But baby, it’s good for the skin!
Contest: Figure out a way to do PR for this company.
Possible slogans:
- From our skin to yours
- Executed with the most delicate of poisons
- For that soft, smooth, just killed look.
Wow.
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Peter’s Book
“Can We Do That?! Outrageous PR Stunts That Work— And Why Your Company Needs Them”
by Peter Shankman
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2 Responses to “But baby, it’s good for the skin!”
Campaign: “Ancient Chinese Secret”
1. Create/enlist a non-profit organization dedicated to fighting ageism. Rally anyone who’s been discriminated against due to age or lack of youthful appearance. (Shouldn’t be hard to do.)
2. Work with major pharmas to classify aging as not a natural process, but a medical condition — one that need not be suffered. Have pharmas announce research on collagen derived from organ donors (skin is the largest human organ, you know). Quote well-known psychologist on the traumatic effects of age-based discrimination.
3. Have the prisoners sign an organ donor release as a way for them to further atone for their transgressions and to give back to society. This will also restore honor to prisoner’s family name.
4. Educate media about the “ancient Chinese secret” of using donor collagen to achieve youthful, supple-looking skin. Have b-roll ready of young Asian people (any local university is a good source). Extol virtues of death row inmates’ gift to the greater good.
6. Start prisoner exchange program with Texas.
7. Dealing with backlash: Quote reputable anthropologist about the dangers of interfering with thousand-year old culture/tradition to assuage Western guilt.
8. Lather, rinse - repeat.
For a slogan, how about:
You’d kill to look like us!