in your post. Keep up the incredible work you do from wherever in the world you are doing it from. Love HARO! |
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Actually, when I read your blog, I ask myself “Why don’t I do some work?” You strike me as having a very full, energetic and rewarding professional life. From one ADD to another – you go boy! |
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Caroline, I, too, have had that desk job. Loved it. Had freedom. Glad you spoke up for all those who choose the desk in an enlightened environment and know how to prosper in it. |
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You are absolutely blessed with the ability to tell a good story! And the fact that you enjoy doing so is plainly evident in every word. |
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I hope you didn’t feel the need to write this because of Calacanis’ post on Alley Insider yesterday. As far as I’m concerned, you’re one of the hardest working men in showbusiness!! |
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Dear Peter, |
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WELL SAID! Maybe the kick in the pants someone needed today and definitely reignited my fire. Thanks Peter! |
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Next time someone says that to you, just smile and say: Don’t hate the player; hate the game. |
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I often get this comment – sometimes people think art is not work. This was brilliantly written Peter! |
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Maybe she was just pushing your buttons. That’s what friends are for. :P But good reads. It’s a tough job, but somebody’s gotta keep the cube-dwellers entertained. |
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THANKS PETER! Tell ‘em! I a mother of seven children and although I make tons of sacrifices, reading this today only proves to me – we ROCK! I got to say I ENJOY my J-O-B any day! |
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Great thoughts. Everyone is having the same thought this week. Ok, back to work! |
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Here, here! Since 1999, I have heard this countless times. I’m sending my “haters” this blog post! |
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And this is why there’s an “I heart Peter Shankman” group on Facebook. Bravo, Peter. Brilliant post! |
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Fabulous…………keep going and turn it into a book. We need more of it. I loved every word.You are truly an inspiration in the way you think and tell it. Continue to tell it to the world. |
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Well said, Peter! There is a life outside of the “box”! A big and beautiful life! Thanks for saying it straight. |
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I hear this too…and I don’t care! I have made the intent to design my life so I can go anywhere and still do what I love! More people need to free their mind and get out of the “norm”. There are so many miserable people who keep doing what they think they “should”, what society has told them to, and that’s their choice. I have had several businesses, I have worked hard a long time, and now I am interested in life! I love to “work”: write, talk, make audios, videos, interview, talk to people…but my real passion is to live life, travel, experience new and fun people, places… I love that I can work from almost anywhere! |
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Brilliant!! Thanks for a well-written thesis I could hand my husband to help him understand why I work the way I do and why my laptop has joined us on every vacation we’ve ever taken. |
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I just love love love this post! This is my life and inspiration. Only an entrepreneur can truly understand this article. Thank you for sharing and now I know I am not the only one! |
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Create a way to make a living around your lifestyle, not a lifestyle around your living and you never have to go to work and you never dream of retirement! |
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I’ll copy this and paste it next time i’m asked… Cheers mate, Cacharrón |
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great words Peter, and also the way that I’m trying to live my life now! KEEP UP THE GOOD WORK |
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This was an amazing post. I’m just one year into work and I’ve been struggling with the idea that productivity is not defined through the hours you put in at the office. I want to generate the most value I can in my career and I know that that won’t always be done in an office. I started a blog about career value and general and I hope that the realisation I made in this entry http://marinacilona.com/2008/0.....-and-rain/ is my first on the way to thinking about things in the way you do. So thank you. Marina |
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I’ve never read any of your posts before and only half of this one (at work), but…you’re awesome. |
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Most people just don’t know what work is… or what work can be. Excellent post. |
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Great read and I know exactly what you mean. Some people just don’t get it- work and play can be virtually the same if you are willing to go after what you want. |
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AMEN! I am right there with you! I work from home and I love it! Keep doing your thing! |
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I just love love love this post! This is my life and inspiration. Only an entrepreneur can truly understand this article. Thank you for sharing and now I know I am not the only one! |
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The best… :) |
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Keep movin, Peter! This is the right way. I work from home and have much more then my office collegues from “last life” :) |
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Most people don’t know you make more in a hour then most make in a year! “If you work with your hands you work for the rest of your life. If you work with your mind you never work again” Go Peter Go |
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I agree completely! But I still struggle to get over the guilt I feel when I’m not in my office. I can work anywhere and often do, but many people think |
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This article is perfectly timed in my life. I’ve spent the past few weeks putting together plans to get my own thing going and I your post gave another much needed push. Thank you for sharing this. |
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Love this post! As a ‘creative’ some of my best ideas come from a hike in the desert or a walk through a botanic garden. The mind is always working! |
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I think this is the best thing I’ve read in a long time. I totally feel the same way, seeing it put into words amazes me. I’m buying your book now. Is it available in audio as well? |
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Great post – I love working every day! It is fun for me – and when I am in a building the windows actually OPEN. : ) |
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This was my Demotivator this morning http://despair.com/gettowork.html It’s a personal choice how to live, work and play. I’ve been heckled for taking my laptop everywhere, even short trips. Don’t care. Many times I’ve been on a workation, got a good lead, turned around a quick release or design project. Clients were happy, no idea I’d been snorkeling that morning, or was going to Disney World that night. It’s the work that matters. FWIW. |
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Here-here Peter. Not only do I work mobile, but now with airplane wi-fi I work “in-air”, too. Work is work however it is packaged for you- the individual. Kudos on the story. |
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Thank you, Peter, for writing this post! I felt a sense of relief when I read it. I can SO relate. |
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Well said Peter- I need to print this out and hang it on my office wall. :) |
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I’ve been self-employed most of my life. One business I owned a while ago gave me the opportunity to talk to entrepreneurs all day long. I learned that what you said here (quoted below) is absolutely true. They all told me much the same thing: “If you go out and interview 10 entrepreneurs, I guarantee that almost every single one will say that they got teased as a kid, they were different, etc. And where are the kids who teased me? I’ve got no idea – but I’d be willing to bet they’re in a cubicle somewhere. And again, that’s cool – if they’re happy.” The old joke is that later in life the A students all get jobs working for the C students. My take on it is, if you are being teased and criticized it just means that you are doing something special and extraordinary and making a bigger effort than average. So … Smile and carry on. Shrug it off and enjoy your life. Keep up the good work. Thanks for this great post. And this one too: http://shankman.com/how-to-jai.....-you-want/ Best wishes, Mark Nolan |
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Inspirational piece. Its the perfect work life balance that we constantly strive for, read about, attend work shops out but never really work out of the box enough to live a balanced life. |
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