PETER SHANKMAN

New Series: The Answer to the Question

I’ve had the idea of writing this post for a long time, and I’m finally ready to do it. For as long as I can remember, whenever I’d meet someone new at home or abroad, I’d strike up a conversation. It’s just how I’m wired. If someone enters my orbit, or I enter theirs, like on a plane, or in a line for coffee, or whatever, anywhere in the world, my first instinct is to engage them in conversation. If the person wants to converse back,  and it’s not a quickie, (i.e., not a 3-person Starbucks line, but a long line, or a flight, or something like that,) no matter what we talk about, at some point in the conversation with this new friend from another city, country, culture, lifestyle, or whatever, I’ll ask them a question I’ve asked a few hundred people: Simply, “What’s the most important rule by which you try to live your life?”

Sometimes I have to repeat the question and explain that I’ve been asking that same question for years to people I meet while traveling because their answers interest me. One person actually thought I was trying to be coy and actually asking about an after-hours club. Granted, that was in Thailand.  But the question has always been simple, and always the same: “What’s the most important rule by which you try to live your life?

It’s just one question, sure. But over many years, I’ve written down all the answers I’ve gotten. And it occurs to me that perhaps these answers might offer a bit of help or benefit to anyone who discovers them as they make their way through their life, just as I keep asking the question as I continue to make my way through mine. I currently have somewhere north of 210 responses, from six continents, collected over 14 years. My first ask was to a gentleman in a pub in London, in 1998, my first time overseas by myself. My most recent ask was in the Western United States, last week.

Over time, I’ll write multiple posts with answers I’ve collected. I have no plans to stop asking the same question, and judging by my current travel schedule, I’ll have plenty more chances to ask it, so maybe this will become a recurring post. A few people who have answered have suggested I write a book of all the answers I’ve gotten and make some money from it. I haven’t, I guess because everyone who’s given me their answer has done so for free – Why should I profit from what they gave me out of the kindness of their heart? Maybe if I’d started this idea with the end result of writing a book, it’d be different, but for me, the idea to ask the question came to me because in 1998, I was starting out as an entrepreneur, knew very little, but was sure I could use all the help and advice I could get. I believed that everyone I met had something to contribute. The answers people have given me that I share here with you, aren’t edited at all. They’re what people said and what I wrote down. I’ll comment on them, but the answers are pure. That I guarantee.

I’m not going to reveal the names or any identifying details of anyone who has answered my question over the years. Heck, some of the people who answered never gave me their name, sometimes we were rushed and I could only get their answer. So here you’ll find answers to my one question, perhaps along with the general location where I met the person. Nothing more. We’ll keep it simple: I’ll go through several answers in each post, and try to be diligent about my posting frequency.

So, let’s begin!

I’ll kick it off with one of the most unexpected answers I ever got: A CEO of a huge, well-known company told me this in San Francisco over a breakfast. I expected something hard-hitting, something about going strong 24/7, never say die, etc. Instead, he said this: “Whenever you find yourself with extra, unscheduled time, try and catch a few hours of extra sleep. It’ll give you a recharge your body and brain probably need, and you never know when you’ll be able to do that again.” That’s one of my all-time favorite answers to my question. It’s so simple, yet so overlooked by almost all of us. The best thing we can ever do for ourselves, our families, our business, our coworkers, or anyone who counts on us, is to be “on game” when we’re needed. Without enough sleep, you won’t be on game for long. It might not catch up to you today or tomorrow, but lack of sleep WILL make you less than your best, heck, it’s probably doing it already. And when your body is really hurting for sleep, it’s usually at the worst possible time, when you’re truly needed, and you’re truly off your game. So if you have the opportunity to go to sleep an hour earlier, or stay up and watch “How I Met Your Mother,” DVR NPH and get some sleep. He’ll still be there for you this weekend, and you’ll be all-around better for it.

In Sweden, a guy I met while running the Stockholm Marathon (i.e., we were both running super-slow by mile 20 and kept each other company afraid all the finish line volunteers had left) told me he “always confirms sureness with one more check.” I.e., no matter how sure he was that he packed his race number bib in his bag before he went to sleep, he looked again before he left for the race the next morning. I get it – We get into habits of security where we’re used to doing things, until the one time we forget a step, and it screws us. (Yeah, it’s cool, I always put my phone in inside jacket pocket. Oh, crap – Where’s my phone?”) We’ve all been there. Nothing wrong with one more confirmation check. It might save you.

A woman I sat next to on a flight from Richmond, VA to NYC answered thusly: Always remember that everyone has a story, and you never know whose story is going to spark you. She was playing on a central theme I’ve noticed over the years: Never forget to shut up every once in a while and just listen. I believe in it. I figure if I’ve heard that same theme a bunch of times from different people around the world over the years, it must work.

Sometimes, I don’t have the time to write down more than the date, city, and quote – So I don’t remember where I was when I got this answer from someone – I forgot to get his or her name. That’s happened about a dozen times over the years. But this person said simply, “Mind your own crops.” I don’t know anything more, or what he or she was inferring, (and I wish I remembered where I’d met them,) but if I had to make an assumption, I’d think maybe it was something about minding your own business? Or maybe not gossiping or caring about gossip and focusing more on improving your own issues? I don’t know… Perhaps you can draw your own conclusions whenever I didn’t manage to get all the info. Heck, leave your thoughts these or any answers in the comments!

Speaking of comments, I’d love to know what you think about this idea. Should I continue it? You can easily answer down below. Since I’m continuing to ask questions as I travel, I’d welcome suggestions or ideas about how to improve that side of it, too. Either way, if the response is positive, I’ll post another edition soon, and as always, thanks for reading.

  • Denny

    Peter–

    I’d love to sit next to you on a plane.

    I’m usually the guy who has my earbuds on and book or magazine in hand that doesn’t want to be bothered, but I feel like I could get as much or more out of answering a question like the one you pose as could ever be gained by whatever response I would give. But as a wanna-be entrepreneur, blogger, husband, father, being more open to converse with strangers when the opportunity presents would probably be good for me, especially since being more of a socialite would help expand my comfort zone.

    Anyway, I really look forward to hearing more of the responses that you have gotten from your question. And maybe sharing an arm rest on a flight one day as well.

    Denny

  • http://everydayemstips.com Greg Friese

    You could gather these responses in a book. Thanks for sharing.

    I do something similar … the four birthday questions that I will only ask someone on their birthday. I haven’t been writing down the answers, but I should.

  • Katie Wilson

    Peter – I love getting to work, grabbing my coffee, and seeing your blog in my Google Reader bolded, meaning you’ve written a post. It’s a great way to start my morning. I love your idea of sharing your responses… and actually, thank you for sharing your insightful responses. It’s sparked a question in my mind….. how would I answer that question? Maybe one day, I’ll run into you and be able to share.

  • http://twitter.com/HirschNyy15 Nina Hirsch

    Share. Cookies and milk cure about everything. Naps are good. Play nice. Have nothing good to say, shut up. Be a better listener than speaker. If you can, do. Say, “I love you” to those you do…everyday.

  • http://twitter.com/GreenRascal Hollie

    This is a great idea, and could lead you in some interesting directions in the future either with book or without. Love the question! Traveling by myself always brings out the connector in me, also. Keep it up!

  • http://twitter.com/tracywilsonlmp Tracy Wilson LMP

    Really like this idea. I hope you continue sharing the answers. I’m looking forward to more…

  • @hughsboo

    Peter, you should definitely continue this idea, most definitely. And if you’re uncomfortable with ‘profiting’ from others’ contributions, then write the book and donate the $. Either way, please keep sharing them! My rule: be a blessing to everyone who crosses my path, even if it’s only holding a door open for someone whose arms are full.
    Carry on, young man!!

  • Jess

    You have such a unique opportunity to meet people from all walks of life, areas of business, and corners of the globe… I can’t wait to see more answers.

  • Sloane

    When we sit down to family dinner, I always ask what the best part and the worst part of the day, or week was, or since the last time we sat down together. We don’t always live near each other, so it cuts to the chase..and helps you understand what Is happening in everyone’s lives.
    We go around the table until everyone has made their comments and we discuss. It’s amazing what you hear! I use that rule when I meet new people.

  • http://twitter.com/nalabearwi nalabearwi

    The rule my Grandmother gave me: “You don’t have to like what someone says, but you need to respect their right to say it” I remember and live by this every day.

  • http://www.facebook.com/brenda.spandrio Brenda Spandrio

    Definitely keep posting these! You’ve sparked my thinking as to how I would answer — and would I LIKE my answer? I’ll be considering your question as I go about my day. Thanks!

  • Donna D

    Yes please – definitely continue this! And if you felt like publishing, why not donate all of the profits to a charity? It would multiply the power of the answers. Maybe a charity supporting entrepreneurialism, or small business grants – as that is what motivated you to ask the question in the first place?

  • Michael G

    I love the idea – it may give a bit of insight into the state of western society today. I’d be curious to discover what kinds of differences you find in different parts of the states and different parts of world. Looking forward to reading more…

  • Millie

    Love it, please continue :)

  • http://twitter.com/karenswim Karen Swim

    Carry on Peter, we can all benefit from the wisdom of others.

  • Becky

    Peter, please do continue this series. What a great concept.

  • http://twitter.com/DawnRasmussen Dawn Rasmussen

    Love this idea! Keep the posts coming…

  • Kathleen

    This is very cool–please continue. It’s good to witness the principles people live by. As for mind your own crops, to me that means Take care of yourself and your family first before messing with anyone else’s. Without that foundation, you’re nowhere.

  • Cherie Le Penske

    I love it because it seems so you and your audience will love you for it.

  • Neta

    This is a great idea! I’m also a fellow New Yorker in the PR world and sometimes the last thing you want to do after a long day is have another conversation with a stranger. However, as we go about our routine, we don’t appreciate the act of speaking to strangers. You never know what the other person’s story is, but man, if you just asked them a question, you might find yourself learning and being inspired even more. It’s easy to sit behind a computer screen all our lives, but there is much more meaning with a face to face interaction. I love the how you share your ideas and thoughts as well as the thoughts of strangers, so definitely continue what you’re doing!

  • http://twitter.com/howardgr Howard Greenstein

    Great open-ended question Peter. Looking forward to more of the answers.

  • http://twitter.com/BrittanyC_PR Brittany Conklin

    I love this! I honestly try to treat people better- to set an example, live the golden rule. Yesterday a homeless man stood behind me at a convenience store, with a soda and banana in hand. I assumed he had the money to buy it since he was in line, but I also knew it would only cost me a dollar and then he could keep whatever change he had. I paid for both of our purchases and walked away. If I can make one person’s life better, by paying for something I can afford while they struggle or even just helping someone smile on a rough day, that helps guide my daily decisions.

  • Sydney

    My brother-in-law, the late film critic and great, great guy, Gene Siskel, always asked people – movie star, celebrities, relatives, regular people – ‘What do you know for sure?’ It was quite jolting at the time and very thought-provoking. My rule: Always put things back in the same place and leave things the way you found them. Please do continue asking. If nothing else, it makes one stop and think – even for a few minutes. And, I still think, thinking is “in.”

  • Lilian

    Great idea. I have a similar personality to you, but I can imagine the reception from those less gregarious in nature, could be mixed. Definitely continue, even write the book, and if you don’t want to profit from it, give the money away to a charity you like. We all need reminders, especially today! I am sure you will make a great impact by collecting and sharing these anectdotes! Thanks for the best thing I read today!

  • http://twitter.com/patdane patdane

    Peter, very interesting and good information. It is amazing to me how simple life and work can be but most people complicate it by the little things. I will continue to read your posts. Good Idea and I think you should publish these in a book and it’s up to you as far as it being a not for profit or for profit. Maybe something as simple as an ebook.

  • http://twitter.com/KirstenPR KirstenPR

    Yes, please keep doing this. I think we can all learn from others. This is a fantastic question to ask my kids. Thank you for providing a teachable moment!

  • http://www.thecareerclinic.com Maureen Anderson

    Here’s my answer: Do what works.

  • Lindsey

    Love the idea! We have so much to glean from others’ experiences. It’d be great to see the whole list sometime…

  • http://pulse.yahoo.com/_5A22OJ3VYJGAM7TT4IP62CUEMU melissa

    that would annoy the hell out of me if a complete stranger asked personal questions. But then again, odds that I would be talking to someone in passing is slim anyway so the problem wouldn’t arise.

  • http://www.relationshipsmatternow.com Denise W. Barreto

    I love it – thanks for sharing and YES you should continue it and now you others who will join you on the quest of understanding and I promise not to write a book on my answers

  • Janet Falk

    Hi Peter,
    Great idea, as others have noted.

    My rule is “Make it easy to say yes, make it hard to say no.” Very little work gets done by one person; it often takes at least another pair of hands to make something worthwhile happen. When you seek that contributor, be specific about what you need to accomplish the goal and make it clear how the other person (or the shared good) will benefit. Having done that, give thanks directly and give credit, along the hierarchy, as appropriate. This will smooth the path for the next time, and, of course, there will be a next time.

  • http://twitter.com/beckymochaface beckymochaface

    Love this idea!

  • Cardyn Brooks

    Strong concept. Please continue. These days, it’s normal for engaging blogs to become bestselling books. You could donate the advance to a reputable NPO, then commit the profits to its long-term mission. Maybe even present a list of the NPOs you’re considering and ask the public to vote to pick the winner, which turns the selection process into a PR win for the winning NPO, featured NPOs, the publisher, book sales and you.

    The Golden Rule: Treat others as I want to be treated, has served me well along with forgiving myself and others for being imperfect. A generous dose of kindness, yoga and humor helps, too.
    Joy & Prosperity

  • Elizabeth

    Great idea! I look forward to reading more in the series.

  • joymontgomery

    I love this! I talk to people in lines, too. I didn’t start out that way (terrified of strangers). Now, I do. Some people jump right into a conversation; others not so much.
    Have you considered one a day? The comments add so much to it that one a day could be quite an energy shot for us.
    lol – Maybe the person who said, “Mind your own crops,” was being hostile.
    My rule? Be curious.

  • Sabrina K

    Definitely keep this up! I usually ask people a couple of questions when I’m networking with random people. One is “What is something unique about you?” and the other is a fun question “If you could have dinner with three famous people, who would they be and why?” It’s better than always asking what do you do for a living, etc. You find out a lot about people by asking this or other simple questions. Thanks for sharing this with us!

  • http://www.peterwrightsblog.com Peter Wright

    Yes, please continue, the answers are fascinating. I do the same with one of a selection of questions, I have never had a rude or hostile response. My unusual accent, (Rhodesian / South African) for someone living in North America seems to help. Perhaps the “Mind your own crops” person was a farmer.

  • http://twitter.com/MonicaMRodgers Monica MillerRodgers

    “…I was starting out as an entrepreneur, knew very little, but was sure I could use all the help and advice I could get. I believed that everyone I met had something to contribute.” This is a great outlook to have, and I vote “yes” to continuing this series. I love to hear the stories of others. Also, I always like to speak with the people sitting next to me on planes. I’ve met so many interesting characters from a Soldier returning home from Iraq to a new mother taking her first baby home to meet his grandparents. The last time I flew I was really nervous about my destination, and a older gentlemen from the Louisiana Bayou helped keep my mind off it with stories about growing up making gumbo to his 52-year marriage with his wife who passed away the previous year. Great idea, Peter. Can’t wait to see more posts.

  • http://twitter.com/Pistachio Laura Fitton

    LOVE this idea Peter. Keep them coming.

  • Pat McNees

    What are the four birthday questions?

  • http://everydayemstips.com Greg Friese

    Pat, I only ask the birthday questions on the your birthday. Is it your birthday?

  • katie

    Are you saying he should mind his crops?

  • http://www.facebook.com/JanetOberholtzer Janet Oberholtzer

    Love this! Keep asking and keep writing posts with the answers. I feel like I’ve been mentored today.

    The rule I live life by since almost losing my life and my leg in a 6-vehicle accident… every day is a good day to what I can, with what I have, where I am… because I can!

  • Kit

    Great idea. Words of wisdom from fellow travelers…
    My rule: Treat everybody the way you want to be treated. What goes around comes around.

  • molly

    keep asking

  • Dainne Davis

    Love this idea. Keep up the great work. Do you ever share YOUR rule!!? That was my first thought when I read this. Note – mine – - “Be nice to everyone, because everyone’s having a hard time with something.” It has served me so well to extend additional human kindness. So many people are going through the motions as they live through a very difficult life, trial, time, whatever. Acting extra kind to EVERYone makes a huge difference in their life and most of all YOURS! Give me that hourly paid person who is giving it all for very little in return. That’s the person I want to shore up and be extra nice to.
    Great job, Peter. Love the work you continue to do. I don’t waste my time reading many posts but I always read yours!

  • http://twitter.com/LLamx Laurie Lamoureux

    This is a very interesting topic and I hope you keep posting on it. Personally, Erma Bombeck’s advice has always served me well (especially when traveling abroad): “Never pass up a chance to pee.”

  • Emily A.

    I think “mind your own crops” means: you are the person most interested in the successful completion of your projects. No one else is going to water your crops for you. If you aren’t cultivating and nurturing your ideas, your schemes, your babies — no one else is going to step in and do it for you. If you don’t mind your own crops, you’ll have nothing to harvest.

  • Michelle Levine

    Peter, I love everything you do! Yes, please keep sharing this and all of your other wonderful ideas, energy and passions. You make the world a better place.

  • http://www.facebook.com/lorimoneyham Lori Moneyham

    Definitely continue. We can learn so much from each other. Thanks for sharing these nuggets. By the way, it was great seeing you at the SPRF Conference in Destin, FL on Monday!

  • Susan G

    Please continue! I agree you can learn something from everyone (even if it’s what NOT to do). I look forward to seeing your future posts on this topic. My rules for life are similar to Nina’s above, but I also try to “BE the change you want to see”.

  • MCJansen

    Fabulous idea Peter – and now I am thinking of what my rule is – never thought about it before! Please continue to share the responses you get.

  • http://twitter.com/MikeEttlemyer Michael G. Ettlemyer

    Peter, please continue this thread. There will be nuggets in each of your answers that will be helpful to your readers. Great stuff so far. Thanks.

  • http://twitter.com/MikeEttlemyer Michael G. Ettlemyer

    Great idea!

  • Marcy

    Mine? You didn’t ask. But I’ll tell you anyway: “be so good they can’t ignore you” And also (shut up Peter I can have two) …” The harder you work the luckier you get”

    Yes continue. Then write a book. Fun.

  • skydvr333

    Being an ‘imperfect perfectionist’, I have a tendency of setting the bar pretty high..( usually just beyond my reach) One day I read [somewhere?] ” Give yourself a break once in a while, Your 3 is most peoples 10…”
    And by all means, carry on!

  • Teddy Burriss

    Keep asking the question and don’t worry so much about the details of the answer. One day the answer is going to be so profound & unique that it will change you and those you share it with.

    The most important rule I live by in my life is – “Give every day with no expectation of receiving.” This way of life has changed my life and rewarded me in more ways than I ever imagined, personally & financially.

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  • colleen sheehy orme

    Peter I actually have compiled an article with individual’s life mantra’s including Senator, Cokie Roberts, every day people, newspeople etc., my piece is meant to be just a one time article, but obviously I believe in what you are doing because it intrigued me as well because of something Ric ‘Doc’ Walker said to me one day. I too, think you should do a book maybe just start the new compilation and add the ones you can. You are a natural motivator anyway so I feel it is a book you were meant to write.

  • http://twitter.com/lisahirstcarnes Lisa Hirst Carnes

    Very interesting idea! Please continue. Be honest, be helpful.

  • cliffstevenson

    Love it. You have to keep asking….and then sharing. Mine? ‘Whatever it takes.’

  • http://www.facebook.com/dawmarie.childs Dawnmarie Childs

    He may have meant “be attentive” in regards to “crops.”

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