PETER SHANKMAN

Work geography is dead. Long live Life geography.

First off – This isn’t some Tim Ferris garbage about how you can live on an island and only work between 5:48pm and 5:49pm. If you don’t love what you do, this isn’t going to help you, stop reading now, as geographic location is the least of your worries.

I LIKE work. Hell – I LOVE what I do. I’m fortunate enough to have a good paying career in an industry that I love. I supplement my main career with a speaking career that’s quickly becoming a second full-time career – Finally, I consult to companies all around the world on marketing, social media, and customer service. So believe me – I’m busy. But the difference here, is that I’m busy from anywhere I WANT to be. That’s the ADHD version of this blog post – and what I hope you’ll take away from it: You too can work just as hard, or just as little – as you always have – But you can do it from wherever you want. Yes, you. YOU. Specifically. Yes. You.

Because to be honest, I can’t imagine anything scarier than waking up on my deathbed, wondering where my life went outside of the office.

I started my trip a few weeks ago in Omaha, Nebraska, keynoting a conference. From there, I flew to Miami to run the Miami ING Half Marathon, then, after a day of meetings in Miami, headed to Nashville, TN, where I spoke at another conference. From Nashville, I flew to New York City for one evening, and then boarded a flight from Newark to Los Angeles, where I connected on a Qantas flight to Sydney, Australia. I’ve just spent the past seven days down under, both for meetings and pleasure, and I’m now writing this on a flight from Brisbane, Australia, back to Los Angeles, where I’ll connect to New Orleans to cover Mardi Gras for 72 hours, then fly to Newark, onto Frankfurt, wake up on the plane in the morning to connect to another eight-hour flight to Bangalore, India, where I’ll be speaking at a conference. I’ll be home on or around the 23rd of February for about two days, after which, I’ll fly to Sacramento, CA, to speak at an SPSA event, then fly to LA for meetings with several film and TV agents. I’ll be home again Saturday, the 27th, to enjoy my first weekend in my apartment in approximately a month, prepared to defend myself against a 24-hour assault of “where were you? We’re hungry. Pay attention to us” from two overweight cats, looked after by both my wonderful assistant Meagan, and from time to time, my mother.

Over the entire month of this massive trip, I never once went into an “office” to work. Yet, I launched the new HARO, sold over $50k of advertising on the new site, accepted seven new keynote speech requests, two consulting jobs, and sent presents to three people, two for birthdays, and one as a thank you.

Additionally, I paid all my bills, from my rent and mobile bills, to my incredibly overpriced attorney. I signed my lease renewal forms (after negotiating a substantial rate decrease over the phone) and was able to have a prescription faxed to a pharmacy a block away from a hotel in which I was staying.

I didn’t miss an episode of 24, Burn Notice, or Dollhouse thanks to iTunes subscriptions, and I followed the Superbowl from 12,000 miles away on my Blackberry, getting as frequent updates as I would if I was in my office during the game.

Ladies and Gentlemen, Geography has officially died and been reborn. Let us mourn it briefly, and move the hell on. Good riddance to the old, I say.

Travel

Work geography is dead. Long live Life Geography.

What follow are the new rules of Geography – How to live, work, and play, while being as mobile as you want – from one day a month out of the office, to deciding to take four weeks and work from Whitsunday, QLD, as I’m contemplating doing sometime later this year.

Rule One: In 2010, no one gives a damn where you are, and rightfully so.

I had a phone call with a HUGE potential HARO partner while I was in Sydney. I held the conference call at three in the morning, from my desk in my hotel room, via Skype. My COO was in Scottsdale, Arizona. The only reason anyone on the call knew where I calling from was because they followed my blog. One of them said he was amazed I was on the call, to which I replied, “I’m surprised you’re in your office – I hear it’s snowing something fierce in Chicago.”

The rise of the mobile revolution has given us tremendous power. You think the Blackberry is an electronic leash, and the mobile phone a tool to keep an eye on you? You’re thinking about it totally, totally wrong. These are the tools of freedom, like a pick-axe or overturned verdict is to a convict. The fact is, the majority of bosses do not care from where you work, as long as the work gets done, on time, and exceeding the quality expected. One of my editors, Laura Spaventa, was producing the HARO out of her parents’ place in Philly. She’s since moved to New York City, living on her own for the first time. The only reason I even know this? Meagan reminded me to buy her a housewarming gift. She’s never slacked off on her work, her work quality continues to get better, and for all I know, she could be producing the HARO with Ariel, under the sea. It doesn’t matter to me, as long as she gets it done, which she does, perfectly. She has a Mac, a wireless card, and power. That’s all she needs. Location is irrelevant.

If your boss doesn’t agree with this, perhaps it’s time to find a new boss. Remember the wonderful quote: “If you can’t change the people around you, change the people around you.”

How to convince your boss…

If you work for someone else, the key is under-promising and over-delivering. Your goal is to prove that you’re so valuable, your work so awesome, that it doesn’t matter from where you do it. In fact, you want to prove that you’re even MORE valuable when you’re let go from your office chains – You’re more creative, more aware of deadlines, more able to get done that which needs doing when you’re NOT bound to a desk in an office park. Some easy ways to ease your boss into it without him or her knowing he or she is being eased:

a) Start producing your work and emailing at different times of the day. Project due at 5pm on Thursday? Submit it via email at 3:45am on Wednesday. When you walk into the office in the morning, casually mention to your boss that the project is in his email, waiting for him.
b) Start setting up more video calls, less in-person meetings. The more you can get people used to not physically sharing the same space with you, the less they’ll care when you’re not actually there, but rather, calling in from Pongo Pongo.
c) Start small: Get an afternoon project out of the way in the morning, and spend your lunch hour in a spin class, or a run around the local park or gym. Come back a little bit later – End result is, the afternoon project was already done light years ago, right? Take your berry, but chances are, you won’t need it.
d) Email, email, email. Instead of popping down the hall to Bob’s office, shoot a quick note, drop an IM, a BBM, again, anything that doesn’t require your physical appearance.
e) This is key: When you DO make an appearance, make sure you’re noticed. Remember – You’re working just as hard as everyone else – probably harder –yet there will ALWAYS be some dumbass in the office that notices that you’re not there as much, and tries to give you hell for it. Your goal is to counter by again, over-delivering. Try “Hey boss, while I was skiing this weekend, I had a few hours by the fire to look over those financial statements and noticed a few spots where we could tighten and save the company some cash. I’ll email them over to you later – I guess a fireplace just makes it easier for me to work.”

You’ll never convince everyone that working out of the office is for them. Your job is to make it clear that it’s for you. Screw them.

Rule 2: Even the Aborigines have mobile broadband.

Mobile Internet is everywhere. I mean, everywhere. Next month, Continental Airlines is rolling out GoGo inflight internet, becoming yet another of a growing number of major carriers to offer Internet in the air. Laptop 3G and 4G cards are available on incredibly cheap plans, ($50 a month, give or take) and they work virtually everywhere, as well. What can’t you do from a coffee shop in Berlin that you can do in the office? Seriously. Tell me in the comments, and I’ll tell you why you’re wrong. The only answer I’ll accept is “shake someone’s hand” – and I’ll get to that later.

When I was in Asia last year, I discovered something awesome – AIM, Google Chat and the like, all work on your blackberry or iPhone. Just keep yourself logged in. Respond if you have to, just like you would at a desk.

Rule 3: You’re not as damn important as you think you are.

Rule 3 corollary: If your Blackberry is shut off for seven hours, the world will continue to spin.

This Australia trip was one of the first times I actually went truly off the grid for periods of time greater than the time it takes me to ride the A train from Columbus Circle to West 4th Street. It’s kinda hard to thumb while rappelling down a waterfall or snorkeling the Great Barrier Reef, and so, for the first time, I didn’t. (I know at least three people who are jumping up and down right now and shouting praise to the heavens after reading that.) I got to the start of the reef tour at 7:15am (5:15pm New York time) and shut off my berry around 8:30am, when I lost signal. I didn’t turn it on again until around 5pm, (2am EST) – I had about 30 emails that came in during that time. I replied to the ones that mattered, and no one felt like they weren’t being taken care of because I took a few hours to reply.

Truth be told, this is probably the hardest rule to swallow, especially for die hard connected thumbers like me. If we can’t tweet it, it didn’t happen. If we can’t Facebook it, it doesn’t exist. If the email comes in and we can’t answer it within four seconds, it won’t matter.

To an extent, I still believe that – But I’m getting better. Just because I’m off the grid for seven hours or so, doesn’t mean I can’t post the photos, tweet the funny story, or answer the email the second I come back into range. I tried it on this trip. Holy cow, was it freeing. I mean, really, really freeing. You know what it’s like to not be afraid to get soaked by a wave from your boat because you don’t have anything electronic on you? IT’S FREAKING AWESOME!

Rule 4: If you really need to shake someone’s hand, then armed with nothing more than a credit card, you can truly be anywhere in the world, from anywhere in the world, in less than 29 hours, and usually, in much less time than that.

I left New York City on a 3:30pm flight to LAX, arriving six hours later. I had a three-hour layover (where I could email and work) and then a 15-hour flight to Sydney. 24 hours total, 21 of which I was incommunicado. Within a year, all airlines will have wi-fi, so those 21 hours won’t matter anyway.

You need to be somewhere else tomorrow to solve a major crisis that just popped up? Doesn’t matter where in the world you are – if you need to be, you can be. It’s that simple. Show up at the airport, ask the first gate agent you see to help you plot a course – or – even smarter, have a credit card with a travel concierge, who will do it for you, for no additional charge, even before you leave wherever you happen to be. These people route other people for a living – They’ve gotten me connections that I didn’t even know EXISTED. They’re like FedEx Human Transport – They can get you where you need to go, when you absolutely, positively, have to get there overnight.

The crisis that really isn’t: When you snorkel and watch fish, you have a lot of time to think. I imagined a crisis brewing while I was out of contact. Let’s say it was 2pm. I’d be back on land by 4:30pm. If something happened, I could catch the 6:50pm from Whitsunday Airport, landing in Brisbane at 8pm, then I could work all night, and if I really, really needed to, could grab the first Qantas into LA the next day. And chances are, I could solve whatever crisis occurred from my hotel room, using Skype and email. Think about it – Really think about it – When was the last time your physical presence was truly, TRULY required to solve a problem? You see all the movies where the boss or head of whatever jumps out of the helicopter that just landed on the roof, and is being briefed as he’s walking down the stairs to the boardroom. If you’re really that important, chances are you have a full office on your private jet, and don’t need to read my blog.

Rule 5: A conference room looks the same, whether in Boston or Bali, Brisbane or Bangalore.

I know this for a fact. Based on the rules above, if you’re somewhere you’ve never been, take a few extra hours, hell, a few extra days, to explore. Why rush home? You’re already in the new place! Why waste it?! Full disclosure – I used to! I’d rush to the airport and head to the security of the President’s Club lounge – I felt safe there, wouldn’t miss my flight, etc.

What’s the point? Why not take a few hours and do something? Almost every city or town, at the very least, has a walking tour, a downtown tour, an anything tour – It’s something to do, you can learn a bit more – and you leave a bit more fulfilled then when you got there. At the very least, find a new jogging trail and go explore. The only thing I’ve ever learned at the President’s Club is which people talk the loudest on their cell phones.

Rule 6: Entrench yourself with the tools, and life becomes cream cheese.

These are my tools. They allow me to work anywhere in the world, at any time, day or night. You might use some, or all, or different ones. (If you have ones I’m missing, tell me in the comments.) Most of them are technical in nature, but not always. Some are basic things that you never associated with the way I’m going to explain them – some are common sense. For more specific tips on how I travel, see my post from last year: “Tools of my Travel Trade.” And of course, these are in no particular order.

a) Worldwide mobile phone with data and voice (AT&T seems to have the most decent coverage overseas for now.)
b) Laptop that works everywhere, and is strong enough to put up with my daily abuse
c) World-wide current converter
d) My Canon G10, Flip HD, and Panasonic HDC-HS300
3) A Timex Ironman watch with multiple city settings. I always keep #1 on NYC time. #2 is where I am. It makes me feel like I’m never far from what I know.
f) Ogio backpack and luggage
g) Scott-e-Vest for travel and getting stuff through security
h) Skype
i) $100 in local currency. This helps more than you could ever know – Will get you back to the airport quicker, too.
j) FourSquare and Twitter – I met someone in Manly Beach, Sydney, that I never met before. We were in the same bar in the same hotel, and found it out via FourSquare and Twitter.

Bottom line? This can be done. You can work from anywhere. You can love what you do, and do it from a place you love. I’m living proof.

Do you do it? Have you done it? Tried to do it? Leave suggestions or stories in the comments – Top two win – One an Ogio bag, and one a Scott–e-vest.

  • http://www.dimdim.com Steve Chazin

    You are so right. There used to be a day when the best way to communicate was by letter, then telegram, then telegraph, then telephone. All these were alternatives for the “best” way of communicating: face to face. But that was when we were all single-taskers. As CMO of http://www.Dimdim.com our data is showing us that ad hoc, instant web meetings are quickly becoming the best way to work. People get more done in less time and are able to reach and collaborate with many more people than ever before. Of course, now that work can get done everywhere, it’s harder to separate family life from work life.

  • http://www.ThankingOfYou.com Nora Firestone

    Hi, Peter, love your post.
    I work mostly in my mind, where anything can happen. Then I settle into my home-based studio, in Virginia Beach, and write. For the most part I come and go as I please. When my kids are grown I’ll travel–maybe even sky dive again ;)

  • http://goodwolve.blogs.com/moxieworks jacqueline

    I may not be a jet setter like you, but I do this. I left the buzz of San Francisco after the dot com bust and moved to rural Arkansas. Most of my clients are nationwide and I do all of my work online or on the phone. I haven’t met most of my marketing and pr clients, but I get to know them better then I did the people I worked with at the office. I live a pretty charmed life out here in the boonies and you know what, no one cares if I have a suit on or not. I just keep getting better, use my time better, and enjoy this thing called life. Thanks for reminding me why I did this and how great it is!

  • Heather

    I couldn’t agree more with this post. My job is flexible with hours and location, so most of the time I’m working from a farm in what most people would call the middle of nowhere. I’m hours from a city of any size, and all I see when I’m working from my preferred spot, the back porch, is acres of farm land and trees. The quiet out here allows me to focus and be more productive than I am when I have to deal with the distractions of office life.

    I can be at almost any event for my daughter, and still able to respond to emails via Blackberry. My husband and I also travel often, and my laptop and phone are all I need to bring my work with me. I’ve done my job from airports, coffee shops, taxis and even from a special needs orphanage in a rural area of China.

    Sometimes I tell people that this is exactly the life I always wanted. Honestly, though, it’s better than anything I could have imagined, and I’m so much happier now that I’m not required to be in one location for 8 or more hours a day.

  • http://www.tixlist.com TixList

    [Hand raised] I’m doing it too, mostly from a couch, desk, or Panera Bread though. I haven’t done it in OZ or Bali yet, but that’s on the “to-do” list. I’m scheduled for a trip to the UK in June for a bachelor party, which will be a great test. But there’s no doubt it can be done, you’re living proof, and so are the many commenting here.

    The one reason I can think of to work from a physical office is if you work in sales. I’ve been in sales for the past decade, and while I don’t believe there’s significant value in sitting at the same desk 5 days per week, I do see value in stopping by the office at least one day per week to listen to other sales calls going on around you from both a motivation and educational perspective. Nothing gets a good salesperson on the phone quicker than hearing your colleagues close a deal.

  • http://www.designdirectdeliver.com Sheri Rubin

    Sometimes I think I would really like being the person who gets dropped off on the roof getting briefed on the “crisis” from my staff – it looks cool. Then I get back to reality. :)

    Something to add in to your travel tools if you don’t have it already: A mini-office supply kit. I have a zippered pouch that has extra pens, pencils, security safe scissors and a mini-stapler that has a staple remover on it, tape, post-it notes, highlighter, sharpee, etc. It means that anytime, anywhere, I can take care of paperwork (I know – some of us still have it!) and I look great in a pinch when people need an extra pen and don’t have it.

    Also when I get some spare cash I’ll be getting a Fuji ScanSnap, the mobile one – have you looked into that?

    Also (though my current car doesn’t like it) there’s the power adapters for your car to plug in your laptop into a car. They can be pretty small and might be great if your laptop isn’t too over-powering for when you have rental cars. :)

    An air card though – that’s life changing for me! I can work from almost anywhere as long as my batteries are full (I got the extended lithium in addition to the original one.) – amazing!

    Thanks again for another great post affirming what some of us freelancers try and prove every day,
    Sheri

  • http://ubuildapp.com Brad Waller

    It’s hard to convince my boss when I’m the boss. Well, actually you might argue it’s my wife…

    I live vicariously through your Twitter stream, but the one thing you don’t have perspective on (yet) is life as a married with kids. Having a family at home kind of ties you down to a geographic location and makes it hard to travel too much.

    This of course is the argument for making sure you live somewhere you really like, which is why I live where I do!

  • Pat Carroll

    Hi Peter,
    There is a flip side as well. I used to live on airplanes. I am now 51 years old and have severe, degenerative disc and joint disease in my back. The thought of sitting in a seat on an airplane makes me hurt, not to mention trying to get a bag in the overhead. I *can’t* travel any more, yet I am busier than ever, thanks to the connections you describe. I can do my therapy, sleep on my special bed, and use all the tricks and tips that help me right here at home, staying totally in touch with my clients. I’ve had a consulting business since 1986 and have never enjoyed my work as much as I do now — looking out at a beautiful snowfall and appreciating the beauty — rather than worrying about how it will screw up my flight.

  • http://ghidinelli.com Brian

    Once you get a taste of travel you will likely want to go semi-nomadic. You need one additional tool that does require physical presence in order to be sustainable: mail forwarding. Some stuff you can’t do online and relying on neighbors or friends to handle mail for you does not work in the long term (I know from experience).

    Look into a mail forwarding service, many of which will scan/filter your email for you so you can review it online and then choose when and where to forward it en masse. They can also get you out of a bind when you can’t ship something overseas. I had my service forward on a Canon zoom lens from Amazon to Thailand on a trip since Amazon wouldn’t ship there directly.

    I’d also say an eFax account or PamFax for Skype (although I have had terrible luck with PamFax) would also be good. Some people are still stuck in paper and finding a fax machine is a real drag.

  • http://www.bertmartinez.com Bert Martinez

    Amazingly articulated account of the alternative workspace, telephone and internet over geographic brick and mortar, to boldly work how no one has work before . . .

    Dr. Seuss said it best “Oh, the things you can think up if only you try!”

    Thanks Peter!

  • Jimbo

    “What can’t you do from a coffee shop in Berlin that you can do in the office? Seriously. Tell me in the comments, and I’ll tell you why you’re wrong.”

    You can’t work on government projects that require a security clearance.

  • Michael

    You know how I know geography doesn’t matter?

    When my clients know they hear my 3 year-old twins yelling in the background and they start talking about the kids as opposed to the work at-hand.

    At the end of the day, my office is where I want it to be; my address just happens to be where the mail is sent.

  • http://www.mearsconsulting.com Kim Mears

    AMEN, AMEN, AMEN, AMEN. Thank you Peter for putting this out there in big bold beautiful prose. I have been preaching this lesson for years and living the dream right along with it (albeit not to all of the exotic places you go…). I am so sick of hearing about how technology controls us, that is a bunch of crap – life is what you make of it and if you let the technology define who you are, so be it. My iPhone lets me have days off with my kids and helps me juggle my business and life all at the same time without missing a beat.

    Thank you again for the words of wisdom!

  • http://www.credit-and-collections.com Michelle Dunn

    I couldn’t agree more! I have been doing this since 1998 and reporters, clients and vendors are always really surprised that I am a mobile, in the middle of no-where business, they have always told me that I give the impression of being a big company in a major city – based on my website, marketing materials and how I write! Hysterical! But it works for me!
    I work from my home office in the White Mountains of NH on top of a mountain, I did an interview yesterday with the Wall Street Journal and it doesn’t cease to surprise them! I think it is fun and love it!

  • http://www.arholota.com Ryan Holota

    The gap between those who understand this concept and those who don’t is getting wider by the minute. As someone who worked from home/my car dealing with regional businesses for 8 years, many people I ran across found it hard to grasp THAT concept, even though I was never more than three or four hours from home. I often heard “You mean you NEVER go into an office? I’d never get anything done!”

    Now that I work with clients from all over the world, those doubters are even more confused. I think the moral of this story is that we have more power to structure our lives in a way that we want to than we have ever had before. If you prefer to work in an office and share the water cooler talk, that is okay. But if you want something different, there are no longer any real barriers in place to prevent you from doing that. Your email address works just as well at a fishing lodge in Saskatchewan as it does at a Starbucks in Chicago. The only thing stopping you is the will and desire to make it happen.

  • http://itsdifferent4girls.com Linda Sherman

    I traveled to many exotic places when I was CEO of Club Med Japan but corporate travel is certainly different than being where I want to be when I want to be there. Working virtually has changed my life and I love it.

  • http://econpolicy.com Buddy Kilpatrick

    I left my job as a government economist in the early 1990′s because I was bored with my job and there was an exciting new PhD program opening up. By the time I was defending my dissertation, I was almost 50. I wanted to be a professor, but I had neglected one thing in my game plan: people don’t hire 50 year olds with new PhD’s. So I had to hire myself. It’s been scary at times, but it is all I know anymore.

    I have not purchased a desktop computer in over a decade. My laptop is my portable office. I don’t use all the toys available. I see no reason to send text messages with a high powered telephone or make phone calls with a laptop computer, even though the technologies make them substitutes. It’s strictly a matter of choice.

    One of my pursuits, which I am trying to monetize, involves hours in the forest where connectivity is more difficult. I can’t be hiking a trail looking out for rattlesnakes and mama bears while typing or calling anyhow. Lack of attention could lead to disaster. But the modern digital camera and the internet, with its blog capabilities, allow me do do something I could not do a decade ago.

  • http://TrueMoss.com Stephanie True Moss

    So true! In 1993 I had the opportunity to work for the North-South Center of the University of Miami remotely from my home in Atlanta.

    I was Associate Director of Publications which meant that I actually designed publications of all types — books, journals, magazines, newsletters, etc. After hurricane Andrew destroyed our home in 1992, we decided to relocate to Atlanta at the end of the 92-93 school year. Due to a hiring freeze and a forward-thinking boss, I was able to keep my job after the move. For the next 3 years using tools such as Apple Remote Desktop, a blazing fast 14.4 modem, a Mac with a whopping 80 mg hard drive, an AOL email account, Fax machine and FedEx, I “telecommuted” very successfully. From that experience, I have welcomed the opportunity to work with and manage freelancers and offsite workers.

    Now that even phones can do more than all the tools I used in 1993, it is so much easier to work from anywhere. The PDF has eliminated shipping costs for document proofing, delivery and printing.

    Designing web sites is another avenue where I do not need to sit in someone elses office. Seeing my face is less important to clients than seeing the design, update or new web site function on their own computers.

    Geography no longer matters in this field. I can live anywhere and still work with clients and publishers in New York, Miami, London or Atlanta.

  • http://www.WantBeatsNeed.com Craig Schwartz

    Peter – Your best blog ever! – Craig

  • http://www.susanvonseggern.com Susan von Seggern

    Here, here! (or rather here, there and everywhere!) I haven’t been chained to an office in 6 1/2 years and have had 2 full time jobs and done loads of consulting since then. One of my jobs had me on the road 100k miles/year and I would have hated myself if I hadn’t taken extra weeks to enjoy Bali and Hong Kong, managed a side trip to Ibiza (meeting up with my husband who happened to be in Berlin) used a little free time to explore St. Petersburg, Costa Rica and Vancouver, had brilliant meals and reconnected with friends in Miami, Vegas, NYC, London and more. It’s slowed down a bit (thank god actually) but as I have always said, as long as I am online, I can do this from a bunker in Kansas. Great advice and thanks for the reminder that we work to live not the other way around.

  • SparkD

    Wow! Interesting that I stumbled upon this post after reading the book Connect! from GigaOM’s Web Worker Daily. You’re speaking the exact same language.

  • http://kategardiner.com Kate Gardiner

    I’m playing social media with an old media brand while it learns how to play the online game. I’m also trying to maintain a life in two cities. The goal: getting them to realize I can work from not-work, and that sometimes, it’s much more efficient that way. We’ll see how comfortable they are in six months – I would love to be spending two weeks here in DC – and two weeks not.

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