PETER SHANKMAN

Why Most People Are Full of Shit, and How to Not Be One of Them

Another in the series “How to be Taken Seriously.” This time, we’ll focus on not being full of shit.

I’ve got an exercise for you. For the next seven days, make a concerted effort to count how many people with whom you come in contact who end your conversation with “I’ll call you,” or “Let’s get coffee!” or “We should connect for a drink!”

In two weeks, go back and visit the list you made, and see how many of them followed up on their suggestion.

The answer will more than likely be “none.”

We live in a world where 99% of the people you meet are full of shit. It just is. It’s not up for debate, it’s not a scientific fact, it just is. I think this is the case for several reasons, but the most logical one is as follows: We all want to be thought of as “The nice guy.” Ironically, by doing this, we usually come across as full of shit, as opposed to the nice guy. If we play the nice guy role in the beginning “Call me! Happy to help!” Or “Let’s get coffee!” and then never follow up, or cancel plans, or never answer the resulting email, not only are we blowing our “nice guy” persona, but then we’re proven as even worse than a “not nice guy,” we’re proven to be full of shit. At least if you’re not nice and honest, you’re true. But being nice on the surface and never returning the call moves you from “nice” to “not nice” to “full of shit.” And that’s the worst place to be.

Others are full of shit because they only look out for themselves, feel the need to attempt to win by taking everyone else down, or simply put, just don’t care. Whatever the reason, just look around – there’s no doubt we’re living in a world full of people who are just full of shit. I’m on an Amtrak as I write this, and the guy next to me just got off his phone with a “OK, you too – Totally have to get together, no doubt, I’ll call you!” He hangs up, and under his breath, as he’s shaking his head, he mutters, “douche.”

So if that’s the case, there’s one really awesome thing you can take out of it. If everyone is full of shit, it’s never been easier to be at the top of your game and own the playing field. Think about it – It’s the same logic as the kinda-thin girl who hangs out with fat girls – By comparison, she looks hot. If everyone else spends their time disappointing everyone else, all you have to do is rise 1% above the fray, and you win it all.

So here’s how:

1) Exceed relatively low expectations. Again – We don’t expect much out of people anymore. Used to be we’d expect stellar service on all counts – Whether it was the windshield being washed when we pulled up to the gas station, or our meal being brought to our table – that’s pretty much gone nowadays.

Sure, it’s awesome to set the bar totally high and exceed it. And I’m not saying don’t do that. But focus on building your reputation piece by piece. If you don’t want to have coffee with someone, don’t suggest it as you’re saying goodbye after your first meeting. If you DO want to have coffee with someone, why not suggest a Skype call, and when you email to follow up, upgrade it to coffee. Start off low and grow quickly. It’s the easiest thing in the world to do.

2) Do “unexpected followup” daily. I have a big, big stack of business cards. Probably over 3,500, 4,000 cards. These are people I’ve met once, usually at a conference or trade show. They’re not “contacts,” per se, but they’re also not complete strangers. I keep these cards in a giant fish bowl on my desk, where people who don’t constantly worry about their weight would keep candy. Each day, I pull ten cards out, and email the people on them, just to say hi. No selling, not even that much talking about me – Just asking about them. How are they, what are they working on, etc. This keeps me “top of mind,” and does two other things: Brings some of those people from “quasi-contacts” to “clients,” and as beneficial, makes me first in their mind when someone they know asks if they know anyone who does what I do. Added bonus? I get to say hi. Nice touch.

3) Do the little things no one else does. You have any idea how many times I show up at early morning meetings with donuts? I call it “Insta-Hero.” It’s incredibly easy to be the Insta-Hero. Show up to an early morning meeting with Donuts. Make sure there’s a full bowl of candy on your desk when people come by. ALWAYS carry a pen, a stick of gum, and a lighter. (And not just for people who smoke – Lighters can act as a scissor and burn down a loose thread, among millions of other uses.) Be the one who always does the little things, and you’ll be the one people turn to when they have a budget to spend.

4) Find out what people are doing. If you had any idea on how many people I have Google Alerts, you’d call me the King of Stalking. But in fact, those alerts are one of the most helpful tools in my arsenal. Someone gets quoted? Drop a congratulatory note. Someone gets promoted? Send cookies. Someone takes a new job? Send a six pack. It’s not hard, doesn’t cost a lot, and keeps you well above the fold of mediocrity. Why? Because no one else does it. Again – When most people are full of shit, it doesn’t take that much to not be! So don’t be! Everyone wins! (Especially you!)

5) For God’s sake, if you do nothing else, just be nice! A smile goes a hell of a long way towards proving you’re not full of shit. Just by being a touch nicer – Offering to help someone put their bag in the overhead compartment, letting the obviously time-crunched person go ahead of you at Starbucks… You never know where these small, innocent acts can lead – But yo do know this – If they lead anywhere, they start off with the other person believing you’re in fact, NOT full of shit – And from there, it’s up to you to keep proving that.

Have fun. And if I missed anything, tell me in the comments.

  • http://www.stylehiclub.com Chandra

    Love the google alert idea.

  • http://www.RyanHanley.com Ryan Hanley

    Peter,

    Personalized follow is so powerful when you are trying to stand out from the crowd. I do hand-written letters on letterhead to all my new clients. It sucks and my hand hurts after but I want them to know they are important to me… I hope that gets through to them and the people I get feedback from seem to think so…

    These are all great tips! Thank you.

    Ryan H.

  • http://www.danaditomaso.ca Dana DiTomaso

    This is what I loved about Edmonton when I moved here. When people said “we should go for coffee” they MEANT it. And followed up!

  • http://websiteurl Kathleen

    And when you do “have coffee,” go beyond just the business–find out what their passions are–connect on a human level rather than just in the dollars and cents realm.

  • http://websiteurl Amy

    Great post.

    A successful man I know always makes a point to find out birthdays. He keeps track of them in an Outlook calendar sends everyone he knows a handwritten birthday card on his own stationary. Very cool.

  • http://crosscountrynewbies.blogspot.com/ Marty

    Let’s get coffee! No, really – if you happen to be in the SF Bay Area on one of your many trips, look me up!

  • http://www.jarnsdorf.blogspot.com Julie Arnsdorf

    Super ideas that take little effort, but very effective. Love the fish bowl idea with the business cards. And, the Google Alerts are ideal. I’m implementing some of these ideas today!

  • http://www.tumblr.com/blog/happywalks Regina Twine

    Awesome message. It made me think about how many times I said “We should get together” just this week. I need to followup more with these people.

  • http://www.411grfx.com LuAnn Roberto

    Well done! I wish I had written this and its going on my status pronto! you rock Peter!

  • http://websiteurl Staci

    Thanks for the tips! I hope that I am one of the “nice people” out there! I have to agree with Ryan. Hand written notes go a long way and there are few that do that anymore.

  • http://www.issamar.com Rabbi Issamar

    amazing post. the fishbowl idea is awesome. BTW Peter- about stalking– just think about how many people have google alerts (or will after tonight) on YOU.

    :)

  • http://www.myntpr.com Ronnie Manning

    Great post! really made me think of the times I have been guilty

  • http://www.fitforreallife.com Kate @ Fit for Real Life

    I really appreciate you sharing these tips (for free, even!, unheard of in these days!) No matter what industry you’re in, this stuff applies, heck, even in your personal life – you’d be an awesome friend or family member if you used some of these follow-ups with those in your closest circle!

  • http://websiteurl Samantha

    Thank you again for stating the obvious things people often forget, and can change in the times of the world being completely self asorbed. Well done Peter, and thank you.

  • http://websiteurl Sandra

    Another way not to be full of shit? Don’t insult the “fat girls” and assume that being thin=being hot and being fat=unattractive. Because it’s not true, and it’s not nice. Other than that, great post.

  • Farrah Haidar

    I love these ideas and will implement them. But, can I share with you a time when you didn’t take your own advice? If yes, please email me.

  • Ann

    Except to me bringing donuts in order to be the hero or sending cookies because you hope that you’ll be top of mind for business dealings – while good business is also being full of shit because everyone is your friend in the hopes of getting business from them.

    Just trying “not to be full of shit”

    Ann

  • http://www.redinc.biz Melanie Szlucha

    Totally doing the business card thing. I have a big, nasty pile of them that always racks me with guilt that I *should* have done something. Freakin’ brilliant!

  • Kat

    Love these tips. I think that some of this has gone away with our overall civility as a society.

  • http://www.MediaSeahorse.com Gary Parkes

    Great post. I have said the same thing over and over about people not meaning what they say. If I tell someone let’s get together, I open my calendar then and there and likewise if someone says that to me, I say when and get my calendar out to pencil it in. It catches most people off guard when I do that since they are not sincere or are full of it! As always Peter, you get it and know how to keep it real.

  • http://www.compassionatemediators.com Paula Langguth Ryan

    One of the things I do as a “nice guy” is when I read through the HARO announcements throughout the day, I always forward any perfect fits along to clients and colleagues and give them suggestions on how they can pitch themselves (and of course encourage them to subscribe to HARO!) Keep up the awesome work, Peter!

  • http://OneYearNoShear.com David Katz

    Sincerity is always appreciated!

  • http://www.theconsciousnetworker.com Beth M. Anderson

    Absolutely brilliant! Especially the Alerts thing. I was struggling to find a reason to use them, now I know what to do! Thank you!!

  • http://www.amazonpr.com Karin Olsen

    Love the fish bowl idea. Replace the M&Ms with business cards — great idea…

  • http://www.daynasteele.com Dayna Steele

    I always carry a power strip with me. Makes me a hero in meetings and airports. And I meet the coolest people.

  • http://FocusedWords.com Pamela Wright

    I think the fish bowl idea is going to win!! Great tips. Thx Peter.

  • http://www.goodprnow.com Lori Goodwine

    This is fantastic! It is so sad and yet so true! Thanks Peter

  • http://oracle.com Joe Blau

    I carry a can of whoop ass wherever I go, that is how I am bringing awesomeness on a daily basis. Booyah!

  • http://thepublicistsassistant.com AnissaW

    I loved them all, every idea but #2 I liked the best. I can attest to the personal contact that you have with everyone. While I may not have been one picked out of the fishbowl, I have had my emails answered and in person you were everything you are online. No guesses, no it could be him, it was the REAL Peter Shankman. That above all is what I appreciate about you…

  • http://www.schwartzpr.com Barry M. Schwartz

    Peter….exactly what your mentor taught you….and you’re doing it even better.

    Barry

  • http://www.stefanpinto.com Stefan Pinto

    Hurricane Peter.

  • http://www.5xtechnology.com Laurie Bokuniewicz

    Always great insights Peter! I try my hardest not to be full of shit and I try to be nice to everyone…doesn’t always work.

    One way I do that is by sending HARO opportunities out to those folks who I know who’d be good contributors :)

  • http://www.adrianmiller.com Adrian Miller

    So friggin right on that I felt like letting out an old fashioned cheer. Instead I forwarded it to multi hundred people.

  • http://www.balanceandpower.com Eileen Lichtenstein

    Integrity wins! always- n.s.

  • http://websiteurl Carleton

    I’m with Ann on your “full of shit” donuts faux kindness stunts and also agree with Sandra about the “fat girls” insult.
    You’re a bright, creative dynamo, Peter. You simply came up short and missed the mark with those disappointing comments.
    Peace.
    Carleton

  • http://luxurylatinamerica.com/blog/ Timothy

    I’ve been seriously pondering how to make better use of this massive stack of business cards from conferences I’ve attended. I hope most people think I”m not full of sh*t (I return calls and e-mails, for a start), but this is indeed a great way to rise above.

  • http://www.AnneLeighton.com Anne Leighton

    I think it’s important to listen when folks bring up, “Let’s go for coffee,” if you can’t do it. It’s easy to say. It’s fine to give a good reason as well. I tell them about my agoraphobia, as well. I generally tell folks that I’m in the City once or twice a month, and here’s where I’m gonna be. They’re welcome to come up and meet me in the Bronx for pizza or Little Italy.

  • http://www.paradox.co.in Paradox Technologies Pvt Ltd

    Great idea….. Involved in online website promotions of paradox technologies website and clients websites like search engine submission, link building services, search engine marketing and bulk email promotions

  • http://www.patricialeat.com Patricia

    Peter you are a fabulous inspiration to so many people out there! Next time you ate coming to Los Angeles stop by for some halt the cravings acupuncture or a decaf!
    I’m so not full of shit…

  • http://www.sysolinc.com Joann Perahia

    I am forwarding this to everyone I know, however this should be taught in school as early as elementary – yes some of the technology stuff taken out, but the premise, from my immigrant grandmother who came to this country in the early 1900′s with the shirt on her back, made millions, always says ‘KILL THEM WITH KINDNESS’, so touche Peter….

  • http://alexasamuels.com Alexa Samuels

    SIncerity, integrity, thoughtfulness: bravo!

  • http://www.m2powerinc.com Ester Horowitz

    Hilarious but really true. Thanks for pointing out the obvious. How about when we are nice people think we’re full of shit because no one can be that nice even when we do follow through. I’ve been accused of that as well. So I go about it this way…. do what you enjoy most when interacting with others cuz someone is always going to find something good or bad about it.

  • http://www.dragonblogger.com Justin Germino

    I use Google Alerts to keep track of everything from news events in my home town to tech updates to links back to my own blog or mentions of my blog. I also detest the phony, and make a point in my own blogs and persona online to be 100% transparent to my audience and readers. When share my honest opinion good, bad of anything I am asked it of though I keep everything professional and respectful in all communications. When people who live in my community want to meet up sometime, I honestly tell them I don’t get out much and between day job, kids, wife and blogging I never will have time to leave my house or meet for a coffee. I do all my socializing online because it is hard to find time to “meet anyone anywhere”.

  • http://websiteurl Dawn

    You lost credibility with me with the offense remark about women.

  • http://websiteurl Caitlin

    So when you accepted my invite to coffee in a few months- you really DO want to meet for coffee. Phew – I feel awesome :) Great post!

  • http://www.manuretea.com Annie Haven | Authentic Haven Brand

    I will look forward to tweeting this daily Thank you!

  • http://www.monkey-toes.com Jenny – Monkey Toes

    Love your message. and so true. I get annoyed at the “let’s have coffee”, I can’t stand saying it if I really don’t mean it.

  • http://www.accessoffice.net Gayle Naftaly

    it’s amazing how many just don’t “get it” but we try, and we try and we try and we try, we just can’t get no SATISFACTION! Thanks for sharing.

  • http://websiteurl Jeremy

    I have a folder titled “People Notes” to help with the details that might otherwise become cloudy as time passes. This assists me with my bad memory during the follow-up contact.

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  • http://www.anneleighton.com Anne Leighton

    I had another thought about this blog. It’s a reminder not to dwell on the full-of-shit people and to focus on those who return your calls or actually find someone to treat you special!

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  • http://www.mobileappsdesigners.com Dani

    I absolutely love this post. I often feel alone in my efforts to do the “nice thing” (aka, actually calling when I say I will, following up, etc.). I love all of your tips – thank you for caring!

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  • http://www.divatoolbox.com Janet Powers

    No question the best blog you have published since I have been following you Peter – not only do people have to stop being full of shit, they have to stop being mean. People will listen to you – I hope many take this blog to heart and change. Thank you.

  • http://www.everlastingpresent.com Megan Collier | Creativity Ambassador

    I love the fishbowl idea Peter. I to have quite the collection of cards and I’ve been looking for a way to put them to good use. I love this suggestion as way to keep current contacts + prospective clients in the sales funnel.
    Great idea! Thank you so much for sharing your brilliance with us! All the best, Megan

  • http://www.boucou.net Candace

    Great topic made even better with practical tips we can all use! I had to go back and read your article again, to catch the fat girl reference that upset several people. Obviously, it didn’t bother me since I didn’t even notice it the first time through! There was, however, added benefits for me in reading your article again, so thank you to the naysayers for their comments. :)

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  • http://www.coachjennlee.com Coach Jenn Lee

    Love the unexpected follow-up idea…I “surprise dial” people if I know I am going to be in my car for more than 20 minutes just to say “Hi!”…they love it and it makes me feel good too! Thanks Peter

  • http://www.fluxappeal.com Michele Alise

    So glad someone put into words what I’ve always thought. I can’t stand the idea of people thinking I’m someone I’m not, I just can’t live up to it. To be yourself fully at all times, which admittedly is never perfect, is an indication that you actually like yourself, and I’d rather do business with someone who is sincerely a jerk, than someone who pretends not to be, at least then I know who I’m dealing with. Each of your suggestions here are excellent Peter, I especially like the fishbowl exercise. Thanks for keeping it real.

  • http://websiteurl Sami

    I want to start adding these notes on to the bottom of all my e-mails! I’m a pr grad student who runs a field experience program for undergrads and I’m going to refer all of them to this post. As a professional you talk to tons of people every day and it’s hard to follow up with every one of them, but a simple e-mail saying “thanks a lot” makes a huge difference in relationship building. As a young professional, i often don’t receive the most respect from some people. While I’d love to give them a piece of my mind, I’ve learned that I get a lot farther just being pleasant and constantly touching base when we are working on a project together. In today’s constantly connected world, getting back to people immediately is necessary to maintain good relations.

  • http://amandajmoss.wordpress.com/. Amanda Joyce Moss

    Great posts, I am a college student at the University of Nevada Reno, and am in a social media class where we are learning about blogs, tweets, and other platforms. I will be reposting your blog on my page! I love your fish bowl idea. Although at the moment I do not have as many business cards to place in mine, but I will eventually! By the way I haven’t noticed how many times I personally have said, “Let’s get coffee” But I have noticed how often it is said to me. People are full of shit!

  • http://websiteurl Namita

    I don;t agree… we live in such cynical times…ppl would avoid you if you exceeded their expectation as they’d assume you have a hidden agenda…point 5 is true, though :)

  • http://www.digitalthirdcoast.net/ George

    I like the business card idea. You can never network too much, especially if you don’t come across as trying to sell a service to someone. People like to talk and and seem to care about people who go out of their way and expect little in return.

  • http://crushtor.net Tom

    I think there’s an acceptable limit between being “nice” and “deferential” – I agree that connecting with people face to face or even *at all* can reap benefits. Being the “insta-hero” for immediate payoff smacks of making covert contracts with undeserving participants and pleasing people to seek approval. Those traits, I would believe are hallmarks of people who are 100% “full of shit.”

  • http://websiteurl Rille

    I get weeks when I just can’t follow up with people or promises, just run out of motivation to get out of bed. This post assumes that people have full control over their own emotions, circumstances, are fully functional all of the time….

    - one of the full of shitters

  • http://www.symform.com/ matt

    I have to agree completely with you here. Most people are to nice to tell you the truth. It is hard sometimes with our busy lives and over booked schedules to be able to follow up with your plan to get coffee sometime soon. I don’t necessarily think that makes you a piece of shirt without the R. Just means you got to wrapped up in your busy life and forgot.

  • http://www.cliffstevenson.com Calgary Realtors

    Awesome. Google alerts are a great idea….as is the fishbowl. Going to use my email contact list as my ‘fishbowl’ and choose a few names a day. Thanks for the post Peter.

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  • http://www.cowbrough.co.uk Craig Cowbrough

    Let’s grab a coffee to explore further…..

  • http://www.arlenerosenberg.com Arlene Rosenberg

    We certainly are a hypocritical society. Peter, I’ve printed it out and plan to remind myself with it.

  • http://platformmagazine.com/ Amber Parker

    I find this advice very helpful. As an aspiring PR professional on the brink of graduating from the University of Alabama, I am aware that future employers will expect me to be able to serve as an advocate for clients. How can I do that if I cannot adequately advocate for myself? Last summer during an internship I learned the importance of being detailed oriented and this post takes everything I learned to the next level. In a field that is all about differentiating you from the others; these are some great personal touches that will transform relationships and construct sturdy bridges for business and personal endeavors. I intend to implement them.
    Thanks for sharing!

  • http://websiteurl Casey Mahoney Brad P

    We are a very hypocritical society.We are judged on how we look,how we act and even how we talk.I believe in face to face contact selling an idea.Very hard to do it over the phone or on email.

  • http://websiteurl madeline

    I think sometimes this idea of “ill catch you later” or “coffee soon?” type of comments don’t actually happen is because our world of communication has transitioned to social media vehicles. Although social media has done wonders for the way we communicate in the business world, I feel as though it can be negative for personal relationships and connecting with others. It’s easy to communicate through facebook or twitter but its another thing to actually follow up and call and spend quality time with another person.

  • http://jafabrit.blogspot.com jafabrit

    I remember when I first moved to the USA in 1978 and people saying “let’s do lunch or coffee” and I would wait and wait and was so confused why they never got back to me. Read your interview at margot’s and thought I would drop by.

  • http://www.micromemoryflash.com Alex Beck

    It is refreshing to see someone addressing such subject. People tend to be inconsequential by nature, is sad to admit it. http://www.micromemoryflash.com thanks for visiting us

  • http://www.byrequest.dj;www.fargophotobooth.com Tammy

    Now, I know what my problem is. I don’t give a shit. I very seldom tell people that I want to do coffee with them unless I really want to. i may grudgingly agree to it. But personally…I just don’t give a shit.

  • Cacarra

    That was the most real thing I’ve read in months. It’s so true in every way and super helpful. Thank you so much for putting this out there. And I mean it!

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  • http://www.facebook.com/sandra.sanchez.568 Sandra Sanchez

    Thank you for your advise , we live in a hypocritical world……..

  • crystal

    Wow you sure hit the nail on the head, Every thing you wrote is true. I am guilty of some but not all and after reading this I am sure going to try to be a better person thats not full of shit..

  • Sam

    but wouldn’t doing all this also boost your full-of-shitness? It’s making you feel special by “not being full of shit”. I suppose being not full of shit is not caring about your “image” to other people. What do y’all think?

  • Phil

    Yeah cos doing “nice” things to gain an edge isn’t being full of shit, is it?

  • cheffdaddy

    If what you are saying, Tom, is that you smell a little “shit” in some of these ideas, I would have to agree. I am all for genuine responses, genuine connections and genuine acts of kindness. If there is a pre-design to one’s behavior intended to reap a personal, financial, or professional reward, then that is not being genuine and, hence, is full of shit. The true measure of a person’s character is what they do when no one is looking and all the reward is intrinsic. Now, that said, it is equally obvious that some of our actions are outward and are noticed by others; however, it is the motive behind the action the measures the person.

  • Had_enough_of_shit

    it’s not that hard just being decent to another human being, if you promise something, unless something very serious comes up, just fulfill the damn promise, its a respectful thing to do, we’re supposed to be more than animals but humans today are way below worse animals, they are ordinary shit… why is it so hard to be decent and just keep your word?!!!!! Well done for the post, finally someone decent, someone who could be called a person, not a piece of shit flesh

  • AJ

    welcome to bullshit paradise for all the corrupt bullshitting grining sinners out there.Like all bullshit,that’s life,find a good church and learn about what fill about the World.

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  • http://www.facebook.com/lorrainemariereguly Lorraine Reguly

    I am all about “keeping it real” and telling the truth. I always try to stay true to myself, on my blog, in real life, and in social media. I can only be me; I don’t know who else to be.

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