PETER SHANKMAN

Why “Inspirational Quotes” Don’t work

As is the beginning of every new year, we’ve all been suffering through countless inspirational posts, photos, and quotes throughout our social spheres over the past week or so. (I’m guilty of posting at least one or two, as well.)

But as I was going through my network last night, I realized something shocking, something that goes against the helpful reasoning everyone uses when they post those little inspirations. It made me think, and here’s what I figured out:

Those inspirational posts simply won’t help you to truly reach your goals.

See, every single one of those posts tells you what you can do down the road if you just start doing it now. You know what I mean – “You won’t get the ass you want in six months by sitting on it today!” Or, “when you go to lunch, ask yourself if what you want to order will look good on you in June.” You know what I mean. All these well-meaning inspirations are based on the logic that says you’ll think about them every day for the next six months until you see results.

Every. Day. For the next. Six. Months. The awesome inspirational goals you read today will carry you through the next six months!

Except… No.

Here’s the major flaw: Inspirational quotes are designed to motivate immediately, and for a defined time. A quarter. A turn at bat. A 3rd down. No inspirational quote, no matter how amazing it sounds when you hear it, no matter what awesome person said it, can fuel you day in and day out without fail for six months by itself.

So I offer you this: A simple concept that doesn’t sound super-quotable, and won’t be shared on Facebook a hundred thousand times, and won’t be copied and pasted in front of some landscape background. It’s just this:

Do today, what you know you can do again tomorrow.

That’s it. Whatever you want in six months, whether it’s a flat ass or a flat stomach, whether it’s more confidence to speak in public or more knowledge of Medieval architecture, you’ll get it by repetition. So do today what you know you can do tomorrow.

See, here’s why this works better than an inspirational quote: Repetition, in a shorter amount of time than you think, will make you want to do MORE today because you’ll know you’ve reached a point where you CAN do more tomorrow. And so on, and so on. And before you know it, it actually WILL be six months, and you’ll really be where you wanted to be six months ago!

Example: Want to do 100 pushups each morning? An inspirational quote will rev you up the first day, and you’ll do 20, maybe 25. Awesome! But the next day, and the day after that, you’ll be sore and hurting like hell, and the quote won’t have that same inspirational power it did three days ago, if it’s even remembered at all. Two weeks later, your goal, along with that quote, is a bad memory. BUT: Let’s say you KNOW you can do seven pushups tomorrow morning. Well then, that’s what you do today. And the next day, you’re not hurting, so you do seven again. And three days later, you’ll know you can do eight. Before you know it, it’s six months later, and you haven’t missed one day, and are doing 100 or more pushups each morning!

Nothing succeeds like success.

Inspirational quotes, while motivational in theory, don’t work because what you truly want never comes immediately. What you truly want always takes time, and repetition makes the best use of that time. No, it won’t happen overnight. Nothing truly awesome ever does. But it will happen. Remember this: Over time, repetition is what wears down the boulder and builds the mighty river. Sure, inspirational quotes sound better at first. But they fade. Repetition and your resulting growth from it, will stay with you forever.

Go get it.

  • http://twitter.com/ambassadorbruny M. Ambassador Bruny

    Thanks for the post. “Do today, what you know you can do again tomorrow,” is pretty inspirational. Sounds like finding the right words that work for you on a daily basis. Back in my day when I didn’t want to work out my quote was, “Everyday you waste is one you can never get back.”

  • Wendy Kalman

    You don’t even mention all those “get over the past; today’s a new day,” “love yourself for who you are,” and other love-related quotes that some people are always posting — I’d like to take your advice one step further — Stop talking about it and just do it already. (I mean, how long do you need to convince yourself that carrying grudges doesn’t work or that you need to get out of your head and just change your life?!)

  • http://www.facebook.com/stefanie.frank Stefanie Shields Frank

    Thanks for giving me a link to post on FB today — ha ha! I do agree with this. I used to be one of those people that constantly posted inspirational quotes, until someone told me to stop doing it and post my own stuff. I do think they have a place but they only scratch the surface if you’re serious about accomplishing . . . . well, anything.

  • Felicity Fields

    I’ve always ignored 95% of those stupid quotes, because they all sound good, and yet I forget them faster than I read them. Now I know why. :)

    Your timing is great, because this year I’m working on making out to-do lists that are accomplishable in one day, so that I can do the same the next day. Thanks for the pep talk. :)

  • http://www.obsessedwithconformity.com Jim Mitchem

    I’m up to 50 sit-ups and 40 pushups a day – starting last October. Just based on the idea of repetition and discipline. I like inspirational quotes, but yeah – quotes don’t make you sweat.

  • http://www.facebook.com/regis.dudley Regis Dudley

    Very good points, Peter! Thank you.

  • http://twitter.com/davincidiva lisa rothstein

    Never heard this insight before, but it is brilliant! I think it would work great for writers and other “creative ADD” people like the ones we talk to on our blog “The DaVinci Dilemma”. Creative people with too many ideas tend to get paralyzed by choice and by fear — and also hate routine and repetition. But making it easy and doable to “trick yourself” into a routine as you describe is a good workaround. If you know you can write a page of your screenplay tomorrow, then write one today. Then by next week, if you know you can write four pages tomorrow, etc. I think I am going to quote you on the blog!

  • Linda A.B. Miller

    Thanks for a great shot of sensible thinking!

  • http://twitter.com/CajunCopy Jesse Lanclos

    Interesting take, Peter. I love the perspective. do I want to get fired up, and run out of gas in 2 weeks…all because of unrealistic expectations? Or do I want to get the ball rolling today, and let my successes fuel me to keep moving forward? Good stuff.

  • Robert Meyer

    Very salient. Makes me think of the idea of focus and how difficult it can be to define what you want and what to do to get it. Interesting observations cum motivational quotes do less to help achieve a goal than they do to distract from the mechanics of getting it done.

    Personally, I will identify several tasks related to larger goals that need to be done every day or on a regular basis. I write those tasks down, then every day use them as an informal check list. There’s more to it than that, but writing down, ‘Checked analytics and uptime’ every day does more to accomplish a goal than vapidly pondering how a long journey begins with one step.

    Keep up the good work, Peter.

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  • Gary Coxe

    The good thing about inspirational quotes is that it lifts you up when you need a push. I agree, though we might forgot what we have read, but if we have the passion and the drive to do things – a quote would be useful. Great post and great read!

    Kudos,
    Gary Coxe

  • http://twitter.com/mediathatsells fruition Media

    Thanks Peter–absolutely delicious. But, what does this mean for all those motivational speakers, expecting us to buy their “inspirational” products?

  • http://twitter.com/360greenmart 360GreenMart

    To keep your pace smooth and clean, “Do today, what you
    know you can do again tomorrow” is really sensible. We sometimes like to do things the next day because either we are too lazy or think it can wait that we end up overloaded with so many
    tasks or worries the next day.

  • Gary Douglas

    This
    made me laugh and think at the same time, which is a good thing. I may have
    to change my habit of scribbling down every inspirational quote I come across
    with this year.

  • http://twitter.com/tomv77 Tom Velasquez

    I like it. But I still like the motivational quotes.

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